6 Best Email Marketing Software For Restaurants in 2022

Marketing 20 minute read 27th June 2022

Email marketing remains the main marketing strategy for more than 80% of small businesses. Nevertheless, creating flawless email campaigns can be a daunting job.

Efficient tools can make the job a lot easier. You can spend less time on creating and sending out emails, while increasing your email marketing ROI. Research even shows that using automation platforms can save you up to 30% of your time!

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In this guide on the best email marketing software for restaurants, we discuss 6 of the best automation platforms that can help you to create a killer restaurant email marketing strategy.

What to look out for when choosing the best email marketing software for your business?

Before we dive into the best email marketing software for restaurants, here are some things to look out for when choosing such software. Keep these in mind when comparing email marketing tools.

Price

The price is probably one of the first things that pops up into your mind when you think of comparing email marketing software. It’s definitely a point I would take into consideration.

Most email marketing software come with a free account or free trial. It’s a great way to try out several automation tools before you decide which one works best.

Keep into account though, that free accounts mostly come with limits or restrictions. Setting up a new email marketing tool also takes time and effort. So, try to make considered choices before taking on a trial or free plan.

Eventually, you just have to deal with the fact that good email marketing software comes with a price. The best way to think about it is that you pay a small fee to be able to make more sales while saving time.

Mobile optimization

The price was one of the more obvious points to keep in mind for comparing email marketing tools. Mobile optimization however, is more often a forgotten one. Be that as it may, it’s definitely one to take heed of.

Almost 20% of the email campaigns are not optimized for mobile devices. That is kind of a shocking fact if you consider that more than 60% of emails are actually opened on a mobile phone. If you are not optimizing your email for mobile yet, don’t worry, you’re not the only one. However, it might be a good idea to start looking into it.

It is definitely a good idea to look out for an email marketing software that provides easy to use mobile optimization. Often, they provide previews, and allow you to make changes for different devices.

Scalability

When you have just opened your restaurant, or just started with email marketing, scalability seems far down the road. It still is very possible that your needs change overtime. As switching software for your email marketing can be a pain, it’s better to think ahead.

Choose an email marketing tool that allows you to start small and grow big. Scaling often comes with a price tag, but if you grow your email list, you grow your revenue. With the extra money you make, you should be able to afford to spend the extra few dollars a month on email marketing software.

More things to consider

We’ve discussed the three most important points to consider when comparing the best email marketing software for restaurants. Here are some more to keep in mind:

  • Reliability. You want your email to be delivered. Check customer reviews to find out if the software is reliable.
  • Ease of use. Seems pretty obvious to me. I wouldn’t like to spend a month on figuring out how things work. The interface should be user-friendly and easy to understand.
  • List segmentation. List segmentation is very important for email marketing. Segmentation is a way to differentiate the subscribers on your list. It allows you to send different email sequences to subscribers in different stages of the buying process or in different parts of the country etc.
  • Automation. Thank customers for their booking, send them a reminder for their reservation, and ask for feedback after they dined in the restaurant. This can all be automated with the right email marketing software.
  • Customer service. Are you stuck? Is something not working? Don’t understand your bill? Contact the customer service! They just have to be available… Check out how and when you can contact the service team and read reviews to find out if they are any helpful.

Read more here: A hospitality guide to email marketing.

6 best email marketing software for restaurants in 2022

Worldwide, there are 4 billion daily email users, and it is expected that this number won’t stop growing soon. Don’t hesitate any longer and reach out to them by email. Below, we’ll list the best email marketing software for restaurants that make it incredibly easy to get in touch with your prospects and customers via email.

1. MailChimp - Best for new restaurant owners on a budget

  • Price: From $11 a month once you grow out of the free plan.
  • Usability: Easy to use with basic features.
  • Best features: Generous free plan, beginner-friendly, basic features.
  • Cons: The free plan of MailChimp only offers 30 days of email support. After the first month, you have to figure out the software yourself with their knowledge base.
  • More info: Visit MailChimp

The free plan of MailChimp provides a great way to start out with email marketing. There is no time limit for using the software for free. You simply grow out of it, if you send more than 10,000 e-mails a month or if you have more than 2,000 email subscribers.

MailChimp offers premade templates that are easy to adjust in their user-friendly drag-and-drop editor. It is possible to preview your emails both in desktop and mobile view and to set up sequences.

The dashboard offers insights in your campaigns, like open rate and click-throughs. Although it is not as extended as other platforms, it is a great email marketing software for restaurant owners on a budget.

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2. BenchMark - Best for small and medium-sized restaurants

  • Price: From $15 a month if you send more than 250 email a month.
  • Usability: Easy to use interface with lots of features.
  • Best features: Great segmentation options, full video integration, carry out polls and surveys.
  • Cons: Free plan is mediocre.
  • More info: Visit BenchMark

Benchmark is not as generous as MailChimp in their free plan, as it’s limited to 250 emails a month. Don’t let that hold you back straight away, because Benchmark is one of the best email marketing software for restaurants.

