SMART is a framework for setting and achieving effective and efficient smart marketing goals. The acronym stands for a Specific, Measurable, Achievable, Relevant and Time-bound marketing strategy. Here's a breakdown of each strategy:
SMART marketing objectives are different from "smart marketing." However, you should practice both in your marketing efforts.
Beambox can help your company with your SMART marketing goal. Our WiFi marketing offers customer insights, so you know what you're getting right and where you have room for growth.
A smart marketing strategy takes both business objectives and the needs of your target audience into consideration. Just remember that your strategy should align with your overall business goals. If your goal is to drive sales, your marketing should focus on doing just that.
Next, you should have an understanding of your audience and market trends. Do a little research so you know the extent of your exact marketing campaign. Last, aside from an effective and efficient campaign, it should also be creative and innovative. That’s how it stands apart from your competition.
Use Beambox Blasts to design and send beautifully branded email marketing campaigns to your guest database. Schedule and fine-tune your emails to a particular segment of consumers or reach them all at once. Most businesses gain more leads from promotional content marketed to their customer base.
Use Interactions to automate emails to people based on how they interact with your venue. Create a highly personalized, interactive email journey that nurtures loyalty in long-term customers.
Your business, product or service is one of a kind — your emails should be, too. Our fully featured email design tool gives you everything you need to craft stunning emails. Add titles, buttons, images and social or internet links and save time with reusable email templates.
Use SMS marketing platforms to trigger automated text messages based on how guests interact with your venue. You can ask questions, provide resources or offer coupons and discounts. Analytics show you can expect 5x higher open rates over e-commerce email marketing and even higher levels of engagement.
What does open rate really mean for your bottom line? Beyond basics, our marketing insights use Presence Detection to determine how effective your SMART marketing is at bringing guests back. Leveraging big data from WiFi marketing, management can create targeted campaigns to convert a potential lead into customer engagement. Thus, resulting in successful marketing optimization, planning and overall outcomes.
Here are real customers sharing why they are one of thousands of forward-thinking businesses that rely on Beambox.
Aug 29, 2023
I was surprised by how they understood my requirements for crafting engaging emails. It's like they knew what I needed for stunning emails. Adding titles, buttons, images, and social links is a breeze. Plus, the time saved with reusable templates is priceless. Beambox is like having my design team. Communication and engagement have taken on a new level.
Date of experience: February 16, 2023
Oct 6, 2023
I'm happy to share my experience with Beambox! Their behavioral email automation has taken our marketing to a whole new level. The ability to invite new guests back, reward loyal customers, and even send personalized birthday wishes has significantly increased our customer loyalty and return rates.
Date of experience: September 28, 2023
Aug 28, 2023
Being a part of the Beambox family has truly transformed the way we connect with our cafe guests. The ability to send tailored and automated text messages based on their interactions with our cafe is beyond incredible.
Date of experience: July 11, 2023