CRM Email Marketing: Learn Everything You Need To Know

Marketing 20 minute read 15th August 2023

Almost all businesses nowadays are implementing CRM Email Marketing technology in their companies. The main aim is to improve personalized relationships with their customers and optimize their workflow. According to statistics, a personalized email has a 46% engagement rate compared to a mass email blast. Email marketing for small business has seen steady growth. Statistics have revealed that by 2025, there will be approximately 4.6 billion users.

You may have heard the term mass email marketing, and you must be thinking it is the same thing. However, there is a significant difference between mass email marketing and email marketing CRM. This article will provide an overview of email marketing for beginners.

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What Is CRM?

CRM stands for Customer relationship management. It is a collection of rapidly growing technologies capable of managing all your company’s relationships with existing and prospective customers. The aim of CRM is to improve customer service and manage customer interactions with the company in a progressive manner. CRM ensures every step taken while interacting with consumers goes smoothly and efficiently, so your business grows faster.

In short, all your customer relationships are in one place and accessible to almost anyone in the company.

Customer relationship email marketing tools perform the following functions:

  1. It moves your potential customers through your sales pipeline.
  2. It sends automated alerts through emails or scheduled calls.
  3. You can send promotional emails to all your customers at once.
  4. Shows where the customer’s interest is in the sales funnel.
  5. Which products they most often buy.
  6. How often a customer contacts the company.
  7. Stores all customer data in a single location that is easily accessible.
  8. It gives immediate access to all the vital information about the customer.

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What Is CRM in Email Marketing?

CRM in email marketing consists of a combination of marketing strategies and email marketing tools. It helps to manage and analyze customers’ interactions through all business transactional emails. You must keep your customers engaged with and loyal to your program. It also enables you to see which customers opened your mail and clicked on your links. With CRM email marketing tools, you can retrieve a customer’s information from a database of thousands of customers within seconds.

There are two types of email marketing CRM:

On-demand CRM It is software that runs on the cloud infrastructure of the software vendor. This is a good choice for businesses to streamline processes across the organization.

On-premises CRM This CRM is not an online service but software. The way to run this software is by locally installing it on your server. This is popular with small businesses and does not involve implementing CRM on a large scale on your premises.

Now that you have understood what is CRM in email marketing let’s talk a little bit about email marketing.

Email marketing is the most effective and efficient method to get in touch with your customers. It is the best form of market communication and has become the most popular marketing strategy. Every day, people all over the world send and receive about 347.3 billion email messages. However, for email marketing to be effective, it is vital to personalize the relationship with customers and optimize their workflow. Combining CRM with email marketing is the best way to send the right content to the right customer.

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Benefits of Using a CRM With Email Marketing

The main question that marketers often ask is, “What problem does a CRM solve?” CRM is a customer relationship management system. However, many people don’t know what role it plays in email marketing. CRM for email marketing has numerous benefits, especially if you want to do marketing for hospitality businesses.

CRM With Email Marketing Benefit #1: Personalized Communication

Sales and marketing professionals can maximize friendly relationships with customers with the help of CRM. They can make themselves invaluable by offering advice, assistance, and support. This maximizes personal communication. A personalized email is a much better form of email marketing than sending out an email blast. The benchmark email open rate is approximately 22%.

CRM With Email Marketing Benefit #2: Improved Data Organization

CRM software allows you to organize your customers’ data in a single location. This collection helps streamline various processes at the same time. The business owner, sales team, and marketing team will have access to this central storage hub. From there, every department can fetch the required data. The email marketing CRM can store the following customer data:

  1. Customer contact information
  2. Phone call records between the customer and the organization
  3. Sales activity
  4. Additional customer notes, such as requests
  5. Customer behavior and patterns
  6. Customer segmentation based on gender, age, location, etc.
  7. Transactional Emails
  8. Tracks all customer interactions and sees what marketing strategies work.

This comprehensive storage of customer data allows for personalized and targeted marketing campaigns.

CRM With Email Marketing Benefit #3: Internal Transparency

With the help of CRM, all your teams throughout your organization can access the customer information. They can use the information relevant to them and optimize their activities.

CRM With Email Marketing Benefit #4: Increased Productivity

Marketing campaigns can perform all associated tasks on a single system, thus saving significant time and increasing productivity overall. With all customer data in one place, email marketing tools can perform the following tasks:

  1. Track issues related to customer service or product complaints.
  2. Locate potential clients and forward specific emails instead of sending bulk emails to uninterested customers. This helps avoid breaking relationships.
  3. CRM with email marketing makes it possible to manage multiple marketing campaigns.
  4. An email marketing platform helps sales and marketing teams access data much faster.

With all of these productivity benefits, CRM with email marketing is suitable for startups, businesses, and multinational corporations.

CRM With Email Marketing Benefit #5: Cross-selling Opportunity

With customer information and purchases history, it is easy to cross-sell annual maintenance contracts for mechanical products. This strategy helps you retain your customers.

