How to Make WiFi Free and Engage With Your Customers

Marketing 14 minute read 14th February 2023

Are you wondering how to make WiFi free? That is not a surprise. When running a business, offering a free WiFi connection to your customer is essential. Moreover, most people expect to find a WiFi connection that is fast and accessible for free.

In this article, you will learn how to make WiFi free and engage with your customers through automated marketing initiatives. Moreover, you will find a few tips to secure your guest network. Let’s start!

Is Offering Free WiFi Convenient for Businesses?

how to make wifi free

If you run a small business, offering free WiFi to customers is one of the best ways to foster engagement and ensure repeat business.

Regardless of your specific business, providing free access to the internet can offer customers a better experience and generate goodwill for the brand. It is not a coincidence that most companies nowadays offer free WiFi to their customers.

In addition, offering free WiFi can help businesses boost social media engagement while generating positive word-of-mouth advertising.

Therefore, providing free WiFi is a must for businesses that want to offer an excellent experience to their customers. However, even if you have learned how to make WiFi free for your customers, that won’t be enough. You’ve got to equip yourself with the right tools to get the most out of your service: a social WiFi hotspot.

These hotspots allow you to make the most out of your free WiFi. These guest WiFi management software provide business owners with multiple tools and strategies to engage with their customers and grow their businesses.

Why Use a WiFi Marketing Software

how to make wifi free

Let’s be honest here. Without WiFi marketing software, you limit your ability to engage with customers and grow your business.

If you make WiFi free for your customers, they will surely appreciate it. However, you are leaving money on the table and not catching multiple opportunities to grow your company.

Unless you are a very IT-skilled person, you can’t recreate a marketing solution explicitly made to let you engage with your customers.

Instead, when you make WiFi free and use specialized software, you have plenty of tools to grow your business.

Most WiFi marketing software providers nowadays offer customizable subscription plans that can adapt to businesses of any size. In addition, these solutions can be relatively cheap compared to what they offer. On average, a solid WiFi marketing solution plan span from $40 to $200.

However, you want to ensure that your provider offers the features and tools you are looking for. Moreover, you need to ensure that there are no hidden costs to implementing the solution.

Let’s look at what you can do to make free WiFi and engage with customers with WiFi marketing.

How to Make WiFi Free and Engage With Customers: Best Methods

If you are wondering how to make WiFi free, you’ve got first to purchase an internet connection from a provider. Afterward, you can make your network open and accessible to all your customers.

In other words, get an internet connection and share the credentials to access the network with your customers.

how to make wifi free

You will learn how to make WiFi free for your customers while keeping it secure later in this article. Instead, now you will read the best methods to engage with your customers when you offer free WiFi.

As mentioned before, what you need is a social WiFi hotspot solution.

These systems offer a variety of tools to engage with customers and create a high-quality internet experience. On average, WiFi marketing software solutions allow you to:

  • Manage your bandwidth capacity
  • Create guest networks and secure them
  • Automate reviews to grow your rating on local review sites
  • Increase brand awareness
  • Build a list of contacts automatically
  • Grow your social media pages
  • Increase sales with targeted offers
  • Create tailored email and SMS marketing campaigns
  • Learn more about your actual customers

These are the essential features any business might desire in a WiFi marketing solution. However, depending on your WiFi marketing provider, you might find additional tools.

Now, let’s look at a few effective WiFi marketing strategies. These methods stand the test of time and will help you grow your business.

Method #1 to Make WiFi Free and Engage With Customers: Email Marketing

how to make wifi free

The first way to engage with customers when you make WiFi free is to build a contact list and email marketing campaigns.

Email marketing is a direct digital marketing strategy that uses email as the primary form of communication to promote and engage with customers. Business owners can use it for various reasons, such as introducing new products or services, building customer loyalty, advertising sales and events, and more.

Email marketing campaigns have become essential to most businesses’ marketing strategies. Emails stand out for their ability to reach larger audiences quickly at a fraction of the cost compared to traditional methods.

However, building a list of contacts from scratch can be complicated, even for businesses with hundreds of daily customers. When you use WiFi marketing software, instead, it is as simple as letting your customers connect to your WiFi.

You can create a customized splash page with a specific form to collect your customer’s relevant contact details. After a while, you will find a list of emails from real customers with whom you can communicate through personalized emails.

When creating an email campaign, it’s essential to design it in such a way that it will engage your customers. You can personalize messages based on past interactions and provide relevant content tailored to their interests and needs. You can also offer incentives such as discounts and vouchers to encourage repeat business.

Method #2 to Make WiFi Free and Engage With Customers: Sms Marketing

After you have managed to make WiFi free, another fantastic method to engage with customers is using SMS marketing.

You can build a list of mobile numbers from your customers the same way you make a list of emails. Everything will happen automatically through your captive portal.

SMS marketing is a type of digital marketing that involves sending out promotional messages to customers via text message. With this method, businesses can create campaigns with personalized SMS and target specific audiences according to their goals.

You can use SMS messages in multiple ways. For example, you can offer discounts, share special offers, or send reminders of upcoming events. You can also use SMS to keep customers informed about new product launches.

SMS marketing strategies effectively allow small businesses to communicate directly with their customers. Contrary to email campaigns that may get lost in junk mail folders, SMS messages are sent directly to the customer’s phone. Consequently, they have a fantastic opening ratio, increasing customers’ chances of engaging in communication.

Additionally, due to its nature, SMS marketing allows businesses to engage more effectively with their audience. However, it might take time to master this tool and make the most out of it.

Method #3 to Make WiFi Free and Engage With Customers: Reviews Automation

This method of making WiFi free and engaging with customers cannot ignore the relevance of online reviews.

Reviews left by customers on local review sites play a crucial role in the success of small businesses. Reviews give potential customers the perfect opportunity to learn more about local establishments before visiting them. A good rating on these sites is fundamental because it helps build the reputation of the businesses and increase the customer base.

However, most businesses need help with getting more reviews Asking customers to leave a review sometimes can’t be done. Moreover, even if pleased by the experience, they often forget to write a review.

When you use effective WiFi marketing software, you can grow your rating automatically without bothering yourself with any request to your customers. The software will ask your customer to leave a review about their experience while connected to your free WiFi.

Tips on How To Make WiFi Free and Keep It Secure

After you’ve learned how to make WiFi free, it is important to consider the security of your internet connection. In fact, without securing your network, hackers can target your internet connection and steal your customers’ data. Moreover, abusive users can take advantage of your network’s free connection and congest it. As a result, your internet will be slower than it should be.

These are a few tips on how to make WiFi free and keep your network secure:

  • Set a strong password
  • Change your password regularly
  • Create a separate network for your guests
  • Use a VPN
  • Set up a Firewall
  • Update your software regularly
  • Manage your bandwidth allocation

If you apply all these tips, targeting your business will be much harder for hackers. Moreover, your customers will enjoy a more solid connection as no one can access it without being a real customer.

If you are looking for the perfect WiFi marketing solution, check out Beambox.

Beambox is an all-in-one WiFi marketing solution that allows you to learn more about your customers, run marketing campaigns and secure your network.

Beambox can integrate with most WiFi systems and does not require you to get an extra piece of hardware.

Start your thirty days free trial now!

Get Started With Free WiFi Marketing

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