Targeted Email Marketing Services: Reach the Right Audience

Targeted email marketing services refer to automating your campaigns via email. You can either outsource the management or handle it with dedicated software.

So, how do you decide which to use for your email marketing needs?

The answer is quite simple: use companies if you’re new to email marketing and tools if you’re not. In any case, it is important to gather data, identify your target audience, and create effective content.

So, let’s explore the concept, benefits, examples, and how using email marketing services can help you.

What Is Targeted Email Marketing?

Targeted email marketing means sending personalized, relevant emails to specific audience segments rather than blasting the same message to everyone. Think about it – people see hundreds of marketing emails daily.

But they don’t read most of them. They only read the ones that look valuable or relevant to them. You can tailor your campaigns for audience segments using customer demographics, purchase history, or past interactions. These personalized emails can help you connect with your audience, increasing engagement and conversion rates.

For example, a clothing store can send personalized recommendations based on a customer’s previous purchases. Since that customer has already tried the brand, they’re more likely to act on those emails. They’ll happily engage, visit your website, and order directly.

You can even automate these targeted messages using small business email marketing tools. This means setting specific triggers based on customer actions or a predefined schedule. You can do this even using a company for your email marketing needs. They’ll set up the campaigns for you instead of you having to figure things out on your own.

5 Reasons Why You Should Prioritize Targeted Emails

Now that you know what targeted email marketing is, you might wonder why it’s so important. Why should you bother collecting and managing customer data and personalizing emails instead of sending general messages?

To answer this question, let’s explore five reasons why targeted email marketing always wins over general campaigns:

1. Increase customer engagement: When you send targeted and relevant emails, they speak to the customer’s interest. People are more likely to engage with an email if they find it interesting and valuable. For example, if you send them a reminder email, people will be more likely to attend appointments.
2. Promote personalization: There isn’t really space in general emails to add personalization. They talk to a large number of people and only convert a few. On the other hand, there’s no concept of targeted emails without personalization. Remember, making the content relevant to the reader will bring you the results you’re hoping for.
3. Get loyal customers: Targeted emails are a way to tell your customers you know them and care about them. Plus, they always keep your customers updated and in the loop, which speaks to their loyalty. As a result, they become repeat customers, even bringing their friends and family to purchase from you.
4. Better customer insights: Knowing your customers always works in your favor. It helps you improve your beginner email marketing efforts and enjoy even better results. Targeted emails allow you to learn about specific customer segments, bringing you more polished insights.
5. More conversions: Personalized messages make customers understand the actual value of your products and services. As a result, they readily make purchases, and you end up with more conversions.

How Targeted Email Marketing Services Help You Reach the Right Audience in 4 Steps

Choosing a targeted email marketing agency isn’t as simple as selecting a dish from the menu. You’re investing a lot of money; even the smallest mistake can cost you. The same applies if you’re going for tools instead of an agency.

However, here, you can try things out with the free plan or trial.

To avoid wasting your money, you should be aware of agencies’ processes to help their clients. This will serve as a benchmark to judge services before you hire them. So, here are the four steps targeted email marketing services use to help you reach the right audience.

1. Data Gathering

Sending targeted emails isn’t possible without collecting customer data first. You need to know their preferences and the type of messages that interest them. Here’s how a targeted email marketing service helps you with this.

It starts by understanding your business, competitors, and target audience. Instead of giving you generic advice, it works with you to figure out what will work for your specific needs.

Next, it gathers customer information through surveys, market research, online directories, and forums. It might also look into your website analytics to judge customers’ behavior and preferences.

2. Building Email Lists and Segmenting Them

You’ll probably have a business email list or a few contacts if you already have a customer base. But don’t worry if you don’t; a targeted email marketing service will help you build one.

After learning about potential customers, they use tools to help you build email lists. They might provide you with website pop-up forms, email subscription widgets, or landing pages to capture visitor attention. All you have to do is implement those on your brand touchpoints with an exciting and valuable incentive.

