Email marketing companies and their services have gained massive popularity in recent years for a good reason. This type of marketing offers a cost-effective way for businesses to reach their audience directly and strengthen connections.
With personalized emails and recommendations, you can guide your customers through their journey until they’re ready to purchase.
You may wonder why you need a company for something as simple as email. But the truth is, business emails are far from simple. So, let’s see what an email marketing company does, how it helps you, and tips for starting one!
What Do Email Marketing Companies Do?
Email marketing companies help businesses create, manage, and optimize email campaigns. They help these businesses connect with their audience through the targeted delivery of emails. With that said, let’s see what tasks they take on to help their clients achieve this.
- Strategy creation: An email marketing company helps you create an evergreen marketing strategy that aligns with your goals and needs. They research the market, your target audience, and competitors to find ways to make you stand out.
- Campaign creation: A strategy is incomplete if you don’t create campaigns to support it. An email marketing agency can also help you with this. It usually has a team of writers, designers, and developers that create meaningful and effective email marketing campaigns for you.
- List management: Some agencies also help you manage your email lists. They might even come up with ways to gain subscribers. You also need list segmentation to personalize your messages. These companies care for that by dividing your audience into groups that make sense for your business.
- Manage costs: An email marketing agency is a full-fledged package. Apart from helping you create the campaigns, they also make sure you’re within the budget.
- Automation: You probably already know about email marketing platforms like Mailchimp that help you automate your emails. However, email marketing companies take things one step further by allowing you to automate emails instead of creating them.
- Analytics and reporting: Email marketing services also track metrics like open rates, conversion rates, and click-through rates. Of course, you can use tools for that. But an agency will also help you improve these numbers.
Benefits of Partnering With an Email Marketing Company
Multiple email marketing tools are available in the market that you can use to automate your campaigns. They even give you templates and analytics to make your email campaigns more effective.
However, an email marketing agency offers much more than that. Firstly, it acts as a full-fledged partner, working alongside you to ensure your emails bring the desired results.
Secondly, these companies know what they’re doing. They’re always aware of changing customer demands and email marketing techniques.
Therefore, they can help you align your efforts with what’s working at a particular moment. They even bring you industry insights that give you a competitive edge. As a result, you’ll be able to eliminate guesswork that can waste countless hours, not to mention money.
You’ll also have a team of dedicated writers, designers, and developers at your disposal. They can help you craft the right words, create beautiful email templates, and integrate existing software systems with email.
Moreover, they help you boost engagement and retain customers by improving your campaigns if they start lacking. They can also come up with new ways to engage your customers.
Lastly, they can implement A/B testing for your email campaigns. Here, they send two versions of the same email to different groups to see which works the best.
They have the experience to craft compelling subject lines, calls to action (CTAs), and content and test them. As a result, your campaigns will always have a solid base instead of guesswork.
How To Choose the Best Email Marketing Company?
The first factor to consider when choosing the best email marketing company is its track record. The company should have the experience and expertise to deliver successful campaigns and drive meaningful results.
So, start by making a list of all the eligible companies. Then, review the list, looking at the company’s experience and portfolio.
Have they worked with businesses in your industry? Have they created campaigns that align with your goals? Answering such questions will help you judge whether the company is right for your business.
Remember, a company with experience in your industry will know your target audience, market trends, and competitors better.
However, don’t judge the campaigns solely based on the content and visuals. Also, look at their campaign results.
You can also meet with the company’s representatives and talk to them. Ask them questions about things that confuse you. Their communication is another thing you need to factor into your decision. They should be ready to answer any questions you throw their way.
Moreover, look at their team dynamics and chemistry. After all, they’ll be working in tandem to create campaigns for you. Any hiccups within the company might affect your campaigns.
You also need to check what tools they use. Producing the best results for you will be easier if they have the best tools.
Lastly, you need to compare the pricing to your budget. It’s better to stay within your budget to avoid financial problems in the long run.
What Companies Use Email Marketing?
It’s completely valid to ask yourself, “What companies use email marketing?” After all, the decision to implement digital marketing strategies revolving around email and hiring a company requires inspiration.
So, here are four companies that are not only using email marketing but are thriving at it:
- Dancing Leopard: Being a clothing company, Dancing Leopard understands that emails should catch the eye with visuals before anything else. Therefore, they design templates you can’t help but look at. They even send personalized reminders to their customers when they show interest but don’t make the purchase.
- The Marketing Meetup: They say the first impression is the last impression. This company takes this quite seriously by opening emails with terrific sentences encouraging you to keep reading. Moreover, they make you feel like you’re talking to a friend while walking away with genuine value.
- Deliveroo: Food delivery is about reaching the customer at the right time with the right content. You wouldn’t want to see breakfast recommendations at 8 PM, would you? Deliveroo does this perfectly with the right timing, impressive visuals, and great offers.
- Litmus: Litmus has nailed its email marketing game with eye-catching imagery, GIFs, and embedded videos. But then, can you expect anything less from an email marketing platform?
3 of the Best Email Marketing Companies To Choose From
Earlier, you learned how to choose an email marketing agency. While that section has all the factors you should consider when deciding, you must also shortlist companies. This might require some help, especially if you have specific needs or a tight deadline.
Therefore, the following sections will discuss some of the best email marketing companies you can choose from. You can compare features to ensure your choice aligns with your goals. So, let’s dive right in.
1. InboxArmy
Whether you’re a small to medium-sized business or a full-fledged enterprise, InboxArmy has something for everyone. It’s a full-service email marketing agency that helps you create targeted campaigns, improve customer engagement, and drive results.
