Location Data Marketing Platform: A Guide for Beginners

Marketing 20 minute read 21st June 2023

A location data marketing platform is a powerful tool that allows businesses to target customers accurately by tracking their location. These data-driven marketing tools have become necessary for businesses in the marketing segment. Without such helpful tools and technologies, it is nearly impossible for businesses to compete and stay ahead of their competitors.

These platforms allow access to data for analysis in order to gain a comprehensive understanding of the customer. All of which would not be possible to obtain with traditional marketing methods because real-time tracking would not be possible.

In order to fully comprehend what a location data marketing platform is, it’s important to know location data. You should also understand its implementation in business marketing. Once this chunk of information is clear, understanding the purpose and benefits of data marketing platforms will be easy.

This article is not about location-based marketing. It will explain what location data is and the marketing platforms that can assist businesses in pulling in revenue-generating customers.

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What Is Location Data?

Location data refers to information gathered from electronic devices that reveals the geographical location of that device. This information may include the user’s current and past location. The word “location” does not refer to the exact spot the user is currently at, or the places visited. The collected information, when broken down, consists of the following:

  • Country
  • City
  • Postal code
  • State
  • Designated area
  • Previous visited locations
  • To estimate the proper real-time location

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What Is the Location Data Marketing Platform Used for in Marketing?

Location data is becoming increasingly important in marketing because it allows companies to target their advertising efforts on specific customers. By analyzing location data, businesses can gain insights into consumer behavior and preferences. This helps them make informed decisions and tailor their marketing strategies to better meet the needs of their target audience.

Businesses look towards a reliable location data marketing platform to strengthen their marketing efforts and drive growth. With the right approach and technology, companies can leverage this strategy to reach new audiences and strengthen existing customer relationships.

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Why Do Companies Collect Location Data?

Companies collect data because without it, they are operating blindly in the marketing world. They don’t know their customers preferences, without which, their marketing tactics fail to deliver a personalized advertisement experience. Here are some reasons why companies collect information:

  • Collecting relevant data can lead to increased engagement, higher conversion rates, and ultimately greater revenue for the business.
  • It helps people remember the places they have visited as soon as they receive a push notification.
  • It helps companies better understand their target consumer and tailor their marketing strategies accordingly.
  • By analyzing consumer behavior and preferences, businesses can create personalized user experience, leading to greater loyalty and brand advocacy.
  • Collecting data can help companies identify trends and patterns in the market, allowing them to stay ahead of the competition.
  • It shows relevant ads to potential customers.

The above factors indicate why businesses want to collect data and opt for a location data marketing platform. Unfortunately, there are some concerns from customers who don’t want their whereabouts recorded. For example, 64% of consumers would not shop at a business that stole or collected their data without their knowledge.

Consumers value their privacy. So it is important for companies to explain their data collection policies. A respect for privacy will lead to a positive customer experience and customer loyalty. The customer will trust and respect the company since it follows legal and ethical data protection and privacy requirements.

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What Is a Data Marketing Platform?

A data marketing platform is a tool that enables businesses to collect, analyze, and use location data for marketing purposes. These platforms typically use advanced algorithms and machine-learning techniques to process customer data.

The information fed to a data marketing platform is more than just the customer’s location. It includes other relevant customer data as well, such as their feedback, purchasing history and patterns, questions, surveys, etc.

All of this information returns a summary of a targeted set of potential customers. It allows businesses to create highly targeted advertising campaigns based on factors such as a user’s location, interests, and behavior.

This technology has revolutionized the way businesses approach marketing. By leveraging a location data marketing platform, companies can better understand customers and how to advertise to them.

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What Is a Location Data Marketing Platform?

Location data is customer information collected from various sources and applications. This data includes everything a marketing team would need to make informed decisions based on the customer’s real-time behavior.

A marketing platform is an intelligent AI tool designed to help marketers obtain all of this information. Using this marketers create a detailed report, view real-time information, and engage with customers using auto-responders or personalized messages.

To sum it up, a location data marketing platform is a powerful tool. It enables marketers to gain insights into customer behavior and preferences. This allows them to enhance their marketing strategies accordingly. They deliver targeted and personalized messages to actual customers who may be willing to make a purchase. This results in higher conversion rates and a better return on investment.

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The 6 Best Location Data Platforms for Marketers

There are plenty of location data platforms for marketers, each with features, advantages, and disadvantages. The best location data marketing platform offers a combination of accuracy, real-time data, valuable customers, and ease of use. It should also provide useful insights that assist in making targeted advertisements.

Additionally, when choosing a marketing data platform, it’s essential to consider your budget and business needs. Fortunately, some free marketing platforms exist, but free products usually come with certain limitations.

Here is a list of the best marketing data platforms for marketers:

Location Data Marketing Platform #1: Kalviyo

Kalviyo is a popular choice as it offers personalized marketing campaigns based on customer behavior. It has a built-in AI that makes informed decisions for marketers, suggesting smart campaign ideas. When developing this platform e-commerce websites.