After that, these email marketing agencies help you determine the right segments and divide your list based on those. You can also use tools if you’re familiar with email marketing or have in-house resources.

3. Creating the Content With Personalization in Mind

During the previous steps, you were simply laying the groundwork. Or rather, your chosen service was doing so. Now, it has everything it needs to provide relevant content for your emails.

Remember, these companies usually have a team of writers, designers, editors, and even animators at their disposal. These people work together to create the content for each email marketing campaign. They use the information they gathered in the previous step to personalize the content.

However, new businesses might need more resources to hire these agencies. In this case, email marketing tools provide templates you can edit. You can also automate the emails to save time and make them more efficient.

4. Launching the Campaigns and Optimizing Them

A good agency understands that launching an email marketing strategy is more than just hitting the send button. You need to A/B test your campaigns before you make things permanent.

This means creating two or more versions for the same email campaign and sending them to different groups. The version that wins can become the actual campaign that you send to all remaining customers.

So, the next step for the agency is to test your campaigns. For this, they might experiment with subject lines, CTAs, content, design, and images.

Next, they measure your metrics like open rates, click-through rates (CTR,) conversion rates, etc. Then, they launch the campaign with the best results and optimize your strategy.

You can also do this if you’re going for tools instead of hiring an agency. These tools have analytics and reporting features to help you calculate various metrics. Some even go as far as giving you suggestions to improve your campaigns.

4 Targeted Email Marketing Services To Choose From

After exploring how targeted email marketing services can help your business, let’s give you some options to consider.

However, remember your specific needs or budget no matter how popular the option is. The service you choose should also follow email marketing best practices:

1. OuterBox: Forbes Advisor has praised this company, so it’s safe to say it’s a viable option. It started as a website design agency but has added more services, including targeted email marketing, to its offerings.
2. NinjaPromo: With some of the most popular brands as their clients, NinjaPromo is one of the industry leaders. Their experience can help you with everything from data collection and list segmentation to optimization.
3. Mailchimp: Everyone has heard of Mailchimp, even if they’re new to email marketing. This email marketing tool is an industry leader and provides you with the tools to send targeted emails.
4. Klaviyo: Mailchimp and Klaviyo are often synonymous. The agency’s next step is to test your campaigns. For this, they might experiment with subject lines, CTAs, content, design, and images. Next, they measure your metrics like open rates and click-through rates (CTR) in terms of popularity. With features like personalized product recommendations, built-in forms, and targeted automation, you have everything you need to start.

Prioritize Targeted Campaigns for Better Conversions

Using the information in this discussion, you can either choose targeted email marketing services or tools. Targeted email campaigns help you create relevant content that sparks your customers’ interest. As a result, they’re more likely to engage with your messages and bring more conversions.

If you need help with your email marketing, try Beambox. Beambox is a WiFi marketing platform that can help you succeed in your email marketing journey. It offers features that make it easy for businesses to collect contacts and run email campaigns with a few clicks.

Additionally, you can create custom captive portals to match your brands or grow your social media pages. Start your trial today!

Frequently Asked Questions About Targeted Email Marketing

Targeted email marketing is a vast topic. That’s why people usually have a lot of questions about it. So, let’s answer some frequently asked questions to remove any remaining doubts.

Can I automate targeted emails?

Yes, you can automate targeted emails using email marketing tools. These tools let you set triggers based on customer actions like purchasing, liking products, or asking questions.

On the other hand, you can also create a schedule where you decide beforehand which emails will go after which.

How do you write a targeted email?

You can write a targeted email by segmenting your audience based on demographics, interests, or previous interactions. Next, personalize the content to fit each group’s needs.

However, remember to add an interesting and actionable call to action (CTA). These steps will help you send timely, relevant emails to boost engagement.

What are the most popular services for targeted email marketing?

The most popular services for targeted email marketing are OuterBox, NinjaPromo, and Flowium.

Conversely, popular email marketing tools for the same purpose include Mailchimp, Kalviyo, and Constant Contact. These tools provide the resources to create targeted campaigns, such as list segmentation and personalized recommendations.