WiFi marketing software help businesses grow their revenues and create a better customer experience. All that is needed is a WiFi connection. Do you want to learn more? In this article, you will discover how WiFi marketing software can be used to grow a business. Moreover, you will get all the necessary information to get a WiFi marketing solution that fit your needs.
A definition of WiFi proximity marketing software
WiFi proximity marketing software is an innovative solution that helps business owners make more sales and grow their businesses. These software solutions are based on the WiFi provided by businesses and target the users that are logged in. Sometimes, these types of solutions are also called social WiFi hotspots or just WiFi marketing software.
WiFi marketing software has grown in popularity in the last few years. Since WiFi is a service that customers expect, such software solutions allow businesses to monetize their free WiFi.
WiFi proximity marketing software is growing in popularity because it offers multiple benefits to business owners.
WiFi marketing software: Benefits for business owners
If saving time and improving your marketing effort is interesting to you then you should look into WiFi marketing software. These solutions are built to help business owners to grow their businesses by leveraging marketing automation and network management.
Although not all marketing software is built the same, these solutions allow business owners to reach similar goals. This is a list of the most important benefits that businesses can get by using a WiFi marketing software solution:
- Growing their social media following
- Improving brand loyalty
- Growing their ratings on local review sites
- Saving time with automation
- Increasing sales with marketing campaigns
- Securing the network from cyber-attacks
- Managing bandwidth allocation simply
- Learning about their real customers
Which industries should take advantage of WiFi marketing software?
The businesses that can get the most out of these software solutions are those that engage with the public. Instead of just offering a free WiFi connection that costs you money, you can use the same connection to collect valuable data and provide a better service.
- Cafes and Pubs
- Retail businesses
- Betting shops
- Hospitality businesses
- Tattoos and Piercing studio
In other words, if you offer your customers free WiFi, you can likely take advantage of WiFi marketing software features. Let’s now explore which are the most important features of such software solutions for businesses
WiFi marketing software: 10 most important use cases for business owners
Depending on the WiFi marketing software solution you want to implement in your business, you might find diverse features. However, this software is built to help you grow your business through marketing automation. Therefore, you will likely find similar features.
Here is a breakdown of WiFi marketing software’s most important use cases. It is likely that a few of these are not interesting to you. However, knowing what you can expect will help you make a better decision.
WiFi marketing software use case #1 - Email marketing
Running email marketing campaigns and building a contact list are one of the most useful features of WiFi marketing software.
Email marketing is considered one of the best ways to reach customers and prospects. Email campaigns can be used to boost customer loyalty, encourage repeat purchases, increase website traffic and drive direct sales. Additionally, email offers a high return on investment (ROI), with some reports showing ROI as high as 3600% for email marketing. That means for every dollar invested in an email campaign, business owners can get a return of $36.
By creating targeted campaigns tailored to customers’ interests and preferences you can effectively engage with your audience and generate quality leads that convert into sales. The hardest part is to build your contact list, however, with a WiFi marketing software solution, this can be automated anytime a customer access your WiFi.
WiFi marketing software use case #2 - Getting reviews
If you are interested in getting more customer reviews, WiFi marketing software is one of the best options.
There are many reasons why reviews are important for businesses. Reviews can help build trust amongst potential customers, as they can see what other people think of your product or service before committing to buy. Having good reviews can influence buying decisions, as customers are more likely to trust reviews from other users than a company’s marketing claims. Reviews will also provide you with valuable feedback on how well your business is doing and what can be improved.
WiFi marketing software allows you to automate the entire process of getting reviews. Such software solutions allow you to grow your rating by asking your customers to write their opinion about your business when they are using it. Moreover, if reviews are going to be negative, these can be diverted to an internal form instead of being published online
WiFi marketing software use case #3 - Branded WiFi experience
A WiFi marketing software solution allows you to personalize your WiFi simply with just a few clicks. You will be able to give a distinctive name to your network and have your brand show up to anyone looking for a connection.
Moreover, you will be able to customize the page used by your customers to log into your network; your captive portal. This page can then be customized to help you reach other goals like growing your social media or promoting temporary offers.
WiFi marketing software use case #4 - Learn about customers
WiFi marketing software can collect data about your customers and turn them into actionable reports and insights. You will be able to discover tons of information about your customers that will help you assess what their preferences are.
When you know your customers well, you can create a fantastic experience for them. Moreover, you can cut on those expenses and services that are not providing value to them but are taking resources for you.
In addition, you can be compliant with privacy laws and regulations. In fact, when your customers plug into your WiFi connection, they will be required to accept your Term and Conditions. Moreover, data collection is done respecting everyone’s privacy.
WiFi marketing software use case #5 - Network Management
You need to make your network secure if you are not an IT person. As cybercrime is growing, creating a safe environment for your customers is more important than ever.
With a WiFi marketing software solution, you can manage your network and adopt cybersecurity best practices with just a few clicks.
For example, your WiFi marketing system will rotate the password every day, preventing the users to plug into your WiFi if they are not visiting your business. Moreover, the selected password will always be long and complex, preventing hackers from brute-forcing it.
