WiFi Business: Is This the Best Business Plan For You?

Marketing 16 minute read 30th August 2023

A WiFi business might be the best plan you will ever develop - WiFi businesses are notoriously successful. The whole concept works on the fact that everyone in this modern world relies on WiFi to some extent. Everyone knows what WiFi is. You may want personal wireless access or are a business that needs connected devices for marketing or customer service.

Either way, WiFi businesses swoop in to provide excellent WiFi coverage and meet that demand. It’s a reliable business idea, and if you want to create a start-up, it is a brilliant niche to go down. Of course, you have well-established competition, but nothing you aren’t capable of overtaking if you put your mind to it.

In this guide, we’ll help you decide whether or not the WiFi industry is the right business plan for you. You need to consider a few things, and it helps to do some industry and competitor research beforehand. Let’s get into the nitty-gritty details and get you set up with an optimum business plan for your WiFi venture. WiFi is exciting, and with the correct information behind you, you are in for a successful, fun ride.

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What Is a WiFi Business?

So first off, let’s establish a solid definition: ‘What is a WiFi business?”. This business type is a business that provides a WiFi solution to clients in order to make a profit. The company owns WiFi networks they manage on the client’s behalf - completing mundane tasks like adjusting bandwidth, network monitoring, and troubleshooting.

Purchasing WiFi is one thing, but running a WiFi network is a whole other kettle of fish. Busy clients want to spend less time evaluating the optimal frequency for their WiFi. A successful WiFi company knows this, and it provides a more subscription-style service with ongoing support and management. This business type monetizes long-term relationships by providing clients with reliable WiFi, management, and support services.

The clients that this style of business attracts are usually companies themselves. Ideal clients include restaurant owners, in-person stores, and e-commerce stores. These clients require strong WiFi service to connect better and please their customer base. There are just so many benefits of WiFi, and companies know this already. Furthermore, the subscription-style business model has many benefits - including a minimal investment and predictable revenue. WiFi businesses are a jackpot in terms of business models and clientele.

This business type has grown substantially over the past couple of decades since its invention. With the development of technology and AI, WiFi will continue to become more and more worthwhile to invest in. It is worth keeping an eye on WiFi industry predictions.

If you want to invest in this business type, know that you will be in for an exhilarating ride. You may understand how WiFi works, but there are always new things to learn. These businesses constantly adapt and improve to keep up with the latest developments and provide excellent WiFi coverage.

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How To Start a WiFi Business

Now that you know exactly what a WiFi business is, it’s time to get more practical. How do you proceed with starting this business type? It’s time to learn how to start a WiFi business. These are the five steps to take when setting up WiFi businesses:

  1. Conduct marketing and product research. First, you need to understand the world of WiFi and how your product will slot in among competitors. What will you offer that isn’t already on the market? Or which group will your product better appeal to that is currently served adequately? These answers need to roll off your tongue.
  2. Finalize your product. Once you have this knowledge, you need to finalize your product. Ensure it is at the top of its game and working to the best of its ability. You don’t want any glitches; make sure it showcases your unique element. At this stage, it needs to pass multiple testing demos.
  3. Create your business plan. Next, create your business plan and clarify all the essential details, like pricing. You need to be crystal clear on how your WiFi product will bring in a profit.
  4. Invest in marketing. The next step is to invest in marketing your product. In an ideal world, your marketing is arranged before launching your product. This way, you already have people’s interests. Look into email marketing, SMS marketing, social media marketing, and paid ads like Google Ads. You can also stay traditional with physical ads like flyers.
  5. Hard launch your business. There’s no time like the present! Hard launch your business by providing opening events and sending promotional code links to ideal clients. Keep investing in your marketing; you’ll have clients in no time.

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Is WiFi Business Profitable

In short, yes. A WiFi business is highly profitable. You can see how profitable WiFi businesses are by looking around at competitors’ success. The demand for WiFi is enormous, and the need for high-quality WiFi is growing. Technology is adapting quicker than busy business owners can keep track of. This means that businesses fill a helpful hole in the market.

