Businesses with a customer-centric marketing approach might not realize what an internal marketing messaging company can bring to the table.
This doesn’t mean you should stop posting on social media and halt all your external efforts. However, combining them with internal marketing and engaging your employees creates authentic connections that potential customers crave.
So, let’s explore how to achieve this through internal marketing!
What Is an Internal Marketing Messaging Company?
An internal marketing messaging company helps businesses improve communication within their teams. They create strategies and content that engage employees, align them with the company goals, and boost morale.
As a result, they keep your employees informed and motivated, leading to better overall performance. If you’re not sure which companies provide these services, Gallup, Zinc, and Workplace by Facebook might ring a bell.
Moreover, management tools like Slack and ClickUp help you streamline internal communication. Sharing resources, mission and vision statements, goals, etc., through these tools is the simplest way to implement internal marketing.
However, the companies mentioned above provide all-in-one solutions. Your decision to hire an SMS marketing agency or do it yourself through tools depends on your needs and budget.
How Can Internal Marketing Messaging Help Improve Employee Engagement?
Internal marketing messaging can improve employee engagement by keeping them informed and motivated. While that’s the short answer, a lot of things play their role in achieving this.
Firstly, internal messaging gives way to clear communications. It helps you provide consistent and transparent messages about company goals, values, and updates. As a result, you can reduce confusion and uncertainty. It also serves as a chance for your employees to align their values with yours.
Moreover, employees feel connected to your brand. This sense of ownership allows them to engage with your business, perform better, and bring you greater results.
Besides, this process is all about getting their input and enhancing the employee experience. When you ask employees for their opinions before implementing important decisions, they feel valued and empowered. It’s a way of showing that you care and consider them part of your business.
Once employees get this feeling from your brand, they will become more engaged.
Some brands even organize events, get-togethers, and trips to engage their employees. This type of internal marketing builds a community and a strong company culture. Your employees will always be looking forward to the next team-building activity.
8 Strategies To Implement for Internal Company Marketing Messaging
According to a report, 69% of employees said they would work harder if they felt more appreciated. Another statistic shows that 74% of employees feel they’re missing company news because internal communication is either lacking or ineffective.
These numbers are enough to indicate that employees care about internal marketing and communication. So, would it be wise to miss these opportunities of engaging your company’s people?
If you think the answer to this question is negative, the following sections are for you. They’ll outline eight popular strategies for internal marketing and help you gain a strong footing in this aspect.
1. Remind Employees About Your Company’s Vision, Mission, and Values
Mission and vision statements are something businesses write in their documents just to tuck them away.
However, you need to understand that these statements do more than just impress investors and stakeholders. They help your employees align their personal goals with your company goals.
All you have to do is create ways to remind your employees about your vision, mission, and values. But for that, you must truly believe in them first. If you don’t believe in your vision, then how will your employees?
Contrary to popular belief, they do care and want to work for purpose-driven companies. So, make your mission and values a part of everyday conversations and initiatives to foster a deeper connection.
2. Focus on Both Short-Term and Long-Term Plans
Mission and vision statements are long-term goals. They don’t talk about what your company is aiming for in the near future. However, that’s something employees have shown interest in. They want to know what you’ve planned for them and your business for the next two to three years. So, focus on the short-term as well as the long-term.
While you’re at it, create short-term plans for your employees so they know what their duties are. Believe it or not, this is one of the best ways to keep people motivated and engaged.
3. Let Your Employees Use Your Products or Services
If you know your offerings are good enough, there’s no reason to buy from your competitors. On the other hand, if you know they’re lacking even in the smallest area, there’s no reason to sell them.
Using your own products and services is the first step towards successful marketing, both internal and external. For example, if you sell marketing tools, use them for your own promotional needs. Let your employees use the tools so they can better understand them.
The more your employees know about your offerings, the better they’ll be able to promote them. So, make it easy for employees to access your offerings and share their own experiences.