WiFi marketing software systems also help you create a smooth WiFi experience for your users. You can decide how much bandwidth to allocate to any device, and you can create a specific guest network to improve your customers’ experience.
WiFi marketing software use case #6 - SMS marketing
Running an SMS marketing campaign is one of the most useful features of WiFi marketing software solutions.
Your software will build the contact list by asking your customers for their mobile contact anytime they log into your WiFi. Once your list is built, you can run as many SMS marketing campaigns as you want.
This form of marketing is effective because it allows you to send promotional messages directly to your customers’ mobile devices. Additionally, since SMS messages are short, they are unlikely to be ignored or forgotten about by customers - meaning businesses have higher chances of making an impact with their messages.
WiFi marketing software use case #7 - Reputation Management
Are you tired of managing your online reputation by logging on to multiple websites? WiFi marketing software systems offer you a dashboard to manage your online reputation on multiple websites.
Instead of heading to multiple review sites, you will have everything under control with one single dashboard. As a consequence, it will be easier to manage your reputation effectively and answer reviews. Moreover, you will save a lot of time.
Social media platforms allow businesses to communicate, interact and build customer relationships efficiently and cost-effectively. Social media networks provide the perfect opportunity for companies to reach their target audience quickly and effectively.
WiFi marketing software helps you automate your growth on your social media of choice. You can customize your captive portal to show your latest social media post, or you can let customers login with their social media credentials and ask them to follow you.
While these software solutions cannot substitute a social media strategy, they can help you boost your growth and get in touch with your real customers.
WiFi marketing software use case #9 - Data-driven advertising
Advertising is an effective way to reach customers and make sales. However, it can be tricky to create good ad campaigns without data. With a WiFi marketing solution, you can export your data to create targeted campaigns and achieve better results. Moreover, with your insights, you can create effective ads and improve the ROAS (Return On Advertising Spend).
WiFi marketing software use case #10 - Saving time with automation
One of the most useful WiFi marketing software features is automation. Whether it is getting more reviews, running email campaigns, or managing your network, this software will save you time.
WiFi marketing software aims to automate and simplify most marketing tasks that otherwise would take time and effort. Therefore, if you are busy enough and cannot spend too much time on marketing initiatives, you should look into these solutions.
Leveraging WiFi marketing software for hotels
Hotels have multiple reasons to get started with guest WiFi management software. As hotels always deal with guests, they can use WiFi marketing strategies to grow their revenues, build a better reputation and increase lifetime customer value.
While WiFi marketing software cannot help with administrative tasks and employee management, such solutions can help scale the business.
For example, hoteliers can use review automation to get good reviews on Google and ensure a constant flow of positive reviews to rank in their area. Hotels can also use WiFi marketing software to improve their brand awareness by creating a personalized WiFi experience for their guests.
There are many other smart ways to use WiFi marketing software for hotels to grow their business. However, it is essential to select the right software solution depending on the customer base and hotel dimension.
Free WiFi marketing software
If you are on a tight budget or you are wondering if social WiFi hotspots work for your business, you might be interested in a free version of WiFI marketing software.
Unfortunately, though, there are no free WiFi marketing software solutions. In fact, developing such solutions requires advanced coding and employing software engineers on a full-time base. Therefore, there is no free or open-source version of this type of software.
The good news is that most companies offer a free trial version that allows you to test if WiFi marketing software can help you grow your business.
Beware, though, that sometimes the free version offered by a few companies comprehends only a few functions.
WiFi marketing software pricing
When it comes to purchasing software, pricing is one of the most critical factors. In fact, you want to be sure to get value for your money.
On average, the pricing of WiFi marketing software range from $40 to $200 a month. You can opt for a yearly subscription and get a little discount.
However, beware that cheap software might be buggy and not offer the features you are interested in. Likewise, expensive WiFi marketing software might have more features and capabilities than what you need.
So, the question is, which one should you choose?
Which one is the best WiFi marketing software?
The best WiFi marketing software is tailored to your needs, works smoothly, and has a good price/quality ratio. Many companies develop WiFi marketing software and create amazing products. Depending on what type of marketing strategy you like the most, you might find specialized software.
However, in most cases, the best WiFi marketing software is one that allows you to run the most common marketing campaigns with effectiveness and offer network management features.
When choosing your social WiFi hotspot provider, ensure you can run the software with your own hardware. Moreover, be sure that there are no hidden expenses.
Ideally, you want to pick a WiFi marketing software that can scale with your business.
WiFi marketing software for small businesses
WiFi marketing software can help you scale your business and grow your revenues. However, the most important thing is to find a solution that fit your business.
Small business owners need a variety of marketing features and a software solution that help them save time while being effective.
That is why Beambox grew a customer base of over 12,000 businesses. With Beambox you can collect data about your customers, grow your rating on review sites and run marketing campaigns with ease. Moreover, you can customize your captive portal to match your brand identity and manage the network settings without being an engineer.
Does it sound good? Try Beambox for free for thirty days.
Get Started With Free WiFi Marketing
Beambox helps businesses like yours grow with data capture, marketing automation and reputation management.
Sign up for 30 days free