body.guides.index #tq-background{height:51rem;max-height:unset;min-height:unset}body.guides .convertkit-popup .formkit-form,body.guides .convertkit-cta .formkit-form{max-width:100%}body.guides .convertkit-popup .formkit-form .formkit-input,body.guides .convertkit-cta .formkit-form .formkit-input{border-left:1px solid #cacfd3;border-right:1px solid #cacfd3;border-top:1px solid #cacfd3;padding-right:12px;padding-left:12px}body.guides .convertkit-popup .formkit-form h1,body.guides .convertkit-cta .formkit-form h1{font-weight:500;max-width:400px;padding-bottom:10px}body.guides .convertkit-popup .formkit-form .formkit-submit>span,body.guides .convertkit-cta .formkit-form .formkit-submit>span{padding:15px 24px}body.guides .formkit-overlay .formkit-modal{max-width:750px}body.guides .wistia_responsive_padding{margin-top:2.5rem;margin-bottom:2.5rem}body.guides .convertkit-cta .formkit-form{max-width:100%}body.guides .convertkit-cta .formkit-form .formkit-column{padding:50px}body.guides .cta-block{background:#f6fafe;border-radius:11px;padding:5rem 2.5rem 12.5rem;z-index:0;text-align:center;position:relative;overflow:hidden}@media screen and (max-width: 39.9375em){body.guides .cta-block{padding:2.5rem 1.5rem 10rem}}body.guides .cta-block img{height:5rem;margin-bottom:2.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .cta-block img{height:4rem}}body.guides .cta-block div.title{font-size:1.75rem;line-height:1.4;margin:1rem 0 2rem;max-width:45rem;display:block;margin-left:auto;margin-right:auto;font-weight:500}@media screen and (max-width: 39.9375em){body.guides .cta-block div.title{font-size:1.4rem !important}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .cta-block div.title{font-size:1.4rem}}body.guides .cta-block h2,body.guides .cta-block div{position:relative;z-index:1}body.guides .cta-block::before{content:" ";position:absolute;display:block;bottom:0;left:0;width:50%;height:100%;background-image:url(/assets/website/articles/header-a-4ffd4bd71855eb05013ee0cbbf0d5e4bbd6a3be0671459c5487faf44962cacd5.jpg);background-size:25rem;background-position:left 100%;background-repeat:no-repeat;display:block;z-index:-1}@media screen and (max-width: 39.9375em){body.guides .cta-block::before{background-size:12.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .cta-block::before{background-size:20.8rem}}body.guides .cta-block::after{content:" ";position:absolute;display:block;bottom:0;right:0;width:50%;height:100%;background-image:url(/assets/website/articles/header-b-d19525e2acf84c62fcc7baa74383f4a2b32e0aa5a2c818fde377bb8e6d33458e.jpg);background-size:25rem;background-position:right 100%;background-repeat:no-repeat;display:block;z-index:-1}@media screen and (max-width: 39.9375em){body.guides .cta-block::after{background-size:12.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .cta-block::after{background-size:20.8rem}}body.guides{background:#fff}body.guides.index #main-section{padding-top:10rem}@media screen and (max-width: 39.9375em){body.guides.index #main-section{padding-top:2.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.index #main-section{padding-top:10rem;height:auto}}body.guides.index .cta-block{margin-bottom:5.5rem}body.guides .guide-rows{padding-top:3rem;padding-bottom:3rem}body.guides.show #tq-background{min-height:unset;max-height:unset;height:50rem}@media screen and (max-width: 39.9375em){body.guides.show #tq-background{height:45rem}}body.guides.show .guide.main h1{margin-bottom:1rem;text-align:center;font-weight:500;max-width:60rem;display:block}body.guides.show .guide.main .info-line{padding-top:1rem;padding-bottom:1.5rem}body.guides.show .guide.main .info-line i.cat{background-size:contain;width:30px;height:30px;display:inline-block;vertical-align:middle;margin-right:0.5rem}@media screen and (max-width: 39.9375em){body.guides.show .guide.main .info-line i.cat{width:20px !important;height:20px !important;margin-right:0.25rem !important}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .info-line i.cat{width:20px !important;height:20px !important;margin-right:0.25rem !important}}body.guides.show .guide.main .info-line i.cat.customers{background-image:url(/assets/website/articles/customers-c58768e8eb7ab05cfe1c208197b86bdb9ce496a0286318d807e95f635efa88be.png)}body.guides.show .guide.main .info-line i.cat.tools{background-image:url(/assets/website/articles/tools-dad3adc47a79fb03128048f4449d61c8e7d93d7f45382218f5b1fd9648286917.png)}body.guides.show .guide.main .info-line i.cat.trends{background-image:url(/assets/website/articles/trends-8639b6db6d5a9c2c45a4ebd8c0ad3907cb5a7d568a828e54dbac9a734094bfe0.png)}body.guides.show .guide.main .info-line i.cat.marketing{background-image:url(/assets/website/articles/marketing-1d19576bfd97108362a741ba08757f517117b89339769cd64bf05654b65e9dfc.png)}body.guides.show .guide.main .info-line i.cat.management{background-image:url(/assets/website/articles/management-6fbdcbf313523de4445b8dea190305a27ad701c07a82533e166f14b8020a3155.png)}body.guides.show .guide.main .info-line i.cat.product-updates{background-image:url(/assets/website/articles/product-updates-154aa7ea8569b838ef6cce1df611882b3cf786aadd7893db5997d2df0eda7f8e.png)}body.guides.show .guide.main .info-line i{margin-right:0.5rem;font-size:1.1rem}@media screen and (max-width: 39.9375em){body.guides.show .guide.main .info-line i{font-size:0.88rem !important;margin-right:0.