It’s no secret that most people discover new brands on social media. That’s why businesses spend countless resources on social media posts and ads.
However, they often neglect the fact that their employees are already talking about their business there. They’re posting about their everyday activities and engaging with their connections.
So, why not make the most of this and turn your venue into a social-media-friendly place? You can do this by including aesthetic corners, quotes of the day, acknowledgments, and even campaign ideas. As a result, it will be easy for your employees to promote your brand and bring in new business.
5. Create a Robust Training and Development Program
There’s a common misconception that employees are only in it for the salary. While that’s a huge motivation, they also want to learn and grow. In fact, 76% of employees want career growth opportunities through proper training.
However, creating training programs isn’t an easy task. You need extra resources to pull it off, so proceed wisely. Start small with online tutorials and demos. Document everything and provide employees with comprehensive manuals.
As your business grows, consider more robust programs with proper teachers and assessments. Consequently, your employees will learn new things and remain engaged and focused.
6. Include Benefits That Your Employees Want
Benefits improve employee satisfaction, but they’re subjective. What holds more value for one person might be useless to others. Since you’re going to include these things in the salary package, why not ask employees what they want?
Conduct surveys and search the Internet to learn what people demand besides money or free WiFi. According to a recent report, medical insurance is the most popular demand. However, there are some unusual ones as well, such as unlimited vacation, free coffee and snacks, etc.
Adding these things to the salary package will keep your employees happy. The happier your employees are, the more they’ll work towards customer satisfaction and loyalty.
7. Ask for Your Staff’s Opinions
As mentioned earlier, keeping your employees in the loop makes them feel valued and engaged. Just like customer feedback helps with external marketing, asking for employee feedback is an internal marketing campaign. It helps you learn what your employees need. As a result, you can improve the work environment.
These positive changes tell employees that you care about their experiences. Of course, you don’t have to do everything your employees say, but you must acknowledge it at the very least.
For this, your marketing teams can either use dedicated employee feedback tools or simple form-creation tools. Moreover, tell your employees how their opinions help you and your business. This will make them feel important and hence encourage them to provide honest feedback.
The ultimate goal of internal marketing efforts is to improve employee performance. After all, engaged employees can serve your target audience better. They can also improve your overall reputation so more people trust your brand.
An excellent way to achieve this is to provide performance-based incentives. At the end of each month, quarter, or year, give a raise to the best-performing employees. Consider acknowledging their efforts through an event and presenting them with an award. Extra benefits are another incentive you can consider.
These efforts will create an environment of healthy competition at your company. Employees will remain engaged. They’ll also bring you better suggestions in hopes of climbing the corporate ladder.
Moreover, they’ll do their best to win these awards and incentives. Basically, they’ll perform in a way that benefits your revenue.
Improve internal marketing to strengthen external impact
Hiring an internal marketing messaging company can help you decide how to keep your employees in the loop. If you don’t have a budget for that, you can improve this messaging by listening to your staff. Motivated, engaged employees bring more sales than any marketing tactic.
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Frequently asked questions about internal marketing messaging
Internal marketing isn’t something you should take lightly. So, let’s end this discussion with a few frequently asked questions so you can implement it the right way.
Why is internal marketing important for a company?
Internal marketing is important for a company because it keeps employees informed and engaged. When staff understand a company’s goals and values, they’re more motivated to contribute positively.
This not only enhances teamwork but also improves customer experiences, driving overall business success.
What are the 5 M’s of the internal marketing environment?
The 5 M’s of the internal marketing environment include Manpower, Material, Machinery, Minutes, and Money. These factors help to assess resources, culture, research quality, and marketing communications.
Identifying strengths to leverage and weaknesses to address is essential for effective internal marketing.
What types of services do internal marketing messaging companies offer?
Internal marketing messaging companies offer services like creating employee communication strategies, developing content, and managing internal platforms.
Some even go as far as running campaigns, gathering employee feedback, and providing training. As a result, they can help you improve employee engagement and foster effective communication within the organization.
