Coffee Shop Ads: Marketing Your Business Like a Pro

Marketing 14 minute read 4th July 2023

If you want a successful coffee shop, coffee shop ads are a necessary investment. And who wouldn’t? The coffee industry is ridiculously lucrative, thanks to the international community of coffee drinkers. Advertising your coffee shop is just waving a helpful flag to guide these coffee drinkers in the right direction. Investing in a solid coffee shop advertising material or marketing idea is essential in your journey to success.

All things considered, we can see how you ended up here. Understanding how your coffee shop marketing works through ads will be helpful. After all, there’s nothing more efficient than a person with a foolproof plan. This guide will cover everything you need to know - from ad examples to essential steps in the ad process. Let’s get your cafe advertised properly.

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What Is a Coffee Shop Advertisement?

Coffee shop ads might sound self-explanatory, but it helps to get a concrete definition. So what is a coffee shop advertisement exactly? Just any form of advertising - digital or physical - that markets a coffee shop. The phrase refers specifically to businesses operating in the coffee industry. And it is a form of marketing that aims to boost the customers and profit a coffee shop gets. In short, ads for coffee shops target new and old customers to draw in more business and increase profit margins.

These ads could be anything from a Facebook ad to a billboard on a busy main street. The phrase is an umbrella term, so exactly which direction these ads go is up to you. With digital ads, you could invest in social media marketing. Social media marketing for coffee shops could include posting reels and stories on Instagram and TikTok. Or it could involve a paid ad system like the Facebook ad package.

With physical ads, you could put them anywhere. You could pay for a billboard, design a custom car, or send out flyers. The benefit of physical ads is that they target people based on geographical location more, not just relying on algorithms.

Many people also use loyalty programs to build further engagement from an ad or single sign-up action. Ads are a great way to increase customer loyalty for your cafe or restaurant. You could place a QR code on a physical ad (like a billboard). Or attach a link to a digital ad to herd people towards loyalty programs. It is essential to consider what aspect of a good coffee shop ad pushes people towards further action. A good ad prompts further action - not just acting as a reminder that something exists.

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Ideas for Finding the Ultimate Coffee Shop Advertisement Example

Coffee shop ads are strange to try to visualize. You could create a billboard with a catchy slogan and eye-catching image. Or a digital ad that relies on reels - perhaps even a TikTok dancing video. Check out these top ideas if you want an ultimate coffee shop advertisement example.

Using a Billboard:

A billboard ad for a coffee shop would likely include a high-quality image of something related to the coffee industry. If you have a specific connection to your coffee bean producers, now is the time to highlight it. You could get high-quality images of your coffee farmers and their produce, encouraging transparent and more ethical consumerism. Besides an image, a billboard tends to have a slogan or catchy phrase.

Using Reels on TikTok for Coffee Shop Ads:

A TikTok reel is likely short and snappy, and very entertaining. TikTok reels usually revolve around dancing or viral themes. Story times are also massively popular with TikTok reels. Many people tell stories about specific customer encounters or backstage style details from their business.

Posting an Instagram Story:

An Instagram story helps keep your business fresh in customers’ minds. It should be short and not spammy (e.g., not multiple stories at once). Think of an Instagram story as a cute check-in. You want to leave a favorable taste in your story viewers’ mouths, encouraging them to engage with your business again.

Handing Out Flyers:

Finally, flyers are one of the best - and most traditional - ways to market your coffee shop. You could hand out flyers to different houses in the local area. Or you could sponsor a magazine company or paper to hand them out as part of their deal.

One primary concern with flyers is that they waste paper and materials. So target that by adding a loyalty card with stamp spaces on one side. This way, you start a loyalty program, and the recipient already feels like they’ve won something. There is a reason to go try out your cafe.

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Perfect Coffee Shop Ads: 5 Steps To Create the Best Coffee Shop Advertisement

Ready to create the best coffee shop advertisement? Creating coffee shop ads doesn’t have to be daunting. In fact, it can actually be a straightforward process. There are 5 main steps that you should take to get the best coffee shop advertising material possible.

1. Research Your Customer Base

Researching your customer base is absolutely vital if you are to effectively market your cafe. After all, imagine advertising for customer loyalty using Facebook when your current demographic only uses Tik Tok. Conduct some customer research - most effectively done through survey questions or reviews.

2. Brainstorm Coffee Shop Marketing Ideas

Next, you need to get brainstorming. Brainstorm all the possible coffee shop marketing ideas you can think of without worrying whether they’re good at this stage. Be as creative as possible and get as many ideas down as possible. Think quantity, not quality.

3. Establish A Budget

A budget is essential as you’ll factor in your budget when choosing which marketing ideas to take forward. How much money can you designate to marketing your coffee shop? Alternatively, if you don’t have any money to designate this, how much time do you have available to give?

4. Choose Your Best Coffee Shop Marketing Idea (Or Two)

With a budget in mind, choose one or two marketing ideas that you want to take forward. It could be helpful to get the opinion of trusted friends and staff at this point. Make sure that these ideas suit your brand image, demographic, goals, and budget.

5. Create A Plan Of Action

Finally, create a plan of action. You could use a calendar or draft a schedule - adding precisely what and where you’ll do things. This final step will ensure you enforce and succeed with your marketing ideas.

How Coffee Shop Ads Can Benefit Your Business

How coffee shop ads can benefit your business is a super straightforward question. When executed correctly, this is a hugely beneficial strategy and a guaranteed return on investment. Ads are a necessary part of marketing, acting as directions to guide people to your cafe. How do you expect them to come if they don’t have the directions? You are building awareness of your coffee shop and letting new customers know they’re welcome.

1. Ads build customer awareness

The first significant benefit of using ads for your business is building that awareness for new customers. A well-placed ad is like standing atop something tall and screaming, “Over here.” You are drawing new people towards your coffee shop that otherwise may have never known it was there. This form of cafe promotion is super simple but very effective. Without even going in for the hard sell, a well-placed ad gives new customers a nudge in the right direction. This is especially the case with independent coffee shops.

2. Ads boost profit

Secondly, coffee shop ads can boost your profit. With increased awareness of your business comes increased profit. You can advertise specific drinks, tactical deal combinations, and other new menu additions. And the more people want to spend at your cafe, the higher the profit turnover you’ll make.

3. Ads convey values and beliefs

Using ads to market your business also allows you to convey your business values and beliefs. If you are passionate about organic produce or humanitarian causes, ensure your ads reflect that. Your ads are a valuable message to the world. And whether you’re targeting new or old customers, it allows you to invent or reinvent your brand image. Using ads to reshape your brand image is a solid technique to make potential customers feel more positively towards you.

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Is Investing in Coffee Shop Ads Worthwhile?

Investing in coffee shop ads is 100% worthwhile. You can reinvent your brand image, attract new customers, and boost your profit. Ads can start at as little as $0 if you are willing to sacrifice a little of your time. Whatever your available budget and time commitment, you can utilize some level of advertisement for your coffee shop. Get brainstorming some ideas and get your ideal coffee shop ad to fruition. Ads are one of the most time and budget-effective ways to encourage business success.

Marketing your coffee shop through ads is one of the best ways to improve your business. Want some extra help with your coffee shop ads? At Beambox, we are always happy to assist you. As WiFi marketing experts at making the most out of cafes and restaurants, we can help propel you toward success. Outsource to us, and let’s take the following steps together.

Let’s get things started today. Beambox offers the best all-in-one WiFi marketing platform. We leverage a dynamic approach to connect, capture, and keep more customers. Start your Beambox free trial today, and let us help you maximize your content marketing potential.

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