Instagram has become one of the most potent social channels for acquiring new guests and shows no signs of slowing down. Its visual nature allows small businesses to convey their venues value and gives consumers confidence in what they are getting.
- Restaurants can use Instagram to promote their latest dishes, creating mouth-watering posts that leaves guests wanting to try the real thing
- Bars and Pubs are able to convey their vibrant atmosphere through Saturday night shots, with localised tags that grow awareness
- Cafes are able to use Instagram to promote their upcoming events and clubs, plus their great coffee!
- Salons and Barbers make discovery easy by displaying their work and making their skill-set clear
- Retail stores use Instagram to re-target shoppers with product posts that drive referral sales
- Accommodation businesses can prompt previous guests to book again, showing off their latest offers and reminding them of what wonderful hosts they are
- Half of Instagram followers follow a small business and receive any update they post
- 53% of 25-29 year olds use Instagram regularly
- 25% of 30-49 year olds use Instagram regularly
- 16% of 50+ year olds use Instagram regularly
- 70% of Instagram users have at least searched for a brand that they are interested in
- 1 in 4 Instagram users have followed a small business that they have or intend to purchase something from
- Instagram posts get an average of 23% more engagement than their Facebook counterparts
- Small businesses see an average 10x higher engagement rate on Instagram as opposed to Facebook
Growing your Instagram with Social WiFi
Beambox provides plug and play social WiFi solutions for 1,000s of small businesses internationally.
When a guest connects to your guest network, they are prompted with your branded login page and provided Facebook, Twitter and an email form as login options. While we would love to add Instagram as a login method, unfortunately, they don’t provide guest email addresses, which prevents us from providing public network compliance by identifying users of your network 😞
With that being said, there are powerful ways to promote your Instagram using Beambox. Using our WiFi login redirect and smart email automation tools, you can 10x your Instagram growth and achieve local exposure that will pay dividends and grow your venue.