When it comes to job descriptions, the same role can vary dramatically across different companies. So, what exactly is a good email marketing job description? How much variation is there behind email marketing campaigns? The answer is a lot.
It isn’t just about sending emails. Marketers can niche down to specialize in particular industries, which can involve new daily tasks. They might upskill themselves to include copywriting, digitally illustrating, or even outreach skills. There’s a lot of networking, admin, and self-marketing for freelance marketers, too.
In this guide, we’ll show you all the different variations you can get in an email marketing specialist job. There’s no such thing as cookie-cutter roles in the world of work. And the more you can understand email marketers, the better you can hire one.
Let’s get started!
What Is Email Marketing?
The best definition of email marketing for beginners is sending messages to recipients to prompt different forms of engagement. You might aim for purchases through promotional emails, and website clicks through online sale prompts or loyalty through newsletters. Marketers might send all types of emails, but all contribute positively to the business and its longevity.
A marketing email usually has the following features:
- A snappy subject line (Did you know 47% of recipients decide whether to open based on this alone?)
- An address — ideally personalized with the recipient’s name (achieved through a software plugin)
- Sometimes, digital illustrations and facts support a clear message.
- A call to action, driving the reader towards the desired engagement
- A meaningful sign-off that builds further rapport
As we mentioned before, you can send all types of marketing messages. You could shoot out promotional messages, prompts like “Oi, you left your cart,” and even chatty newsletters. Some businesses even utilize birthday marketing. Email campaigns are pretty amazing.
As you might guess, with so many potential tasks, it’s not easy to answer, “What does an email marketer do?”. It’s an umbrella category with lots of potential for variation. As a small business, email marketing professionals likely wear many hats.
What Is an Email Marketing Specialist Job Description?
A specialist email marketer is not only well-versed in digital marketing strategies. This individual is specifically skilled in running an effective email marketing campaign.
You can find people who advise and run entire digital marketing strategies, including SEO and blogs. This isn’t the case for an email marketing specialist job description. These individuals focus entirely on creating content to send out via email platforms. Often, specialists are freelancers or contract staff who operate alone.
They may niche down even further, specializing in an industry (like restaurant email marketing) or a particular area. For instance, they might primarily offer help with writing email newsletters.
What Is an Email Marketing Manager Job Description?
An email marketing manager job description is a little different. Marketing managers lead teams rather than working alone, as is common among specialists. Because of this, they often work in-house.
They aren’t just responsible for individual strategizing but for measuring the success of others. This is more analysis-driven and (unsurprisingly) managerial, utilizing things like Google Analytics. Managing involves more delegation and “big picture” planning, although they might have hands-on experience creating daily content.
What’s a CRM and Email Marketing Manager Job Description?
This is a hybrid position that involves handling a mixture of customer relationship management (CRM) and an email marketing strategy. Talk about multitasking, right?
Actually, though, the two roles go well together. Many good email campaigns target customer retention, and if you increase it by 5%, you can double your profits. You can also send out feedback requests and enticing promos to inactive customers.
And, of course, invest in overall loyalty through targeted outreach. It’s easy to see how the two positions can form a single role. These are just five responsibilities that a CRM and email marketing manager job description may hold:
- Analyzing customer data and engagement patterns
- Strategizing marketing content and methods after reviewing data analysis results
- Measuring the success of campaigns through email marketing software
- Collecting marketing details through separate strategies like captive portal software systems
- Managing a team to collaborate on the above tasks and jointly
Going Solo: 5 Steps To Run Your Own Campaign
How do those job descriptions sound to you? Do you know exactly what position type you need to hire for? It’s pretty impressive what variation you can achieve, but it all starts with clear communication about expectations. You shouldn’t even advertise until you’ve nailed what responsibilities you’re looking for.
If, after all that, you are instead feeling inspired to go solo, you’ve come to the right place. Here are the simple five steps you can take to run your campaign.
1. Establish Your Demographic
You should always know your target audience before you start. Otherwise, you could be barking up the completely wrong tree. You need to know who you’re targeting, what they want and don’t want, and how your business fits into all that.
Next, you’ve got to collect email addresses. You can do this through numerous ways, but whatever you do, don’t fall for the “buy an email list” trap. This is often illegal and usually very ineffective, ignoring those vital demographic details you’ve just analyzed.
The last thing you want is to land in spam or get a slap on the wrist from the law. Try these ideas instead:
- Run a loyalty program using email addresses to sign up.
- Ask for email addresses through feedback requests.
- Run a competition.
- Offer email confirmation services for purchases.
- Use a captive portal system.
3. Brainstorm Content
Get really creative here. You should brainstorm what types of emails you want, draft actual emails, and plan sign-offs and logos.
There’s loads of inspiration online, including free email templates. You can start by mind-mapping the types of emails you’ll use and then draft a few from there.
4. Software Shop
In the meantime, you should pick out the best email marketing software. If you are heading out to market solo, you need software to help. This is how you’ll get automatic analysis tools, bulk send emails, and store all those email addresses you collected earlier.
Look for free trials and demos to dip your toes in first with less commitment. Most software operates on a monthly subscription service.
5. Send and Review
After all your hard work, proofread it one last time and then click send. Then, watch the analysis data roll in. Keep an eye on stats like open rates and conversions.
By reviewing your emails, you can adjust future campaigns as necessary to maximize your chance of success.
The Secret Behind an Email Marketing Job Description
There is one secret behind an email marketing job. A marketer is only as good as the email list they have to work with. It won’t matter how good their content is if they don’t have strategies to build you a list quickly. To get results, you need recipients.
The most effective way to do that is through a captive portal system. A captive portal is a temporary block to stop customers from immediately gaining access. Instead, it takes them to a web page with a form requesting details like phone numbers and email addresses. In exchange for their valuable contact details, they get WiFi.
It sounds like a good deal, doesn’t it? At Beambox, we run an all-in-one WiFi software with a customizable captive portal system to collect email addresses galore.
Start your Beambox free trial today and harness the secret behind every email marketing job description!
