You’ll spend a lot of time making your email marketing campaigns as engaging as they possibly can be. You can imagine how devastating it would be to discover your emails actually damaged your sender’s reputation and deliverability score.
Thankfully, with a trusty email checker, you won’t have to entertain a scenario like that. In today’s guide, you’ll learn the ins and outs of these handy tools, including their purpose and how they work.
An email-checking tool is what you use when you need to verify and validate anyone’s email address. By using such tools, you know that one, the email address really exists, and two, it is actually active.
It may sound simple, but for email marketers, these tools are invaluable. Without email verification tools, email marketers have to deal with spam bots and fake, invalid email addresses. Needless to say, these sham recipients don’t do anything for your email deliverability or customer engagement rates.
3 Top Benefits of an Email Checker
When you check email validity frequently, you reap many benefits — even more than you’re probably thinking of! To help you understand the extent of these benefits, we’ve discussed them below.
1. Improved Email Deliverability
Email deliverability refers to the number of your emails that reach the right places. It may sound simple, but an email must bypass spam filters to be deliverable. Your email’s engagement rates also impact its deliverability.
Email checkers can help you with these factors of your deliverability score. An email-checking tool will sift through your email list to uncover which email addresses are safe to send emails to.
By spotting and cleaning your email list, an email verification tool can reduce your email bounce rate. Email bounces happen when an email you send tries to reach the recipient’s email server. Instead of reaching the recipient, the email returns back to the sender because the mail server rejected it.
Many things can cause an email to bounce, including when trying to send an email to an invalid email address.
So, by using an email-checking tool, you can keep those bounce rates at an all-time low. In turn, this will improve your email deliverability score.
2. Protected Sender Reputation
Your sender’s reputation is another factor that impacts your email deliverability. It just so happens that your email engagement rates also influence your sender’s reputation.
Thankfully, a reputable email verification tool can help you consistently maintain your engagement rates. As discussed, having a clean email list that an email verifier provides means that you can target valid email addresses. Needless to say, recipients with valid email addresses are much likelier to engage with your email’s content.
Overall, email verifiers are the gateway to higher engagement metrics and, thus, a well-protected sender reputation.
3. Enhanced ROI
So, you know that email-checking tools excel at connecting you with active and likely engaged recipients. This won’t just help you improve your deliverability score but also the effectiveness of your email marketing campaigns.
Just think that the more your engagement metrics increase, the higher your return on investment (ROI) will be.
How Does an Email Checker Work?
Like an email spam checker, an email verifier runs several checks to ensure an email address is deliverable. Let’s discuss these checks further.
Syntax Check
This check verifies that an email address contains no typos or syntax and format errors. It will look for typical email elements like “@” signs and domain names.
Domain Check
Domain checks ensure that a domain exists and can actually receive emails. To be clear, the domain name is the part of the email address that follows the “@” sign.
Your checker will sift through the Domain Name System (DNS), looking for a record of the domain. Doing this will clarify whether the domain is real or fake. It may then check for a valid Mail Exchange (MX) to reaffirm that the domain under investigation can receive emails.
Mailbox Check
This check is very similar to a domain check. The difference is that it validates whether or not a specific mailbox exists and can receive emails. In other words, it focuses on the part of the email address that precedes the “@” sign.
You may think that your verifier will simply send an email to the email address to perform the check. However, when you factor in the risk of damaging your sender’s reputation, this idea just won’t cut it.
Instead, it uses the Simple Mail Transfer Protocol (SMTP). Through SMTP, many tools will “ping” a mail server to check the email address’s inbox and analyze its response code. The response status of the email will tell the tool if the inbox exists and can receive incoming emails.
Maintaining High-Quality Email Lists: Top Tips
Knowing how to check if an email is valid is valuable knowledge; there’s no disputing that. Equally important, you should also know how to maintain and improve the quality of your email lists. So, consider the following tips:
- Clean your list regularly, removing inactive and disengaged subscribers.
- Rely on reputable email verifiers like Bulk Email Checker, Bouncer, Zerobounce, and Clearout.
- Leverage double opt-in to verify your subscribers’ email addresses and reaffirm their interest.
- Make your unsubscribe options incredibly clear and simple to your subscribers.
- Refine the content of your emails so that your subscribers derive real value from your messages and stay subscribed.
- Learn as much as you can about your recipients to segment your subscriber base and further drive engagement.
- Keep an eye on crucial email metrics consistently to spot patterns and trends and refine areas of improvement.
- Never purchase your email list.
- Ensure that you stay compliant with email marketing laws and regulations, including the General Data Protection Regulation (GDPR).
- Consider winning back your inactive subscribers with re-engagement campaigns that contain things like exclusive content and special offers.
User Your Email Checker With Beambox To Ensure Success
By now, you know how important email verification tools are. That said, they shouldn’t take up all of your focus; you need to allocate some time to your email content. After all, combining an email verifier with a great email campaign is how you’ll get the most out of both. This is where Beambox enters the fray.
With Beambox, you can leverage exceptional WiFi marketing solutions that benefit both you and your guests. While your guests enjoy reliable internet access, you can collect invaluable insights, delving deep into your guests’ preferences.
This data unlocks previously untapped potential, enabling you to segment your customer base and, thus, personalize your email campaigns. Beyond personalization, our Beambox Blasts feature makes designing beautifully branded emails as simple as clicking the send button.
Like an email checker, we’re in your corner, and together, we will watch your engagement metrics skyrocket. Start your Beambox free trial today and send emails that help your business grow!
FAQs
Why should I use an email checker?
Email checkers are key to boosting your email deliverability score and improving your email marketing campaign’s success. They also protect your sender’s reputation and, through verification, help to keep your emails out of those pesky spam folders.
Are free email checking services safe to use?
Yes, the large majority of email verification services are safe to use. To mitigate any risks, we recommend researching the provider and testing their tool with a dummy/disposable email address.
We recommend trying out tools like Bouncer, ZeroBounce, Emailable, and Clearout.