It offers a free version if your contacts range from 0 and 250. Contact means the number of customers you want to send advertisements to. It is perfect for trying out this data marketing platform before subscribing to a large plan. The price increases depending on the number of contacts you select.

Features include:

  • AI intelligent marketing.
  • Predictive analysis.
  • Campaign content creation.
  • E-commerce website integration.
  • Monthly email.
  • Monthly SMS/MMS.
  • Mobile push notification.

Location Data Marketing Platform #2: Totango

Totango is another great data marketing platform that offers a range of features to help you reach your target audience. The community service is free for up to 100 customers. After that, you can choose from three payment plans, depending on your business needs.

Features include:

  • Easy target audience segmentation based on their behavior and preferences.
  • Create personalized campaigns.
  • Advanced analytics and reporting tools to help track the campaign performances and make data-driven decisions for future marketing efforts.
  • Easy-to-use dashboard.
  • Simple data management.
  • Integration with a variety of third-party tools.

Location Data Marketing Platform #3: Sekel Tech

Sekel Tech’s location data marketing platform is a powerful tool created for the retailer sector. The aim is to manage the brand’s online presence by enhancing its ranking in search results. It also manages orders, listings, and review management.

With this marketing tool businesses can reach potential customers and improve the brand’s image. There is no apparent mention of pricing, but Sekel Tech assures that its platform is reliable and also affordable. Before purchasing, you can request a demo.

Features include:

  • Easy-to-use analytics and reporting tools that provide valuable insights into the performance of your campaigns.
  • The data summary allows for data-driven decisions for future marketing efforts.
  • Integrates seamlessly with a variety of third-party applications.
  • Local SEO

Location Data Marketing Platform #4: Place IQ

Place IQ is a location data marketing platform that has been in the marketing analysis business for years. According to them, they have been in this field for ten years. With their cutting-edge marketing platform, they are now one of the leading experts in location data marketing. Features include:

  • The entire customer history means mobile location data, purchasing data, and auto telematic data.
  • Unique audience segmentation.
  • Builds brand awareness.
  • Access to high-quality location data.

Location Data Marketing Platform #5: Near

Near’s data intelligent platform can obtain customer data, both offline and online, to provide insight and make informed decisions. It grabs all of the customer data from various sources, such as mobile, wifi, emails, etc., and unifies it into a single origin.

Near caters to different businesses, such as retail, tourism, restaurants, etc., because the main goal is getting customer location data.

Features include:

  • Intelligent location analyses.
  • A complete customer database that includes footwork, previous location, customer patterns, etc.
  • Easy integration with third-party applications.
  • Interactive maps and charts make it easy to understand customer behavior.
  • Check the customer behavior report for your store.

Location Data Marketing Platform #6: Segment

One of the top companies offering a strong customer data platform for marketing is Segment. It is one of the top marketing platforms trusted by renowned companies.

Segment offers three types of data platforms:

  • Marketing: This is to get information about customers.
  • Product: This is for collecting data related to customer purchasing patterns.
  • Engineering: This is adequate for collecting and managing all analytics data.

It offers various pricing plans. Businesses can start with a free plan that supports 1,000 visitors.

Features include:

  • Offers three types of platforms based on your business needs.
  • Collects data from web and mobile applications.
  • It’s easy to set up event tracking.
  • Deliver personalized campaigns to real-time, targeted audiences.

Mobile Location Data Providers vs. Location Data Marketing Platforms

Marketers can only achieve success by staying ahead of their competitors if they are able to obtain accurate customer data. But the main question is: where does this information come from?

One way is through the use of location data marketing platforms. These tools collect and utilize data for various purposes. They operate similarly to mobile location data providers, but differ in their data capture services.

Here are the key differences between the two:

Data Collection

Mobile data providers collect location data from mobile app developers, GPS, WiFi tracking, and other location-based data services.

Data marketing platforms collect information from different sources. These sources include mobile location data, applications, social media, and other online and offline service providers.

Data Quality

Mobile data providers focus on providing quality data regarding customer location accuracy. They run the data through various sources and test cases to ensure the end result is as precise as possible.

Though the information collected by location data marketing platforms is reliable as well, these platforms don’t prioritize location accuracy. The platform’s main objective is to drill into the collected data to gain a deeper insight into customer behavior. Using this analysis, businesses are able to determine the next best marketing campaign.

Marketing and Advertising Capabilities

Location data marketing software and platforms provide the necessary tools and data reports to marketers to create targeted advertisements. All of the features that come with a marketing platform assist in marketing and advertising capabilities.

Mobile location data providers do not provide such features because their task is to collect the user’s location. Their primary goal is to gather and analyze data on consumer behavior, including where they go and what they do. With this information marketers can create more effective advertising campaigns.

Are you looking to supercharge your marketing efforts and reach your target audience with precision? For this, you need a cutting-edge location data marketing platform. Let Beambox help you obtain the necessary real-time data to boost your business’s marketing campaign. Learn more and start growing your business.

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