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .info-line i{font-size:0.88rem !important;margin-right:0.5rem}}body.guides.show .guide.main .info-line span{padding:0 0.5rem;vertical-align:middle;display:inline-block;color:#45596f;font-size:1rem}@media screen and (max-width: 39.9375em){body.guides.show .guide.main .info-line span{font-size:0.8rem !important;padding:0 0.25rem !important}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .info-line span{font-size:0.8rem !important}}body.guides.show .guide.main .info-line span a{color:#45596f}@media screen and (min-width: 64em){body.guides.show .guide.main .info-line span{padding:0 1.5rem}}body.guides.show .video-header{margin-top:1rem;margin-bottom:2.5rem}body.guides.show .media-header{margin-top:3rem;margin-bottom:5rem}body.guides.show .mobile-capture{display:none}@media screen and (max-width: 39.9375em){body.guides.show .mobile-capture{display:block}}body.guides.show #social-share{position:absolute;right:0}body.guides.show #social-share a span{width:30px;height:30px;background:#000;display:block;text-align:center;border-radius:50%;line-height:30px;font-size:1rem;margin-bottom:0.5rem;color:#fff}body.guides.show #social-share a span.fb{background:#3b5998}body.guides.show #social-share a span.tw{background:#1da1f2}body.guides.show #social-share a span.li{background:#0077b5}body.guides.show #social-share a span.pt{background:#bd081c}body.guides.show #social-share a span.email{background:#000}@media screen and (max-width: 39.9375em){body.guides.show #social-share{display:none}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show #social-share{right:10px}}body.guides.show .article_content{max-width:47.5rem;font-size:1.2rem;z-index:10000;width:100%;display:block;margin-right:auto;font-size:1.15rem;padding:0 2.5rem}@media screen and (max-width: 39.9375em){body.guides.show .article_content{padding:0 1rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .article_content{padding:1.5rem;margin-left:auto}}body.guides.show .article_content .inline-table-of-contents{padding-bottom:1.5rem;border-bottom:1px solid #e5ebf7;margin-bottom:3rem}body.guides.show .article_content .inline-table-of-contents i{margin-right:0.5rem;font-size:1.1rem}body.guides.show .article_content .inline-table-of-contents h5{font-weight:500;font-size:0.85rem;letter-spacing:0.0775rem;margin-bottom:1.5rem}body.guides.show .article_content .inline-table-of-contents ol.chapters{counter-reset:item;list-style-type:none;margin-left:0;-moz-column-count:2;-webkit-column-count:2;column-count:2}body.guides.show .article_content .inline-table-of-contents ol.chapters li{display:flex;overflow:hidden;break-inside:avoid-column;-webkit-column-break-inside:avoid;height:100%;margin:0;border-radius:5px;padding:0.75rem 1rem;text-decoration:none}body.guides.show .article_content .inline-table-of-contents ol.chapters li:hover{background:#f6fafe}body.guides.show .article_content .inline-table-of-contents ol.chapters li:hover .title{text-decoration:underline}body.guides.show .article_content .inline-table-of-contents ol.chapters li:before{content:"0" counter(item);counter-increment:item;font-size:1rem;font-weight:500;margin-right:1.75rem;color:#9fa9b1}body.guides.show .article_content .inline-table-of-contents ol.chapters li span.title{font-size:1rem;margin-bottom:0;color:#2c3e50}body.guides.show .article_content .inline-table-of-contents ol.chapters li span.read-time{color:#9fa9b1;font-size:0.9rem;margin-left:0.5rem}body.guides.show .article_content iframe{margin-top:2.5rem !important;margin-bottom:2.5rem !important;margin-left:auto !important;margin-right:auto !important;width:100% !important;border-radius:9px;border:2px solid #e4eaef;overflow:hidden}body.guides.show .hero_image{border-radius:9px;height:400px}body.guides.show .main .hero_image,body.guides.show .main .hero_video{height:27.5rem;width:100%;display:block;margin-left:auto;margin-right:auto}@media screen and (max-width: 39.9375em){body.guides.show .main .hero_image,body.guides.show .main .hero_video{height:12.5rem !important}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .main .hero_image,body.guides.show .main .hero_video{height:25rem}}body.guides.show .main .guide_header{padding:0 2.5rem;text-align:left}@media screen and (max-width: 39.9375em){body.guides.show .main .guide_header{text-align:center}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .main .guide_header{text-align:center}}body.guides.show .main .guide_header .type-of-cluster{display:block;margin-bottom:1rem;font-weight:500;font-size:0.9rem;color:#A0A9B1;letter-spacing:0.05rem;text-transform:uppercase}@media screen and (max-width: 39.9375em){body.guides.show .main .guide_header .type-of-cluster{font-size:0.76rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .main .guide_header .type-of-cluster{font-size:0.76rem}}body.guides .break{border-bottom:1px solid #e4eaf0}body.guides #main-section{height:45rem;margin-bottom:0;padding-top:10rem}@media screen and (max-width: 39.9375em){body.guides #main-section{padding-top:2.5rem;height:63.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides #main-section{padding-top:10rem;height:42rem}}body.guides .subform{margin-top:2rem;text-align:center}body.guides .subform input[type="text"]{display:inline-block;width:17.5rem;margin-bottom:0;vertical-align:top;height:3.25rem;font-size:1.15rem;border-top-right-radius:0;border-bottom-right-radius:0}body.guides .subform input[type="submit"]{display:inline-block;height:3.25rem;margin:0;padding:1rem 1.5rem !important;border-top-left-radius:0;border-bottom-left-radius:0;position:relative;left:-1px}body.guides .share-row{padding-top:3rem;padding-bottom:3rem}@media screen and (min-width: 64em){body.guides .share-row{padding-bottom:0}}body.guides .share-row h3{text-align:left;font-weight:500;font-size:1.5rem;margin-bottom:2.5rem;display:none}@media screen and (min-width: 64em){body.guides .share-row h3{display:block}}body.guides .share-row .social{text-align:center}@media screen and (min-width: 64em){body.guides .share-row .social{text-align:right}}body.guides .share-row .social p{margin-top:2.5rem;margin-bottom:1rem}body.guides .share-row .social .resp-sharing-button__link,body.guides .share-row .social .resp-sharing-button__icon{display:inline-block}body.guides .share-row .social .resp-sharing-button__link{text-decoration:none;color:#fff;margin:0 0.5rem}body.guides .share-row .social .resp-sharing-button{border-radius:9px;transition:25ms ease-out;padding:0.4em 0.75em;font-family:Helvetica Neue,Helvetica,Arial,sans-serif}body.guides .share-row .social .resp-sharing-button__icon svg{width:1em;height:1em;margin-right:0.4em;vertical-align:top}body.guides .share-row .social .resp-sharing-button--small svg{margin:0;vertical-align:middle}body.guides .share-row .social .resp-sharing-button__icon{stroke:#fff;fill:none}body.guides .share-row .social .resp-sharing-button__icon--solid,body.guides .share-row .social .resp-sharing-button__icon--solidcircle{fill:#fff;stroke:none}body.guides .share-row .social .resp-sharing-button--twitter{background-color:#55acee}body.guides .share-row .social .resp-sharing-button--twitter:hover{background-color:#2795e9}body.guides .share-row .social .resp-sharing-button--pinterest{background-color:#bd081c}body.guides .share-row .social .resp-sharing-button--pinterest:hover{background-color:#8c0615}body.guides .share-row .social .resp-sharing-button--facebook{background-color:#3b5998}body.guides .share-row .social .resp-sharing-button--facebook:hover{background-color:#2d4373}body.guides .share-row .social .resp-sharing-button--tumblr{background-color:#35465C}body.guides .share-row .social .resp-sharing-button--tumblr:hover{background-color:#222d3c}body.guides .share-row .social .resp-sharing-button--reddit{background-color:#5f99cf}body.guides .share-row .social .resp-sharing-button--reddit:hover{background-color:#3a80c1}body.guides .share-row .social .resp-sharing-button--google{background-color:#dd4b39}body.guides .share-row .social .resp-sharing-button--google:hover{background-color:#c23321}body.guides .share-row .social .resp-sharing-button--linkedin{background-color:#0077b5}body.guides .share-row .social .resp-sharing-button--linkedin:hover{background-color:#046293}body.guides .share-row .social .resp-sharing-button--email{background-color:#777}body.guides .share-row .social .resp-sharing-button--email:hover{background-color:#5e5e5e}body.guides .share-row .social .resp-sharing-button--xing{background-color:#1a7576}body.guides .share-row .social .resp-sharing-button--xing:hover{background-color:#114c4c}body.guides .share-row .social .resp-sharing-button--whatsapp{background-color:#25D366}body.guides .share-row .social .resp-sharing-button--whatsapp:hover{background-color:#1da851}body.guides .share-row .social .resp-sharing-button--hackernews{background-color:#FF6600}body.guides .share-row .social .resp-sharing-button--hackernews:hover,body.guides .share-row .social .resp-sharing-button--hackernews:focus{background-color:#FB6200}body.guides .share-row .social .resp-sharing-button--vk{background-color:#507299}body.guides .share-row .social .resp-sharing-button--vk:hover{background-color:#43648c}body.guides .share-row .social .resp-sharing-button--facebook{background-color:#3b5998;border-color:#3b5998}body.guides .share-row .social .resp-sharing-button--facebook:hover,body.guides .share-row .social .resp-sharing-button--facebook:active{background-color:#2d4373;border-color:#2d4373}body.guides .share-row .social .resp-sharing-button--twitter{background-color:#55acee;border-color:#55acee}body.guides .share-row .social .resp-sharing-button--twitter:hover,body.guides .share-row .social .resp-sharing-button--twitter:active{background-color:#2795e9;border-color:#2795e9}body.guides .share-row .social .resp-sharing-button--google{background-color:#dd4b39;border-color:#dd4b39}body.guides .share-row .social .resp-sharing-button--google:hover,body.guides .share-row .social .resp-sharing-button--google:active{background-color:#c23321;border-color:#c23321}body.guides .share-row .social .resp-sharing-button--email{background-color:#777777;border-color:#777777}body.guides .share-row .social .resp-sharing-button--email:hover,body.guides .share-row .social .resp-sharing-button--email:active{background-color:#5e5e5e;border-color:#5e5e5e}body.guides .share-row .social .resp-sharing-button--linkedin{background-color:#0077b5;border-color:#0077b5}body.guides .share-row .social .resp-sharing-button--linkedin:hover,body.guides .share-row .social .resp-sharing-button--linkedin:active{background-color:#046293;border-color:#046293}body.guides .share-row .social .resp-sharing-button--reddit{background-color:#5f99cf;border-color:#5f99cf}body.guides .share-row .social .resp-sharing-button--reddit:hover,body.guides .share-row .social .resp-sharing-button--reddit:active{background-color:#3a80c1;border-color:#3a80c1}.guide.first,.guide.small{display:block;overflow:hidden;background:#fff;box-shadow:0px 2.5px 15px 0px rgba(50,117,208,0.1);border-radius:9px;transition:0.25s}.guide.first:hover,.guide.small:hover{transform:translate(0, -2.5px);box-shadow:0px 0px 2px 0px rgba(50,117,208,0.35);transition:0.25s}.guide.first .mask,.guide.small .mask{height:240px;position:relative;overflow:hidden}.guide.first .mask .gradient,.guide.small .mask .gradient{width:100%;height:100%;background:-moz-linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);background:-webkit-linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);background:linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#ffffff",endColorstr="#ffffff",GradientType=1);position:absolute}.guide.first .hero_image,.guide.small .hero_image{padding:0}.guide.first .hero_content,.guide.small .hero_content{padding:1.5rem;position:relative}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .hero_content,.guide.small .hero_content{padding:1.2rem}}.guide.first p.cat,.guide.small p.cat{margin-bottom:0.75rem;font-weight:500;font-size:0.9rem;color:#9fa9b1}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first p.cat,.guide.small p.cat{font-size:0.72rem}}.guide.first .info-bar,.guide.small .info-bar{position:absolute;width:100%;bottom:0;left:0}.guide.first .info-bar .columns,.guide.small .info-bar .columns{padding:0}.guide.first .info-bar span.minute-read,.guide.small .info-bar span.minute-read{color:#9fa9b1;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.minute-read,.guide.small .info-bar span.minute-read{font-size:0.8rem}}.guide.first .info-bar span.minute-read i,.guide.small .info-bar span.minute-read i{margin-right:0.5rem;font-size:1.05rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.minute-read i,.guide.small .info-bar span.minute-read i{font-size:0.832rem;margin-right:0.4rem}}.guide.first .info-bar span.more-link,.guide.small .info-bar span.more-link{color:#86cb30;font-weight:500;font-size:0.9rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.more-link,.guide.small .info-bar span.more-link{font-size:0.72rem}}.guide.first .info-bar span.more-link i,.guide.small .info-bar span.more-link i{margin-left:.3rem;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.more-link i,.guide.small .info-bar span.more-link i{font-size:0.8rem}}.guide.first.small,.guide.small.small{margin-bottom:2.5rem}.guide.first.small .hero_image,.guide.small.small .hero_image{height:150px;border-bottom-right-radius:0;border-bottom-left-radius:0}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .hero_image,.guide.small.small .hero_image{height:120px}}.guide.first.small .hero_content,.guide.small.small .hero_content{height:325px}.guide.first.small .guide_teaser p,.guide.small.small .guide_teaser p{font-size:1.05rem;color:#9fa9b1}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .guide_teaser p,.guide.small.small .guide_teaser p{font-size:0.84rem}}.guide.first.small h3,.guide.small.small h3{text-align:center;margin-bottom:.5rem;font-weight:500;color:#2d3f51;font-size:1.4rem;line-height:1.3}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small