CRM With Email Marketing Benefit #6: Cutting Costs on Advertising

You will not need to spend money on expensive advertising campaigns if you have an extensive list of customers. According to 88% of marketers, email is one of the top communication channels. Email marketing tools are expensive, but they will save money in the long run. This approach to marketing through email is beneficial for restaurants.

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Customer Relationship Strategy With Email Marketing

A CRM with an email marketing strategy is very important for advertising your products and services to your customers. It makes it easier for your team to deal with the various activities happening during your marketing campaigns. Your email marketing CRM strategy must ensure that all customer activities with the company are on your email marketing platform. Acquiring a customer’s history is a must for any team member when interacting with loyal customers.

Email marketing tools supply your team with all the data that helps them make better and faster decisions. This valuable data teaches marketers how to improve company interactions with customers. The welcome email you send to new customers will pave the way for a good relationship with them. Create a mailing list of all your potential customers and, from time to time, inform them of different sales and promotions.

A good way to keep customers is to reward their loyalty. The object of a loyalty program is to retain existing customers. Customers like it when they are given importance and tend to stick with the business.

A customer relationship management loyalty program strategy is a combination of email marketing CRM strategies, commercial incentives, communication, event planning, etc. CRM email marketing can convert potential customers into loyal customers by sending them a flow of emails. These emails may offer discounts or free shipping. The customer relationship program is also known as campaign management CRM or collaborative CRM.

Does Email Marketing Software Have CRM?

Yes, numerous email marketing platforms come equipped with different CRM features. You need to find the best software that will align perfectly with your business marketing strategies. Therefore, before making a purchase, it is important to ask yourself: Does email marketing software have CRM? This is a common question business owners and marketers ask because CRM without email marketing will be challenging to manage campaigns.

Customer relationship management software integrates well with email marketing software. By using both of these tools together, you can improve your customer relationships in all aspects of your business. CRM can help you manage information about your customers across multiple channels and deliver relevant content to them through email.

Depending on the email marketing platform you purchase, there are some basic CRM features, such as:

Email Marketing CRM: Automated Emails

Automated email is an excellent way to build a relationship with each subscriber. You can use CRM to identify potential customers. Once done, use your email marketing software to create a campaign to target these customers. You can set up automated emails to fire at predetermined intervals or in response to specific events.

These events could be anything, such as when a customer makes a purchase or abandons their shopping cart. This allows you to send personalized and timely messages to your customers, increasing engagement and driving conversions.

Email Marketing CRM: Email Marketing KPIs

Nowadays, many CRMs include key performance indicators. These indicators allow you to determine who read your mail and who did not. With this information, you can revise your strategies accordingly to get customers to open and interact with your email marketing.

Email Marketing CRM: Contact Management

You can save all the customer data and edit any changes as needed. CRM software will work with email marketing by:

  • Providing detailed information about the customer
  • Syncing customer information with different systems
  • Tracking the customer’s history with your business
  • Identifying a potential customer within the sales funnel

Email Marketing CRM: Segmentation

You can segment your customer base based on various criteria, such as demographics, purchase history, and engagement level. This allows you to tailor your marketing campaigns and messages to specific groups, increasing the likelihood of success.

Email marketing is a tedious job. By combining your customer relationship management program with it can make the job far easier.

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The Best CRM for Email Marketing

On the whole, CRM with email marketing enhances your sales and marketing campaigns. Some of the best marketing tools have built-in CRMs. Let’s take a look at some of the best CRM for email marketing.

HubSpot CRM

HubSpot is a full-fledged CRM. It comes with powerful features such as email marketing automation, contact website activity, email forms, and landing pages. Depending on the plan, it can store up to a million contacts and send 2,000 emails per month. It is easy to use despite being feature-rich.

Active Campaign

Active Campaign offers email marketing and CRM features in separate plans, so you need to access both features. However, this is only in the marketing plan. There are four plans to choose from, some of which offer CRM with email marketing. This platform offers a wide variety of features for building sophisticated marketing automation.


EngageBay software offers strong email marketing capabilities in a user-friendly way. With it, you can track deals and send 1,000 emails per month, among other features. You can save precise segments of contacts using a wide range of features. Go with the All-in-One plan. It will have everything you need, and if you feel reluctant, go with the free option.

Freshsales Suite

Freshsales Suites come with everything you need to win customers over. Apart from the basic email marketing CRM features, this email marketing platform has its own AI. Freddy AI can automate tasks, provide recommendations, and analyze customer data for marketing decisions.

Best CRM Email Marketing Solution: Beambox

Beambox is an all-in-one marketing platform that is popular in the restaurant industry. The restaurant and hospitality industries have had excellent success with this fantastic email marketing CRM tool. Along with eateries, email marketing for hotels is also widely used to attract customers and increase sales. Apart from handling the basic CRM email marketing duties, it also works on getting valuable customer data using guest WiFi. Start your Beambox free trial today and grow your business.

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