It’s common for marketers to debate over email as one of the best forms of business communication and promotion. Email marketing statistics prove their point.
After all, the numbers consistently tell a compelling story of its effectiveness and value. However, you must look deeper into these numbers to understand the whole picture. That’s when you can apply the findings to your campaigns and reap similar benefits.
If that’s what you’re looking to do, this is the perfect article to start. So, let’s look at the key email statistics in eight different categories.
30+ Email Marketing Statistics You Need To Know
Creating an email marketing strategy for your business isn’t a one-day task. You need to do a lot of research before writing that first email. Email marketing statistics are a part of this extensive research. These numbers help you understand audience preferences, engagement patterns, and industry benchmarks.
You can find what resonates with your audience and how to best engage with them. As a result, you can create campaigns that bring you the most sales and increase your revenue.
However, statistics don’t remain the same. You need to keep an eye on them each year to have the latest information. That’s when you’ll be able to find areas of improvement in your campaigns.
Moreover, trying to match your numbers with the industry benchmarks will make sure you remain competitive and never miss out. So, let’s discuss the key statistics in eight categories to give you a holistic view of email marketing. These are helpful whether you’re in the coffee shop industry, own a restaurant, run a store, or anything in between.
1. Email Marketing Usage Statistics
Since you’re here, you’re probably curious about the effectiveness of email marketing. However, the best way to get complete information is to start with the usage statistics. Understanding how widely people use it gives you a clearer picture of its relevance and potential for your business. So, here’s what you need to know.
When it comes to usage, the United States takes the winning position as the country with the most email senders. Germany and India come right after, with Australia being the last one among the top ten countries.
Moreover, 88% of people check their email inbox every single day. Therefore, it would be a mistake not to use small business email marketing to your advantage.
However, knowing which devices your customers use to view emails is essential. This information helps you optimize your emails for the appropriate devices. So, know that 41% of people open emails on their mobile devices.
2. Statistics About AI and Automation in Email Marketing
Marketers often use automation and artificial intelligence (AI) to make their email marketing campaigns more effective and reduce repetitive tasks. If you’re planning on doing the same, you must have an idea of automation statistics as well. So, here are five important ones.
- According to a survey, 47% of email marketers reported using AI in their email marketing campaigns.
- The leading applications of AI in email marketing campaigns include content personalization (50%), retargeting (47%), and subject line optimization (47%).
- 81% of businesses use email automation to save time (30%), generate leads (22%), retain customers (11%), and boost revenue (17%).
- 82% of marketers use automation for triggered emails, achieving eight times more opens and higher earnings than bulk emails.
- The top automation tactics are mapping the customer experience (53%) and using personalized messages (51%).
3. Email Personalization Statistics
Earlier, you learned about email effectiveness and ROI statistics. If those numbers got you excited to try email marketing for yourself, you’ve got another thing coming. That’s because those numbers aren’t possible without sending personalized content.
The fact that you can generate six times more sales with personalized emails proves this. Plus, such emails make 80% of customers more likely to purchase from you. In fact, general emails frustrate 76% of receivers. They want you to make them feel like you’ve written the message specifically for them.
Furthermore, 60% of marketers say segmentation brings them better open rates.
4. Statistics for Email Body, Sign-Offs, and Subject Lines
The email body, subject lines, and sign-offs are the most critical elements for converting a subscriber. However, it isn’t easy to get these things right. You must know the numbers for these areas of an email to make data-driven decisions. So, here’s what you should know.
Firstly, 19% of subscribers respond to 200-250 word messages, 17% with under 50 words, and 13% with 100-150 words.
Secondly, emails with “fw:” in the subject line have a 17% lower open rate. Additionally, 47% of people open emails based on the subject line, and 69% report spam based on it.
However, an average marketing email has 434 words and takes approximately 3.3 minutes to read. So, you must make the content short and compelling instead of stressing too much on the subject line. As for sign-offs, remember that only 3% dislike “Thanks” as a sign-off, while 21% dislike “Peace.”
