Given the popularity of Yelp, it is no surprise that business owners are looking for shortcuts on how to get Yelp reviews.
However, trying to trick Yelp or buying fake reviews can lead to opposite results than what is desired.
This article cuts to the chase and teaches you genuine strategies and tips to get good Yelp reviews and improve your popularity online.
Does it sound interesting?
Before starting diving into how to get Yelp reviews, here are three statistics that tell you why this review platform is important for your business.
Data confirms what could be intuitively imagined.
Yelp is an excellent way for businesses to get feedback from customers and grow their reputation online. Therefore, getting a 4-star or 5-star rating can entirely transform your business’ performance.
How to get Yelp reviews that respect Yelp’s policy
Yelp is an extremely popular website where people can write reviews about businesses and share their experiences.
In order to understand how to get Yelp reviews, it is important to look at Yelp’s policy to learn what are the rules of the game.
In fact, regardless of your tactics to get good Yelp reviews, none of your initiatives should break Yelp’s review guidelines.
The good news is that being compliant with Yelp is simpler than being compliant with the IRS. It can be summarized in two points:
- Do not ask for reviews. According to Yelp, you should never ask for a review. They should flow organically on their platform. Although it is hard to imagine how Yelp can enforce such a rule, you should not ask directly for reviews from your customer.
- Do not offer anything in exchange. A common technique to get more reviews is to offer something in exchange. Popular methods include discounts, vouchers, coupons, and so on. However, Yelp considers such a practice unfair and you might see your business profile on Yelp damaged.
Quoting Yelp’s guideline: “Yelp’s recommendation software is designed to highlight reviews from people who want to share their genuine experiences—without being asked or tempted.”
Pretty simple right?
With that said, let’s find out how to get Yelp reviews and grow your popularity online.
How to get Yelp reviews: The 3 factors that really matter
The first step to learning how to get Yelp reviews is to understand what affects your customer’s experience with your business.
After you understand what is affecting your customer’s experience, you can analyze any component and establish which areas need improvement.
Typically, there are 3 broad areas worth considering:
- Quality of Product
- Quality of Service
- Business Location
Let’s have a quick look at all of them
How to get positive reviews on Yelp? Start with the basic
This is as simple as making 2 + 2.
Your core product is a key component for your business to succeed and, thus, is what you have to consider to get positive reviews on Yelp. If you fail to produce a quality product, customers will not be satisfied and will be reluctant to share their experiences.
Therefore, in order to get Yelp reviews, be sure that your main product or service is in line with your customer’s expectations.
How to get more Yelp reviews? Consider the whole experience
When it comes to getting more Yelp reviews, quality of service is key.
Quality of service might include anything in your venue that affects your customer’s experience but is not your product. For example, if you own a restaurant, you want to be sure that the atmosphere is welcoming and in line with the expectations of your guests.
Regardless of your business, customers should feel like they’re your top priority from the moment they step in the door. If they’re not, you might get the opposite effect and they’ll take to Yelp to voice their displeasure.
Be sure to take care of everything; even the little details.
3. Location, Location, Location
One of the key factors for a business to succeed is its location. The surrounding area and how convenient it is to reach your venue will inevitably affect foot traffic and sales.
For example, if you own a Coffee shop, you are better off being located next to the subway exit than in some secluded corner. Unfortunately, you can’t really relocate your business easily. Nonetheless, you can make sure that it is easy to find your venue (start by taking care of your business page on Google Maps.)
The more traffic you get, the more likely you are to get good reviews on Yelp.
How to get Yelp Reviews: 5 basic tactics
The following is a list of tips that will help you get Yelp reviews. You don’t need to use them all. Pick the strategies that suit your business more.
Tactic #1 to get Yelp reviews: Make your customers aware
How can you get Yelp reviews without asking?
The answer is by making your customers aware of your presence on Yelp.
As we mentioned above, it is against Yelp’s policy to ask for reviews, therefore, the primary alternative is to make them well aware of your presence on the platform.
These are some actions you can easily implement to make your customers aware and get good Yelp reviews:
- Add a link to your website that brings users straight to your Yelp business page.
- Promote your Yelp business page on any social you own and in your email marketing initiatives.
- Use Yelp branding in-store as well as printed media (business cards, brochures, menus, flyers, etc.).
