A custom WiFi splash page can be a fantastic tool to manage access to your WiFi network or build a contact list for marketing purposes.
This article will dive into the world of custom WiFi splash pages. We will discuss what they are, the benefits they offer, and the best methods for creating them. Let’s start.
What Is a Custom WiFi Splash Page
A WiFi splash page is the web page that appears when users first try to connect to a WiFi network. A custom WiFi splash page is a regular splash page that business owners have customized to achieve some marketing purpose.
Custom WiFi splash pages are used in public WiFi networks, such as those found in hotels, airports, gyms, restaurants, and coffee shops.
When users connect to a WiFi network, their device will automatically open a web browser and load the splash page. The users will then be prompted to enter the necessary information before accessing the wireless network.
Splash pages are also called captive portals and help manage access to the network and ensure that only authorized users can use it.
A customized WiFi splash page can serve a variety of functions:
- Requiring users to agree to the terms and conditions of the WiFi provider
- Managing access to the network
- Collect users’ data for marketing initiative
- Create Brand Awareness
- Promote time-sensitive deals
Clever marketers take advantage of such pages because they offer the unique opportunity to communicate to customers when they have their full attention. Quite a rare moment nowadays.
What Makes a Good Custom WiFi Splash Page?
Making an enticing and effective custom WiFi splash page is more complicated than it seems. There are a few points to keep in mind when designing such pages.
Custom WiFi splash pages should effectively promote your brand and communicate your business vibes to users while connecting to your WiFi network. Moreover, customized captive portals should always match your communication style.
In other words, users trying to connect to the WiFi provided by your business should immediately recognize that it is part of the overall service offered.
To make a recognizable custom WiFi splash page, you have to use branded graphics, such as your company logo and color scheme. You must also use your standard font and craft messages that match your brand.
In addition to a design coherent with your brand, a good splash page should achieve its goals. This means that the custom splash page should be easy to navigate and understand, with minimal text and simple instructions.
Moreover, keeping the splash page as brief as possible is essential, as users will likely want to get online and start their internet navigation.
However, to design an effective custom WiFi splash page, it is also important not to frustrate your customers.
There are many common mistakes that you want to avoid when creating a custom WiFi splash page:
- Avoid using too much text and long explanation
- Do not include unnecessary or obvious information
- Avoid using complicated login forms ( this can discourage users from completing the process)
Finally, ensuring that the splash page is mobile-friendly and works well on various devices is vital.
Now that you know what makes a good custom WiFi splash page, let’s look at a few examples.
WiFi Splash Page Examples
Custom WiFi splash pages have become an increasingly popular tool for businesses to achieve their goals. They can be used to accomplish a variety of objectives, from providing promotional and advertising content to collecting customer data.
The following WiFi splash page examples focus on two of the most important goals for business owners. Growing on social media and building a contact list for marketing initiatives.
However, it is essential to consider that businesses benefit from using custom WiFi splash pages in several ways. This includes increased brand recognition and greater insight into customer behavior.
Depending on your creativity, you can create optimized captive portals that will work as a charm.
Example #1: Custom WiFi Splash Page for Social Media Growth
One of the most common uses of a custom WiFi splash page is to stimulate growth on social media.
Social media is vital for businesses because it allows them to reach a large and engaged audience, build brand awareness and interact with customers in real-time.
By encouraging users to follow you on social media through your custom WiFi splash page, you can take advantage of these benefits and build a solid online presence.
A customized WiFi splash page can truly complement and support your social media strategy. Moreover, it is a sure way to attract real users who have already chosen your business.
Letting your users log in directly through their Facebook or Instagram is the best way to encourage users to follow you on social media.
If this is not possible, include links to your social media profiles and display icons for the platforms you want users to follow you on.
You can also include a call-to-action encouraging users, such as:
- Follow us on Instagram for updates and special offers!
- Like us on Facebook to stay in the loop!
Another method to grow your following with a custom WiFi splash page is offering incentives like discounts or coupons. For example, you could provide a welcome gift to users who follow you on your social media of choice.
Example #2: Custom WiFi Splash Page for Building a Contact List
Email marketing and SMS marketing are important for businesses. They allow you to reach a targeted audience with personalized messages and offers. However, most small business owners need help to build a list, which is when custom splash pages come in handy.
Custom WiFi splash pages are a fantastic tool for building a contact list of real users. It also promotes your brand with targeted marketing campaigns.
To build a contact list for email marketing or SMS marketing through your custom WiFi splash page, you must pick the forms you need.
The forms should include fields for the user’s name, email address, and phone number. Moreover, add forms for other relevant information, such as their location or areas of interest.
However, when it comes to collecting data, you have to be compliant with privacy laws.
These documents should outline how you will use the user’s personal information and any other relevant information required by privacy laws.
In addition to collecting contact information, you should include a checkbox that allows users to opt-in to receive marketing communications from you.
This is also important to comply with privacy laws, as you must obtain the user’s consent before sending them marketing emails or SMS messages.
If you craft a well-designed captive portal, your users won’t have a problem leaving your contact and receiving communication from your brand.
How To Get a WiFi Splash Page Template
If you want to create a WiFi splash page template for your business, there are quite a few options.
The first method is to use a website builder like WordPress. Depending on your theme, you might find a few predesigned WiFi splash page templates.
The advantage of this method is that it requires little to no coding experience. However, the splash page might not match your expectations.
An alternative is to purchase a pre-designed splash page template online. Many websites sell WiFi splash page templates that you can customize to suit your needs. This can be the quickest way to get a professional-looking splash page.
However, you may need more control over the design and help make significant customizations.
Another method is to hire a designer or developer to create a custom WiFi splash page for your business. If you have specific design requirements, this might be the best solution. Nonetheless, it can be expensive.
However, there is one last method to custom WiFi splash pages. And it offers way more than quickly creating custom splash pages.
The Best Method To Create a Custom WiFi Splash Page
The best way to create a custom WiFi splash page is through WiFi marketing software.
WiFi marketing software is designed to help you grow your business by leveraging the WiFi you offer to your customers. This type of software is usually packed with builders to customize your WiFi splash page according to your brand style. Moreover, they are simple to use and require no coding experience.
Guest WiFi management solutions offer additional functions to leverage your free WiFi. Additionally, they integrate with most WiFi systems.
Beambox is an all-in-one WiFi marketing solution helping businesses grow their profits and scale their operations. You can use Beambox to gather customer insights, grow your online reputation and customize your captive portal.
12,000 businesses use Beambox to get the most out of their free WiFi. Do you want to be next? Start your 30-day free trial now.
Get Started With Free WiFi Marketing
Beambox helps businesses like yours grow with data capture, marketing automation and reputation management.
Sign up for 30 days free