5. Email Marketing Effectiveness Statistics
A lot goes into the effectiveness of an email marketing campaign. Email users must open the messages first. But how many people actually open them? Well, the average open rate for emails is 21.33%, with the numbers varying across industries.
On the other hand, the click-through rate (CTR) averages around 2.5%, while conversion rates come between 2% and 5%.
Moreover, 52% of customers made purchases directly via email in 2023. In the same year, email outperformed SMS marketing and banner ads by 108%.
On that note, you’re probably wondering how it performs compared to social media. As it turns out, it outperformed social media posts by 13% and ads by 11%! These email marketing metrics and numbers clearly show the effectiveness of email marketing.
6. Email Marketing ROI Statistics
Effectiveness and return on investment (ROI) are closely related. However, they each deserve a separate section since they’re so extensive. So, let’s look at this list of email marketing statistics for ROI.
- 30% of global marketers say email marketing has the highest ROI among all digital marketing channels.
- According to Litmus, every $1 that you spend on email marketing brings you a return of $36 to $40.
- Testing your emails can boost your overall ROI.
- 44% of marketers say they struggle when calculating email marketing ROI.
- An analysis found that US merchants earned $6.86 per subscribed account on average each year.
7. B2B Email Marketing Statistics
Up till now, the statistics you learned were somewhat general. Now, it’s time to narrow things down and discuss email marketing statistics according to business type.
Starting with B2B businesses, a study revealed that 73% of them include email newsletters in their content marketing strategy. In the same study, 71% deemed email engagement as the most important performance metric.
Moreover, 50% of US B2B marketers say email is the most impactful, surpassing social media (50%) and content marketing (26%).
However, B2B emails experience a 15.14% open rate, which is slightly lower than the 19.7% for B2C emails.
8. Statistics for B2C Email Marketing
The importance of email marketing for B2B businesses isn’t exactly a secret, and the above statistics back it. But did you know that it also helps B2C businesses turn casual visitors into loyal customers, increasing their sales?
In fact, it’s the key tool for retaining customers for 80% of small and midsize businesses. After all, email marketing makes 34% of customers more likely to buy from your business.
Additionally, 59% of customers say marketing emails impact their buying decisions. Out of this percentage, more than 50% purchase via email at least once a month.
Here, abandoned cart emails are of the utmost importance. They have an open rate of 53.57%, bringing $3.46 in revenue per email.
Keep an Eye on the Industry To Create a Better Email Strategy
Since you’ve reached the end of this discussion, you now know the key email marketing statistics to guide your efforts. However, your work doesn’t end here. Each year, every digital marketing channel sees some new trends and numbers.
Therefore, it’s up to you to keep yourself updated. As a result, you’ll always have the information to remain competitive. Do you want some extra help with investing in email marketing for beginners? At Beambox, we’d love to help you with:
- Marketing your business
- Automating marketing campaigns
- Gathering customer data in a compliant way
Start your Beambox trial today!
Frequently Asked Questions About Email Marketing Statistics
Let’s end this discussion by answering some frequently asked questions about email marketing statistics.
Contact and lead statistics in email marketing include metrics like email list growth rate, unsubscribe rate, and customer engagement levels.
They provide insights into audience retention and help you optimize strategies for building and maintaining a healthy list. However, to measure true success, you must combine these with overall sales impact.
What are good email marketing statistics?
Good beginner email marketing statistics include averages for open rates, conversion rates, CTRs, and other metrics. These numbers provide a benchmark to compare your numbers and improve your strategies.
Moreover, email usage, personalization, automation, and industry-specific numbers are good statistics.
Why should you learn about statistics for email marketing?
You should learn about statistics for email marketing because they help you understand your audience’s preferences and behaviors.
This insight allows you to craft better campaigns, boost sales, and stay competitive by keeping up with industry benchmarks. However, these numbers change often, so keep tracking them regularly.