The actions above are the go-to way to get more reviews on Yelp. If you intend to use printed media, be sure to read Yelp’s guidelines for using logos and ratings.
Tactic #2 to get Yelp reviews: responding to existing reviews
Although it might seem time-consuming, responding to reviews is a fantastic way to strengthen your relationship with your existing customers and defend your business from fake reviews.
In turn, this will encourage users to take the time to write about your venue, and getting Yelp reviews will be a consequence.
What to do so?
Simply put, for every review you receive, you should be thanking people for their feedback and providing a response to the feedback they’re giving.
To simplify your life, get software that helps you manage all your reviews in one place, even if they have multiple sources (e.g. Google, Facebook, Tripadvisor, Yelp, and more.)
Tactic #3 to get Yelp reviews: Update your business page
If you want to get Yelp reviews, make sure to keep your page up to date and use all the tools provided by Yelp.
You should never forget that people use Yelp to gather information about your business, including reviews. Therefore, providing updated information on Yelp is the first step to providing a good experience with your business. Moreover, users who found your business through Yelp are much more likely to leave your business a review because they are already using that platform.
Additionally, you can leverage Yelp Check-in Offers, which are special offers made to users when they broadcast their presence at your venue.
This tactic is simple: To get more Yelp reviews you’ve got to talk to Yelp users.
Tactic #4 to get Yelp reviews: Show your best reviews
Another way for a business to get Yelp reviews is by showing the ones already existing.
These reviews will be your best testimonials. Additionally, they will prove to those who didn’t review your business yet that you place high consideration on your business reputation online. In turn, this will likely lead to more people taking the time to write a review on Yelp, especially if their experience was great (as it should be).
There are multiple ways to show off your best reviews.
For example, you can print the best ones and hang them somewhere visible in your venue. However, the best channel for doing so is social media.
Social media are the perfect platform to share your reviews because you can:
- Do it with a simple screenshot
- Reach thousands of people
- Immediately bringing users to your Yelp business page
Tactic #5 to get Yelp reviews: Use advertisements on Yelp
Yelp provides business owners with a variety of tools to promote their business and turn users into customers. Moreover, you can use paid advertisements to have your business page stand out and get yelp reviews. This is a great advantage as these advertisements directly hit Yelp’s users who are ready to make a spending decision.
However, you have to use these tools in accordance with their guidelines, thus you can’t ask for a review.
One of the best tools is the Yelp Call to Action, which is designed to drive an action directly from your Yelp business page (for example making an order or printing a coupon.)
These offers have the advantage to appear on users who are ready to make a spend. Pick wisely which action you want to promote.
Alternatively, you can use Yelp’s Deals and Certificates, which are different types of vouchers users can get and use to purchase goods/services at your business.
The main advantage of these tools is that they are native to Yelp’s platform and directly hit the Yelp user base.
When used properly they can simultaneously drive sales and reviews.
How to get Yelp to remove a review
In some cases, you might encounter reviews that you consider unfair or totally fabricated. Unfortunately, fake reviews are common nowadays therefore knowing how to get Yelp to remove a review can be useful.
If you want to get Yelp to remove a specific review, you need to be sure that it breaks Yelp’s guidelines. Therefore, you have to gather evidence that sustains your points. Then, you can report it to Yelp and wait for their evaluations.
However, sometimes you can’t find evidence, or Yelp dismisses your claims. Therefore, oftentimes your best strategy is to respond to negative reviews with politeness while making evident your points.
The worst thing that can happen with reviews is to leave them unanswered.
Even if a review is unfair, responding to it will make it clear that you care about your business and that you stand for it. In most cases, genuine users will appreciate your effort to protect your brand and business.
Additionally, if you get good Yelp reviews, bad reviews will just seem natural and make all your reviews more trustworthy.
Getting Yelp reviews is easy if you know how to do it
Yelp is one of the most popular reviews platforms out there, and you want to leverage your presence on it. Getting reviews on Yelp can help your business be discovered and, ultimately, thrive.
You can get the most out of Yelp reviews and other reviews platforms by using Beambox and managing all your reviews in one place.
But there’s more.
Within our existing client base of over 3,000 venues, Beambox WiFi marketing solutions are being used to grow social media pages, gather information about customers to offer customized services, and improve ratings on online ranking platforms (such as Yelps) through real-time customer reviews.
Do you want to learn more?
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