A standout quality of this email marketing agency is its focus on improving your deliverability. After all, it’s no use sending emails that don’t even reach your recipient’s inbox.
Automation is one of its key services, along with strategy, templates, and email audit. Visit its website to see its portfolio and results.
2. Ignite Visibility
There’s no concept of an effective email marketing strategy if it doesn’t fit specific needs. You can’t just copy what’s working for one of your competitors and call it a day. Ignite Visibility takes this very seriously, customizing strategies to fit your needs.
In addition, it provides advanced analytics to help you improve your strategy and campaigns. With many awards, Ignite Visibility has worked with a wide range of industries, making it one of the best choices.
3. Essence of Email
If you own an e-commerce business, Essence of Email might be the perfect choice. They help online stores retain their customers with email campaigns. Apart from promotional emails, they help you set campaigns that align with wherever the customer is in their journey.
For example, they send educational campaigns for awareness and loyalty campaigns in the ambassadorship stage.
Moreover, their staff keeps you in the loop, involving themselves directly with your business. This gives their clients peace of mind, knowing Essence of Email will save the day.
How To Start an Email Marketing Company: 5 Steps to Success
You’re on the right track if you’re thinking, “Email marketing agencies must make good money by helping businesses so much.”__ It’s a lucrative business that can lead to significant earnings with the right strategy and execution__. If you want this for yourself, the following sections will discuss how to start an email marketing company.
All you need to do is follow these five steps to get there. While that seems easy, even the slightest mistake can jeopardize your progress. So, plan carefully and avoid sipping anything.
1. Come up With a Business Plan
Creating a business plan is the first step in starting a business. Starting an email marketing agency is no different. You must have a solid plan for monetizing your business. This will help you create a list of needed resources to start the business.
So, start by understanding your target audience. What type of businesses do you want to help? Answering this question will give you a firm footing to focus your services and approach.
Next, make a list of your competitors and analyze their services. Think about the things you can bring for your customers that nobody else has thought of. As a result, you’ll have a unique selling point that will make people choose you over others.
Moreover, this business plan will have a financial plan and your goals regarding sales and profits. You also need to summarize your strategies, create a company description, and create a mission statement. This part of the business plan will help you get investors and partners.
Some people keep delaying a proper name for the business even though it can make the plan more effective. However, to maintain consistency, you’ll have to score domains, trademarks, and social media handles with the same name. So, name your business before doing anything else.
The next step is to form your business legally, which means deciding on an operational structure. You could choose sole proprietorships, general partnerships, or create an LLC or corporation. However, it will depend on the number of partners you have.
Once you’ve chosen the structure, you only need to file the appropriate paperwork. But remember, you might need to contact a legal professional for help.
3. Register Your Business
After filing the paperwork, you need to register your business. You’ll also need an Employee Identification Number (EIN.) You can get this nine-digit number from the Internal Revenue Service.
It will help you pay income taxes and handle other financial obligations. You’ll also need this number to open a bank account for your business.
Apart from federal income taxes, you also have state and local obligations for tax. While you could gather all this information yourself, having a legal professional at your disposal is much better.
4. Obtain Licenses and Permits
Every business needs licenses to run legally, ensuring you follow all the rules at local, state, and federal levels. Without these licenses and permits, you might even fall into legal trouble.
However, the specific permits you’ll need will depend on your business’s nature. A food business won’t require the same permits as an email marketing business. So, check in with legal authorities to ensure you don’t miss anything.
It’s also a good idea to set clear internal policies and put them in writing. This will shape your company’s culture, keep operations running smoothly, and let your team know what you expect from them.
That brings us to the next step – building a team. Once you’ve registered your business, you need to hire people.
5. Market Your Business
At this point, you have everything you need to start getting clients. However, how will you attract people without marketing your business? They don’t know about you and how you can help them.
So, create a website and social media profiles. It is also a good idea to get proper branding or a simple logo. Create brand awareness and make your mark amongst your audience.
Apart from traditional marketing and social media, don’t forget email. Since you’ll be selling email services, your emails should showcase your expertise and set an example for potential clients. With these steps, you’ll start earning in no time.
Frequently Asked Questions About an Email Marketing Company
By now, you must have a good idea about email marketing agencies. However, let’s answer a few frequently asked questions before we end this discussion.
What services do email marketing companies typically offer?
Email marketing companies typically offer services like campaign strategy, email design, content creation, list management, automation, segmentation, and performance tracking.
Some agencies even provide tools to improve email deliverability and integration with CRMs and other platforms.
How can an email marketing company help with my open rates?
An email marketing company can help with your open rates by experimenting with different subject lines. They also help you personalize your content with proper list segmentation.
They might even conduct research and surveys to learn what type of content your customers react to.
Does email marketing make money?
Yes, email marketing can make significant money. You can earn by helping businesses reach their customers effectively through well-crafted campaigns.
As a result, you can drive sales for them and improve their customer engagement, satisfying them with their email efforts. Satisfied clients often lead to repeat business and referrals, which means more money.
Work With a Company To Take Your Email Marketing to the Next Level
Email marketing companies often make the difference between average results and exceptional success. They bring in the skills to make your emails genuinely effective. They do everything from strategy and content creation to automating and tracking campaigns. Your results will depend on your chosen company. Ensure your choice has a good reputation and portfolio.
Need help with email marketing? At Beambox, we’d love to help market your business. Our platform can help you in your journey to email marketing success.
We utilize a multi-avenue approach to connect, attract, and keep customers. Start your trial today!
