Nobody likes to read distorted or cluttered emails, no matter how good the content is. Your emails are only as good as they look, which is where an email preview tool comes in.
After all, knowing how your email will show up in front of your recipients can give you a valuable edge. You can make the appropriate changes to make sure people open your message and take action.
Remember, your email design says a lot about your business. People judge your offerings based on how you market them, including your emails.
This is the perfect place to learn about the tools that help shape your email’s appearance. So, let’s learn what email preview tools are, along with the best options and features.
An email preview tool shows how your email will look on different devices and email apps before you send it. Everyone uses different email clients to view their messages. While the most popular app is Gmail, you can’t rely on popularity alone.
Your emails might appear differently on different email clients. Optimizing your emails just for Gmail means risking ignorance from other users.
However, most email preview tools let you check your email’s appearance on multiple clients. As a result, you can optimize them to ensure they appear engaging and readable everywhere.
The more attractive your email is, the more results it will bring. This doesn’t mean you need to add many colors and patterns. It’s about adding images and text in a way that agrees with the email client’s display requirements. This will ensure the email app doesn’t cut off or misalign anything while maintaining consistency across the board.
These things affect your marketing campaign’s effectiveness in more than one way. Cluttered, distorted, and misaligned emails also appear unprofessional, which might ruin your business’s reputation. People might even dismiss your marketing as lazy.
On the other hand, preview tools bring you the insights you need to increase engagement and avoid damaging your image.
Choosing an email previewer is almost like creating a marketing strategy. Both tasks require ample time, effort, and research. Plus, the process for both starts with understanding your business needs.
Each email client preview tool caters to different needs. The basics might be the same. However, you’ll always find a subtle difference that makes one tool more suitable for your business than others. Once you know your needs, you can choose a tool with the right features.
Even then, some features will remain consistent. These are the things you absolutely need in all email previewers, no matter how big or small your needs are.
For example, your chosen tool must be able to preview emails on multiple email apps as well as devices. It must also be able to integrate with a wide selection of your existing tools. After all, it’s no use previewing emails if you can’t optimize them.
Moreover, checking broken links, attachments, and loading speed is absolutely necessary to keep things professional. Apart from that, you’ll need an HTML code checker since plain text emails can’t include images and other interactive elements. Without them, your emails would be plain and boring!
It would also be nice if the tool initiates all these checks automatically. This way, you won’t have to worry about extra steps in your strategy while also making the most of it. Other features include email accessibility checks and email analytics.
Now that you know what email preview tools are, you must feel ready to choose one for your business. However, there are plenty of options in the market. Choosing a tool is already a long process. Sifting through all the available options will only make your work harder.
That’s why we’ve shortlisted three of the best email preview tools that cater to different business needs. So, go through their features and weigh their pros and cons to make an informed decision.
1. Campaign Monitor Checks Emails for All Major Clients
Campaign Monitor needs no introduction when it comes to small business email marketing. Working for all the popular email clients, it shows you how your email will look at one glance. Along with that, you can preview your email’s appearance on all devices using this email testing tool.
Some people have image-blocking apps installed on their devices. As a result, your email appearance changes on these devices. A standout feature of Campaign Monitor is its ability to show you emails without images. This way, you can optimize your messages for everyone, regardless of the apps installed.
2. MailNinja Email Previewer Is Free, Simple, and Effective
Contrary to popular belief, marketing doesn’t have to be expensive. When it comes to email marketing, you can easily find free tools with features that match your needs.
Free email preview tools normally look cluttered without giving much thought to ease of use. However, MailNinja Email Previewer is a free email preview tool that is also easy to use.
With this tool, you can check your HTML code and alt texts and even test multiple campaigns.
Another feature that adds to its ease of use is the ability to check emails by simply pasting HTML codes. Lastly, it predicts multiple campaign analytics like conversion rates, open rates, etc.
3. Use Litmus for a Variety of Options
You’ll rarely find an email marketing tool that works for a variety of businesses. However, Litmus has something for everyone. It offers an email preview tool free as well as paid.
While the free option is quite limited, it’s enough for people who want simple previewing along with their existing tools.
On the other hand, the paid version of Litmus is an industry leader with quite a few advanced features. It’s not even that hard to start using it. You also get a free trial to check the tool before making an investment.
No matter which email service provider your subscribers are using, Litmus will work for all. It even has toggle features to check images, subject lines, and gridlines.
Moreover, you can make sure no email lands in the spam folder by passing your emails through spam filters. As a result, you’ll be able to optimize your email’s design as well as deliverability.
Preview Your Emails To Optimize Engagement and Deliverability
When email testing, many think of A/B testing multiple versions of a campaign. However, the reality is much more extensive than that. Simply knowing what to write in your email content isn’t enough. You need to know how to write it. That’s what an email preview tool allows you to do. Choose one that fits your needs to optimize engagement and deliverability.
Luckily, Beambox can help you with this by:
- Automating email marketing campaigns.
- Gathering data from customers in a compliant way.
- Getting reviews on autopilot with automated prompts.
- Growing your social media.
Start your trial today!
Let’s end this discussion with frequently asked questions to clarify any remaining doubts.
An email preview tool lets you check how your email appears on different devices and apps. It basically helps make sure your email looks good everywhere.
This helps you keep your emails clear, easy to read, and professional, increasing the chance they’ll make an impact.
Is there a way to preview emails?
Yes, you can preview emails using tools that show how your message will look across various devices and email clients.
These tools help ensure your emails are visually appealing and easy to read, increasing the likelihood of engaging your audience.
An email preview tool can significantly enhance your email campaigns. It shows how your emails will look on different devices and clients, helping you spot issues early on.
This ensures your emails are visually appealing and easy to read, leading to better audience engagement.