h3,.guide.small.small h3{font-size:1.12rem}}.guide.first.small .info-bar,.guide.small.small .info-bar{background:#fff;padding:1rem 1.5rem;border-top:1px solid #e5ebf7;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .info-bar,.guide.small.small .info-bar{font-size:0.8rem;padding:0.8rem 1.2rem}}.guide.first.first .hero_image,.guide.small.first .hero_image{height:350px}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .hero_image,.guide.small.first .hero_image{height:280px}}.guide.first.first .hero_content,.guide.small.first .hero_content{height:350px;padding:2rem 2rem 0 2rem}@media screen and (max-width: 39.9375em){.guide.first.first .hero_content,.guide.small.first .hero_content{height:425px;padding:1.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .hero_content,.guide.small.first .hero_content{height:280px;padding:1.6rem 1.6rem 0 1.6rem}}.guide.first.first .guide_teaser p,.guide.small.first .guide_teaser p{font-size:1.1rem;margin-top:0.5rem;color:#9fa9b1}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .guide_teaser p,.guide.small.first .guide_teaser p{font-size:0.88rem}}.guide.first.first h1,.guide.small.first h1{font-weight:500;color:#2d3f51;font-size:2rem;line-height:1.35}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first h1,.guide.small.first h1{font-size:1.6rem}}.guide.first.first .info-bar,.guide.small.first .info-bar{padding:1rem 2rem}@media screen and (max-width: 39.9375em){.guide.first.first .info-bar,.guide.small.first .info-bar{padding:1rem 1.5rem;border-top:1px solid #e5ebf7}}.guide-rows h3{text-align:center;font-weight:500;font-size:1.5rem;margin-bottom:2.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide-rows h3{font-size:1.2rem}}.guide-rows .medium-4.columns{float:left}body.guides{background:#fff}body.guides.index #main-section{padding-top:10rem}@media screen and (max-width: 39.9375em){body.guides.index #main-section{padding-top:2.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.index #main-section{padding-top:10rem;height:auto}}body.guides.index .cta-block{margin-bottom:5.5rem}body.guides .guide-rows{padding-top:3rem;padding-bottom:3rem}body.guides.show .guide.main #sidebar-left,body.guides.show .guide.main #sidebar-right{position:relative}body.guides.show .guide.main #sidebar-left .sticky-block,body.guides.show .guide.main #sidebar-right .sticky-block{max-height:100vh;padding-top:40px;margin-top:-40px}body.guides.show .guide.main #sidebar-left .sticky-block.fixed-bottom,body.guides.show .guide.main #sidebar-right .sticky-block.fixed-bottom{position:absolute;bottom:0;left:0}body.guides.show .guide.main #sidebar-left .sticky-block.fixed-scroll,body.guides.show .guide.main #sidebar-right .sticky-block.fixed-scroll{position:fixed;top:40px}body.guides.show .guide.main #sidebar-right .fixed-scroll .social-shares{margin-top:0}body.guides.show .guide.main .cta-download,body.guides.show .guide.main .chapter-index{margin-left:auto;padding:1.5rem 1rem 0.5rem}body.guides.show .guide.main .cta-download h5,body.guides.show .guide.main .chapter-index h5{font-weight:500;font-size:0.75rem;letter-spacing:0.0775rem;margin-bottom:1.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .cta-download h5,body.guides.show .guide.main .chapter-index h5{font-size:0.6rem}}body.guides.show .guide.main .cta-download h5 i,body.guides.show .guide.main .chapter-index h5 i{margin-right:0.5rem;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .cta-download h5 i,body.guides.show .guide.main .chapter-index h5 i{font-size:0.8rem}}body.guides.show .guide.main .cta-download{margin-bottom:2.5rem;background:#fff;border-radius:9px;box-shadow:0 0 7.5px 2.5px rgba(50,117,208,0.075)}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .cta-download{margin-top:-7.5rem}}body.guides.show .guide.main .cta-download.fixed{animation:slide-out 0.25s 1}@keyframes slide-out{0%{top:0px;position:fixed;border-top-left-radius:0;border-top-right-radius:0}100%{top:-100px;position:fixed;border-top-left-radius:0;border-top-right-radius:0}}body.guides.show .guide.main .cta-download.fixed-scroll{position:fixed;top:0;margin-top:0;border-top-left-radius:0;border-top-right-radius:0;animation:slide-in 0.25s 1}@keyframes slide-in{0%{top:-100px}100%{top:0px}}body.guides.show .guide.main .cta-download [data-group="dropdown"]::before{opacity:0.5}body.guides.show .guide.main .cta-download .formkit-select,body.guides.show .guide.main .cta-download .formkit-input{background:rgba(255,255,255,0.1) !important;height:3.25rem}body.guides.show .guide.main .cta-download .formkit-select::placeholder,body.guides.show .guide.main .cta-download .formkit-input::placeholder{opacity:1 !important}body.guides.show .guide.main .chapter-index{background:#fff;border-radius:9px;box-shadow:0 0 7.5px 2.5px rgba(50,117,208,0.075)}body.guides.show .guide.main .chapter-index ol.chapters{counter-reset:item;list-style-type:none;margin-left:0}body.guides.show .guide.main .chapter-index ol.chapters li{display:flex;height:100%;margin:0;border-radius:5px;padding:0.75rem 1rem;text-decoration:none;transition-duration:200ms}body.guides.show .guide.main .chapter-index ol.chapters li:hover{background:#f6fafe;transition-duration:200ms}body.guides.show .guide.main .chapter-index ol.chapters li:hover .title{text-decoration:underline;transition-duration:200ms}body.guides.show .guide.main .chapter-index ol.chapters li:before{content:"0" counter(item);counter-increment:item;font-size:1rem;font-weight:500;margin-right:1.75rem;color:#9fa9b1}body.guides.show .guide.main .chapter-index ol.chapters li span.title{font-size:0.975rem;margin-bottom:0;color:#2c3e50}body.guides.show .guide.main .chapter-index ol.chapters li span.read-time{color:#9fa9b1;font-size:0.9rem;margin-left:0.5rem}body.guides.show .guide.main .social-shares{padding-top:40px;margin-top:-40px;margin-bottom:2.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .social-shares{margin-bottom:2rem}}body.guides.show .guide.main .social-shares div.title{font-weight:500;font-size:1.1rem;margin-bottom:1.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .social-shares div.title{font-size:0.88rem;margin-bottom:1.4rem}}body.guides.show .guide.main .social-shares a{background:none;border:1px solid rgba(46,63,80,0.25);width:2.25rem;height:2.25rem;display:inline-block;border-radius:50%;text-align:center;margin-right:0.5rem;transition-duration:200ms}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .social-shares a{width:1.8rem;height:1.8rem;margin-right:0.4rem}}body.guides.show .guide.main .social-shares a:hover{background:#2E3F50;transition-duration:200ms}body.guides.show .guide.main .social-shares a:hover i{color:#fff;transition-duration:200ms}body.guides.show .guide.main .social-shares a i{line-height:2.25rem;font-size:1.2rem;color:#2E3F50;transition-duration:200ms}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .social-shares a i{font-size:0.96rem;line-height:1.8rem}}body.guides.show .guide.main .capture div.title{font-weight:500;font-size:1.1rem;margin-bottom:1.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .capture div.title{font-size:0.88rem;margin-bottom:1.4rem}}body.guides.show .guide.main .capture form input[type="text"]{display:block;width:100%;height:2.8rem;line-height:2.8rem;border-radius:5px;font-size:1rem;margin:0 0 0.75rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .capture form input[type="text"]{height:2.24rem;line-height:2.24rem;font-size:0.8rem;margin:0 0  0.6rem}}body.guides.show .guide.main .capture form input[type="text"]:focus,body.guides.show .guide.main .capture form input[type="text"]:hover{box-shadow:none}body.guides.show .guide.main .capture form input[type="submit"]{display:block;border-radius:5px;height:2.8rem;line-height:2.8rem;top:0;right:0;width:100%;font-size:1rem;padding:0 1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .capture form input[type="submit"]{font-size:0.8rem;height:2.24rem;line-height:2.24rem}}body.guides.show .guide.main .table-of-contents{padding-top:40px;margin-top:-40px}body.guides.show .guide.main .table-of-contents div.title{font-weight:500;font-size:1.1rem;margin-bottom:1.75rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .table-of-contents div.title{font-size:0.88rem;margin-bottom:1.4rem}}body.guides.show .guide.main .table-of-contents ul{margin:0;padding-left:1.5rem;list-style-type:none}body.guides.show .guide.main .table-of-contents ul li{padding-bottom:1rem;cursor:pointer;color:#828C96;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main .table-of-contents ul li{font-size:0.8rem}}body.guides.show .guide.main .table-of-contents ul li:before{display:inline-block;content:"-";width:1rem;margin-left:-1rem}body.guides.show .guide.main .table-of-contents ul li:hover{color:#2E3F50}body.guides.show .guide.main .table-of-contents ul li.active{color:#2E3F50}body.guides.show .guide.main .table-of-contents.fixed-scroll{margin-top:0}body.guides.show .guide.main h1{margin-bottom:1rem;text-align:left;font-weight:500;max-width:60rem;display:block}@media screen and (max-width: 39.9375em){body.guides.show .guide.main h1{text-align:center}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show .guide.main h1{text-align:center}}body.guides.show .guide.main .info-line{padding-top:1rem;padding-bottom:1.5rem}body.guides.show .guide.main .info-line i.cat{background-size:contain;width:30px;height:30px;display:inline-block;vertical-align:middle;margin-right:0.5rem}body.guides.show .guide.main .info-line i.cat.customers{background-image:url(/assets/website/articles/customers-c58768e8eb7ab05cfe1c208197b86bdb9ce496a0286318d807e95f635efa88be.png)}body.guides.show .guide.main .info-line i.cat.tools{background-image:url(/assets/website/articles/tools-dad3adc47a79fb03128048f4449d61c8e7d93d7f45382218f5b1fd9648286917.png)}body.guides.show .guide.main .info-line i.cat.trends{background-image:url(/assets/website/articles/trends-8639b6db6d5a9c2c45a4ebd8c0ad3907cb5a7d568a828e54dbac9a734094bfe0.png)}body.guides.show .guide.main .info-line i.cat.marketing{background-image:url(/assets/website/articles/marketing-1d19576bfd97108362a741ba08757f517117b89339769cd64bf05654b65e9dfc.png)}body.guides.show .guide.main .info-line i.cat.management{background-image:url(/assets/website/articles/management-6fbdcbf313523de4445b8dea190305a27ad701c07a82533e166f14b8020a3155.png)}body.guides.show .guide.main .info-line i.cat.product-updates{background-image:url(/assets/website/articles/product-updates-154aa7ea8569b838ef6cce1df611882b3cf786aadd7893db5997d2df0eda7f8e.png)}body.guides.show .guide.main .info-line i{margin-right:0.5rem;font-size:1.1rem}body.guides.show .guide.main .info-line span{padding:0 0.5rem;vertical-align:middle;display:inline-block;color:#45596f}@media screen and (min-width: 64em){body.guides.show .guide.main .info-line span{padding:0 1rem}}body.guides.show .guide.main .info-line span a{color:#45596f}body.guides.show .guide.main .info-line span:first-of-type{padding-left:0}body.guides.show .media-header{margin-top:3rem;margin-bottom:5rem}body.guides.show .media-header.video{margin-top:1rem;margin-bottom:10rem}body.guides.show .media-header.video .wistia_responsive_padding{border-radius:9px;overflow:hidden}body.guides.show .mobile-capture{display:none}@media screen and (max-width: 39.9375em){body.guides.show .mobile-capture{display:block}}body.guides.show #social-share{position:absolute;right:0}body.guides.show #social-share a span{width:30px;height:30px;background:#000;display:block;text-align:center;border-radius:50%;line-height:30px;font-size:1rem;margin-bottom:0.5rem;color:#fff}body.guides.show #social-share a span.fb{background:#3b5998}body.guides.show #social-share a span.tw{background:#1da1f2}body.guides.show #social-share a span.li{background:#0077b5}body.guides.show #social-share a span.pt{background:#bd081c}body.guides.show #social-share a span.email{background:#000}@media screen and (max-width: 39.9375em){body.guides.show #social-share{display:none}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides.show #social-share{right:10px}}body.guides.show .hero_image{border-radius:9px;height:400px}body.guides.show .main .hero_image{height:22.5rem;width:100%;display:block;margin-left:auto;margin-right:auto}body.guides .break{border-bottom:1px solid #e4eaf0}body.guides #main-section{height:45rem;margin-bottom:0;padding-top:10rem}@media screen and (max-width: 39.9375em){body.guides #main-section{padding-top:2.5rem;height:63.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides #main-section{padding-top:10rem;height:42rem}}body.guides .subform{margin-top:2rem;text-align:center}body.guides .subform input[type="text"]{display:inline-block;width:17.5rem;margin-bottom:0;vertical-align:top;height:3.25rem;font-size:1.15rem;border-top-right-radius:0;border-bottom-right-radius:0}body.guides .subform input[type="submit"]{display:inline-block;height:3.25rem;margin:0;padding:1rem 1.5rem !important;border-top-left-radius:0;border-bottom-left-radius:0;position:relative;left:-1px}body.guides .categories{padding-bottom:3rem;padding-top:3rem}body.guides .categories h3{text-align:center;font-weight:500;font-size:1.5rem;margin-bottom:2.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .categories h3{font-size:1.2rem}}body.guides .categories .category{display:block;overflow:hidden;background:#fff;box-shadow:0px 2.5px 15px 0px rgba(50,117,208,0.1);transition:0.25s;border-radius:9px;margin-bottom:2.5rem;padding:2.5rem 1.75rem}@media screen and (max-width: 39.9375em){body.guides .categories .category{height:13rem}}body.guides .categories .category:hover{transform:translate(0, -2.5px);box-shadow:0px 0px 2px 0px rgba(50,117,208,0.35);transition:0.25s}body.guides .categories .category img{height:5rem;margin-bottom:1.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .categories .category img{height:4rem;margin-bottom:1.2rem}}body.guides .categories .category h4{font-size:1rem;font-weight:500;letter-spacing:0.025rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .categories .category h4{font-size:0.8rem}}body.guides .categories .category p{font-size:1.05rem;color:#9fa9b1;margin-bottom:0}@media screen and (max-width: 39.9375em){body.guides .categories .category p{display:none}}@media screen and (min-width: 40em) and (max-width: 63.9375em){body.guides .categories .category p{font-size:0.84rem}}.guide.first,.guide.small{display:block;overflow:hidden;background:#fff;box-shadow:0px 2.5px 15px 0px