Why? Because of the great features they provide for restaurant owners. Their full video integration gives you the opportunity to give people an impression of your meals and the restaurant’s vibe.

The sky is the limit when it comes to segmentation options. It is a great way to divide your email subscribers into categories, like vegetarians or meat-lovers, or whether they are takeaway or eat-in customers.

Last, but not least, Benchmark makes it possible to create polls and surveys. Features that allow you to receive feedback from your customers with ease.

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3. ConvertKit - Best for improving location-based conversions

  • Price: Free for up to 1,000 subscribers, then from $29 a month.
  • Usability: Easy to set up their basic processes.
  • Best features: Responsive design, drag-and-drop editor, precise-targeting and subscriber tagging.
  • Cons: Only three pre-made templates.
  • More info: Visit ConvertKit

ConverKit offers a free plan for up to 1,000 subscribers. That sounds quite generous, but there is a little downside to this free plan. With the free plan, it is only possible to send out broadcasts to your subscribers, which are mainly used for newsletters. Unfortunately, it is not possible to set up automated sequences. The plan is great if you just want to send out updates to your customers. Not so great if you want to take your email marketing to the next level.

Once you commit to paying for your subscription, ConvertKit has a lot more to offer. Their precise-targeting and subscriber tagging, make this the best email marketing software for restaurants that want to improve location-based conversions.

The software comes with only three pre-made templates. It is not a lot, but their intuitive editor makes it very easy to change them according to your preferences or to create your own designs from scratch. All elements are responsive, so you don’t have to worry about mobile design.

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4. AWeber - Best email marketing software for beginners

  • Price: From $26 a month after reaching 500 subscribers.
  • Usability: Easiest email editor of all.
  • Best features: Split testing, detailed insights and analytics, advanced email automation, using Canva in the email editor, segmentation.
  • Cons: More advanced features only available in the pro plan.
  • More info: Visit AWeber

The free plan provides everything you need to get started, like email templates, sign up forms, landing pages and a drag-and-drop editor. You only start paying if your email list grows over the free limit of 500 subscribers.

AWeber offers over 700 free pre-made templates that are super easy to modify with their stunning drag-and-drop email builder. The editor is effortless and that is for ideal for beginners. Another great advantage is that you can use Canva directly in the editor to create the most amazing designs.

Although the free plan comes with everything you need to start, it is necessary to upgrade to the pro plan for more advance features. With the pro plan, it is possible to split-test different email designs and use advanced email automations.

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5. Constant Contact - Best user interface

  • Price: From $10 a month after the free trial.
  • Usability: Best user interface, beginners can start without explanation.
  • Best features: Canva integration, video, SMS message sign up, split testing, segmentation.
  • Cons: No free plan, not a lot of advanced features.
  • More info: Visit Constant Contact

If you want to keep your email marketing simple and easy, Constant Contact is the way to go. They offer a free trial for 60 days in the US and 30 days elsewhere. After the free trial, prices start from $10 a month for up to 500 email subscribers.

Why is Constant Contact best to keep email marketing simple? For several reasons. Foremost, their user interface is the easiest in the industry. Even if you are a total newbie to email marketing software, it is very intuitive. They offer 400+ pre-made templates, some especially designed for restaurants. Moreover, the Canva integration makes it simple to personalize any of the templates.

Furthermore, the software offers over 300 integrations, which makes it effortless to fit with your existing workflow. For example, you can integrate your social media accounts to stay in touch with customers through different channels.

Automation is limited to three options only, but for small restaurants that like to keep things simple, this might be enough.

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6. Sendinblue - Best for restaurants with online orders

  • Price: Free plan and from $25 a month if you want to send more than 300 emails per day.
  • Usability: Clean and straightforward user experience.
  • Best features: Segmentation, no contact limit, personalization, transactional emails, chat function on your website, SMS marketing.
  • Cons: Landing page builder only available in the premium plan
  • More info: Visit Sendinblue

Sendinblue offers a clean and straightforward user interface with an incredible free plan. The only limit it has is that you can send a maximum of 300 emails a day. Still, you can add an unlimited amount of customers to your email list. So, if you use the extended segmentation options well, you can stay in the free plan for a long time.

Another remarkable fact about the free plan is that there is no downgrade in features. You receive everything the paid plans offer, except a landing page builder. So, Sendinblue truly offers a free plan that allows you to try out the software.

Besides email marketing, you can also go ahead with SMS marketing via Sendinblue. On top of that, you can add a chat function to your website to create a great user experience for your customers to get in touch with you.

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Wrapping it up

There are many companies that provide email automation software. In this guide, we have collected the top 6 best email marketing software for restaurants. Though, don’t let this hold you back of doing more research on other providers too.

Choosing the best email marketing software for your restaurant is an important job. Think ahead, keep scalability in mind, and don’t let a monthly fee withhold you from getting the extra features and options that can improve things even more. In the end, all that matters is that you save time, grow your list and keep your subscribers engaged, because that is how you generate sales.

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