It’s easy to get wrapped up in the world of targeting customers. But what about building relationships with other businesses? You might wish to connect with other businesses for many reasons, like providing wholesale services. And that’s where a B2B email marketing agency comes in.
B2B is like the gold standard of email campaigns. It goes beyond building connections with customers and acts as a method of industry networking. It could help you join forces with local providers or supply nearby businesses.
For instance, a bakery might provide bread for local restaurants and cafes.
No matter your business model, you can benefit from B2B communications. In this guide, we’ll show you how to revolutionize your business by targeting other companies with email marketing.
It’s exciting stuff; in as little as five minutes, you’ll be a total pro! Let’s get started
What Is a B2B Email Marketing Agency?
A B2B email marketing agency is a company that organizes your communication with other businesses for you. It’s a significant investment if you’ve already got your hands full with customer-targeting email marketing efforts.
For a set fee, B2B email marketing companies focus on your business growth by organizing networking through email campaigns.
This agency approach is fantastic for those with enough surplus marketing budget to outsource a specialist task.
However, it’s essential to equally emphasize that it’s possible to carry out this messaging without B2B email marketing agencies. If you’re a whizz with subject lines and have email templates handy, there’s no reason you can’t go it alone.
In this case, you only need email marketing software and a self-curated breakdown of your business goals.
We’ll cover how to write a B2B email later, but this guide will mainly focus on outsourcing effectively.
If you want to go it alone, it’s worth looking at entry-level email marketing for small businesses.
But generally speaking, one of the best email marketing practices is to save time and invest in an expert approach. This usually means investing in an agency to support B2B email marketing campaigns.
3 Benefits of Using a B2B Cold Email Marketing Agency
Before you jump into any new strategy, it’s worth knowing what the benefits are. This way, you can weigh up whether it’s right for you. So, what are the pros of using a B2B cold email marketing agency?
There are so many reasons to outsource B2B email marketing services. Here are just the top three.
1. Time Saving
The big plus is that it saves you time. As a business owner, your time is valuable, and outsourcing means you aren’t losing it. Just like how you might invest in software for blast marketing, B2B agencies streamline your business-to-business approach.
2. It Lets You Concentrate on Customer Marketing
Being personable and hands-on with customer marketing is much more important. With B2B connections, it’s a lot about strategic partnership building.
This means you could make a list of shared qualities potential partners would have and how you’d like to connect. Then you can allow the agency to cold email for you — allowing you to step in to personally seal the deal.
With customer marketing, the developments are much more fluid, and communication is more varied. Rather than inviting partnerships, you’re constantly driving different areas of engagement, so it pays to remain in the loop.
3. Expert Help
Ultimately, email marketing experts are more likely to secure high conversion rates and great results.
A huge benefit of outsourcing is that you get success from it. Why not save your time and see success the easy way? It’s a savvy way to reach target audiences with minimal effort necessary.
3 Steps: How To Write a B2B Email
Writing a B2B email is similar but not identical to tackling a customer targeting campaign. This shouldn’t be surprising; you should tailor your content to match the recipient and your desired outcome.
For customers, this might be driving a purchase, while for businesses, it might be inspiring a partnership.
Let’s make things simple, though. These are three steps to writing the perfect B2B email.
1. Do Your Research
Brainstorm how you’ll partner with other businesses based on your company model. If you’re a bakery, will you sell goods to other hospitality businesses? If you’re a clothes store, will you rent clothes to the entertainment industry?
Or, as a restaurant, maybe you’d like to pair with wine experts to organize tasting evenings for event marketing?
Then, decide what sort of businesses you’d like to pair with and your non-negotiable qualities. For example, you might exclusively want natural wines or green hospitality businesses. It’s important to ensure your brands align with your brand consistency.
2. Decide on an Agency
If you want to use an agency, speak now or forever hold your peace. They’ll help with all the legwork, like audience segments, drafting email templates, and doing the contacting. Talk about spoiled!