rgba(50,117,208,0.1);border-radius:9px;transition:0.25s}.guide.first:hover,.guide.small:hover{transform:translate(0, -2.5px);box-shadow:0px 0px 2px 0px rgba(50,117,208,0.35);transition:0.25s}.guide.first .mask,.guide.small .mask{height:240px;position:relative;overflow:hidden}.guide.first .mask .gradient,.guide.small .mask .gradient{width:100%;height:100%;background:-moz-linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);background:-webkit-linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);background:linear-gradient(180deg, rgba(255,255,255,0) 85%, white 95%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#ffffff",endColorstr="#ffffff",GradientType=1);position:absolute}.guide.first .hero_image,.guide.small .hero_image{padding:0}.guide.first .hero_content,.guide.small .hero_content{padding:1.5rem;position:relative}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .hero_content,.guide.small .hero_content{padding:1.2rem}}.guide.first p.cat,.guide.small p.cat{margin-bottom:0.75rem;font-weight:500;font-size:0.85rem;color:#9fa9b1;letter-spacing:0.05rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first p.cat,.guide.small p.cat{font-size:0.72rem}}.guide.first .info-bar,.guide.small .info-bar{position:absolute;width:100%;bottom:0;left:0}.guide.first .info-bar .columns,.guide.small .info-bar .columns{padding:0}.guide.first .info-bar span.minute-read,.guide.small .info-bar span.minute-read{color:#9fa9b1;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.minute-read,.guide.small .info-bar span.minute-read{font-size:0.8rem}}.guide.first .info-bar span.minute-read i,.guide.small .info-bar span.minute-read i{margin-right:0.5rem;font-size:1.05rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.minute-read i,.guide.small .info-bar span.minute-read i{font-size:0.832rem;margin-right:0.4rem}}.guide.first .info-bar span.more-link,.guide.small .info-bar span.more-link{color:#86cb30;font-weight:500;font-size:0.9rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.more-link,.guide.small .info-bar span.more-link{font-size:0.72rem}}.guide.first .info-bar span.more-link i,.guide.small .info-bar span.more-link i{margin-left:.3rem;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first .info-bar span.more-link i,.guide.small .info-bar span.more-link i{font-size:0.8rem}}.guide.first.small,.guide.small.small{margin-bottom:2.5rem}.guide.first.small .hero_image,.guide.small.small .hero_image{height:150px;border-bottom-right-radius:0;border-bottom-left-radius:0}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .hero_image,.guide.small.small .hero_image{height:120px}}.guide.first.small .hero_content,.guide.small.small .hero_content{height:250px}.guide.first.small .guide_teaser p,.guide.small.small .guide_teaser p{font-size:1.05rem;color:#9fa9b1}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .guide_teaser p,.guide.small.small .guide_teaser p{font-size:0.84rem}}.guide.first.small h1,.guide.small.small h1{font-weight:500;color:#2d3f51;font-size:1.4rem;line-height:1.3}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small h1,.guide.small.small h1{font-size:1.12rem}}.guide.first.small .info-bar,.guide.small.small .info-bar{background:#fff;padding:1rem 1.5rem;border-top:1px solid #e5ebf7;font-size:1rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.small .info-bar,.guide.small.small .info-bar{font-size:0.8rem;padding:0.8rem 1.2rem}}.guide.first.first .hero_image,.guide.small.first .hero_image{height:350px}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .hero_image,.guide.small.first .hero_image{height:280px}}.guide.first.first .hero_content,.guide.small.first .hero_content{height:350px;padding:2rem 2rem 0 2rem}@media screen and (max-width: 39.9375em){.guide.first.first .hero_content,.guide.small.first .hero_content{height:425px;padding:1.5rem}}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .hero_content,.guide.small.first .hero_content{height:280px;padding:1.6rem 1.6rem 0 1.6rem}}.guide.first.first .guide_teaser p,.guide.small.first .guide_teaser p{font-size:1.1rem;margin-top:0.5rem;color:#9fa9b1}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first .guide_teaser p,.guide.small.first .guide_teaser p{font-size:0.88rem}}.guide.first.first h1,.guide.small.first h1{font-weight:500;color:#2d3f51;font-size:2rem;line-height:1.35}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide.first.first h1,.guide.small.first h1{font-size:1.6rem}}.guide.first.first .info-bar,.guide.small.first .info-bar{padding:1rem 2rem}@media screen and (max-width: 39.9375em){.guide.first.first .info-bar,.guide.small.first .info-bar{padding:1rem 1.5rem;border-top:1px solid #e5ebf7}}.guide-rows h3{text-align:center;font-weight:500;font-size:1.5rem;margin-bottom:2.5rem}@media screen and (min-width: 40em) and (max-width: 63.9375em){.guide-rows h3{font-size:1.2rem}}.guide-rows .medium-4.columns{float:left}