There are ways to increase the profitability of WiFi as well. If you want to make your WiFi company even more successful, consider these excellent points by Icotera:

  • Offer a solution rather than a standalone product
  • Offer high-quality installation
  • Offer customizable services because not one size fits all with coverage
  • Offer high-quality, speedy WiFi
  • Have a clear business plan and approach

As you can see, there are things you can do to ensure that your business stays profitable. The main thing is confirming you are offering a high-quality service. The more you can do (e.g., installing the WiFi and ensuring access points are spread correctly), the better. You’ll get more money for extra services and avoid lengthy support calls about incorrectly placed access points.

You should also immediately funnel clients towards a subscription business model, not just an installation and dip model. Subscription services offer more reliable long-term income and help clients optimize WiFi management. Subscription services also allow you to build stronger client relationships, meaning repeat customers and higher profitability.

“Is a WiFi business profitable?” As a whole, WiFi companies are massively profitable. However, you can positively shape a WiFi company’s profitability through these simple steps.

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Researching for Your WiFi Business: What Are the Top WiFi Businesses

The top WiFi businesses are definitely companies to keep your eye on. These are companies that are successful and a hit with their target clientele. So, you should analyze their business models, features, and reviews. Before you even start planning your own specific WiFi business, you should be able to reel off details about competitors. This is an essential stage so that you can effectively address gaps in the market. What are these businesses not providing? Who are they not catering to?

With that said, these are the top businesses in the business WiFi industry.

1. Cox Business

Cox Business is a WiFi company that has massive success in the industry. It has many impressive features, including the latest cybersecurity and LTE and battery backup in case of WiFi crashes. There’s even cloud backup to protect your valuable data. Cox provides excellent WiFi coverage and is a popular business amongst many companies. It helps everyone from the education industry to the hospitality industry. Pricing is moderate, and you can reach out for free consultations.

2. Optimum Business

Optimum Business is a whole-package internet, phone, and TV service. This means it works for a multitude of customers and clientele. Its support system is cutting-edge and instant, with active live chat assistants between business hours and 24-hour call support. However, what stands out is its pricing plan. There are no fees for early termination of the contract or an annual upfront charge. Optimum Business effectively uses a monthly payment scheme to better appeal to customers. There’s even a 30-day money-back guarantee.

3. AT&T Business

AT&T Business is a popular business that offers multiple packages, including telephone and internet. With its internet service, you can harness many offers, including reward cards and fiber WiFi qualifications. AT&T is a perfect business to keep an eye on if you want to snag a brilliant deal. It is a steady, reliable option with a 99% connection reliability rate and no binding contracts.

If you’d prefer a basic but reliable package, AT&T Business is a great choice. And from a business perspective, it demonstrates how effective using deals and offers is.

Should You Move Forward With a WiFi Business?

Should you move forward with your WiFi business? Every one wants a business that is in demand. And if you want to take advantage of the reliance on WiFi, now is the time. This business model is popular, and for a good reason, it’s successful as businesses are looking to offload WiFi management responsibilities.

Business WiFi comes under different pressures than standard personal wireless access, so take advantage and provide a solution. You can look at other WiFi companies in the current industry, like Cox Business, Optimum Business, and AT&T Business. Then figure out how your future company will address the gaps in the market.

Starting a WiFi company should take less than six months when you tackle it correctly and with passionate vigor. Start researching the market today and decide how your product will provide a much-needed solution. Having a WiFi company is all about effectively filling a market gap. This means that it is essential that you really take these first steps seriously. If you stand out from the crowd and market your business effectively, you’ll guarantee yourself success. So get researching today and watch the inspiration roll in.

Need some extra direction and help with starting your WiFi business? At Beambox, we love to hear about start-ups and can provide inspiration and expert guidance on WiFi marketing. As marketing experts and start-up lovers, we are passionate about every hospitality venture’s success. And if you are a company needing a WiFi solution, we’ve got you covered.

Beambox offers the best all-in-one WiFi marketing platform. We use practical approaches to connect, intrigue, and retain customers. Start your Beambox free trial today, and let’s get started on your business WiFi.

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