Browse through the different agencies and see which one best aligns with your business.
3. Act on Responses
The agency might be doing the legwork, but that doesn’t mean you will bow out permanently. You’ll need to be on hand to act on any responses. Think of it as the agency bringing the leads directly to your doorstep or inbox — more likely.
With all the cold emailing done, it’s time for you to seal the deal.
What Is a Cold Email Lead Gen Agency?
A cold email lead gen agency is almost identical to a B2B marketing agency. The primary difference is that lead generation focuses on prospects as a whole.
For instance, sending personalized emails and follow-ups to businesses of interest. You can still use cold lead generation in B2B marketing, but it’s a slightly different service.
B2B email marketing agencies might offer lead generation as an included feature anyway. So it’s likely worth starting to research those options first.
How To Find a Good Agency
When looking for an agency, it’s easy to get caught up in the anxiety of decision paralysis. Outsourcing your marketing requires a lot of trust. This isn’t just about your time and money but your business’ branding, reputation, and future success. It’s safe to say there’s a lot at stake.
Because of this, we suggest spending as much time as possible reviewing potential agencies. Don’t be afraid to ask for trial periods, either, rather than jumping straight in with lengthy contracts.
Still, what’s the best way to narrow down such a large pool of potential? Fear not; there are some simple green flags to spot when picking a good agency. Here are three things to consider:
- Reviews are like the Holy Grail. Yes, they are the be-all and end-all, so read through testimonials and past customer reviews.
- Look for flexible payments and contracts. Avoiding tying yourself in is vital, as you don’t want to accidentally tie yourself to a sinking ship.
- Ideally, find proven industry expertise in your niche. While not a necessity, this can guarantee a more specialist approach.
FAQ
Don’t disappear just yet! We have some critical advice on passively investing in your customer-targeting emails while you concentrate on B2B connections. Don’t let one slide while you focus on the other; more on that in just a second.
For now, though, let’s consolidate what you’ve learned so far. Knowledge is the best way to achieve your email marketing goals.
What services do B2B email marketing agencies typically offer?
B2B email marketing agencies typically draft, write, and send emails for you. This saves time, as it takes all the legwork out for you. Sometimes, agencies also offer to find contacts and suitable businesses for you to target. However, this might be something you wish to take a more active role in.
Should I use a B2B email marketing agency?
You might find that investing in a B2B email marketing service is worthwhile if you’ve got a surplus marketing budget. It’s a helpful way to save time for medium to large businesses. As business owners, we all know how useful time is; it potentially cuts staffing costs, too.
Above all, using a marketing agency means you get expert guidance on your B2B campaign. If you’ve yet to see results, it might be time to take the plunge.
What is a B2B email?
A B2B email is a message that sends marketing content from one business to another business. It’s popular in business models that sell products to other companies, like bakeries and restaurants.
Like any other content, you can write and send B2B emails independently, usually utilizing email marketing software. Alternatively, you can outsource to a specialist agency.
Beambox: While You’re Growing Your B2B Marketing…
While you’re growing your B2B connections through email marketing, don’t let your customer targeting slack. One way to passively keep up your customer subscription list is through WiFi.
Captive portal software connects directly to your network, and you enable it in your router settings.
This smart system acts as a block, redirecting people who click to join your network to a webpage form. The form requests the details of your choice; in this case, you can collect email addresses. When guests comply, they proceed and get full internet access.
It’s the perfect way to monetize a system that guests already expect. 70% of guests expect WiFi at restaurants and 98% at hotels, so you may as well jump on the bandwagon!
You can top up your customer emailing list by setting up a passive collection of contacts. It’s minimal effort and maximum reward.
Here at Beambox, we can help. We offer an all-in-one WiFi marketing platform with a purpose-built captive portal ready for you to customize. Don’t just rely on your B2B email marketing agency alone.
Start your Beambox free trial today and build your customer contacts!
