Wouldn’t it be nice to have your marketing activities in order? If you are a business owner, chances are you employ some form of marketing calendar services to organize your campaigns. This article will help you design a calendar that fits your marketing needs if you haven’t.
Marketing calendars help businesses and organizations plan, execute and keep track of their marketing initiatives throughout the year.
A marketing calendar is a centralized hub for all your campaigns, events, and promotions. Using a marketing calendar, you can easily align your marketing efforts with the rest of your team. It ensures everyone is on the same page and working towards the same goals.
Additionally, a marketing calendar allows you to see the big picture. You can make informed decisions about your marketing budget and resources using it.
It is vital to calendar your marketing activities whether you’re a small business owner or a marketer. It streamlines your efforts, saves time, and achieves better results.
Marketing Calendar Service–How To Create a Marketing Calendar?
Every marketing executive must learn how to create a marketing calendar. A team’s marketing campaigns are easier to execute when guided by a calendar the group organized by itself. Every move will be on-point and run on schedule.
So how does a team design a marketing calendar? To effectively calendar marketing activities, consider the following steps:
Define goals: Start by setting clear and measurable marketing goals. These could be increasing website traffic, boosting sales, or launching a new product.
Review past performance: Analyze past marketing activities to determine what worked well and what didn’t. Use the information for planning.
Identify target audience: Understanding your target audience is crucial in determining the most effective marketing activities. Consider demographics, interests, and behaviors when developing your marketing strategy.
Select channels: Choose the channels through which you’ll reach your target audiences, such as social media, email marketing, or paid advertising.
Plan content: Determine the type of content you want to create and publish, including blog posts, videos, infographics, and more.
Schedule activities: Look for marketing calendar services to plan your activities, including content creation, promotions, and campaigns. Make sure to include deadlines and allocate resources accordingly.
Monitor and adjust your marketing activities continuously to see what’s working and what’s not. Make adjustments as needed to optimize your results.
Evaluate success: Evaluate the success of your marketing activities regularly and adjust your strategy based on the results.
These steps will effectively calendar your marketing activities and help you reach your goals more efficiently. Remember to be flexible and always be willing to make changes based on results.
You can even try to Google “marketing calendar services” for a template. You will surely end up with a format of your own. One that helps you to organize, align and effectively time your marketing efforts with your specific goals.
Boost Marketing Campaigns With Marketing Calendar Services
We understand from the above that each organization has its distinct objectives, past experiences, and target audience. This distinction means that some campaigns would be heavy on content, some on email marketing, or a combination of both. Marketing calendars would be different and tailored to the specific needs of that particular organization.
Let us see how marketing calendar services can boost content and email campaigns.
Content Marketing Calendar Services
Content marketing calendar services are tools businesses use to plan, organize and execute their content marketing strategies. These services help organizations create a structured plan, keeping them organized and improving the quality of their content. These also give businesses a clear view of their content plan, allowing them to measure effectiveness and make informed decisions.
CoSchedule. CoSchedule offers an all-in-one marketing calendar that combines social media scheduling, content marketing, project management, and analytics tools. The platform enables businesses to manage multiple marketing campaigns and track performance through one centralized location. It also allows users to collaborate on projects and share content with team members.
Trello. Businesses can use Trello to plan, organize, and execute content marketing strategies. Marketers can create boards to represent different project stages using it, like forming ideas, designing, implementing, and publishing. Collaborating, sharing content with team members, and setting due dates and reminders for upcoming tasks can be done with Trello.
Asana. Asana is a project management tool that offers a range of features for content marketers. These features include customizable templates, task management, and project tracking. Asana enables businesses to create workflows, assign tasks to team members, and monitor content creation and promotion progress. It also integrates other marketing tools like Google Analytics to measure your content marketing effort’s impact.
Email Marketing Calendar Services
Like content marketing, email marketing is an effective strategy most businesses invest in, just like content marketing. Finding email marketing calendar services for your organization’s needs is essential to create a working marketing calendar.
Email marketing calendar services are tools businesses use to plan, organize, and execute email marketing campaigns. These services enable companies to schedule and automate email campaigns, segment audiences and analyze the effectiveness of campaigns. A calendar service can help businesses manage their email marketing campaigns more efficiently. It saves their time and improves their email marketing ROI.
Campaign Monitor. Campaign Monitor offers an easy-to-use email marketing platform that enables businesses to create and automate email campaigns. The platform has tools to create emails easily, automate emails, and measure the success of campaigns. Campaign Monitor also offers pre-built email templates and integrations with various other marketing tools.
Mailchimp. Mailchimp is a popular email marketing platform that offers a range of features for businesses of all sizes. The platform enables businesses to create and send email campaigns, segment their audience, and track the performance of their campaigns. Mailchimp has “Smart Recommendations,” an AI feature that analyzes email campaigns and provides improvement suggestions.
Sendinblue. Sendinblue is an all-in-one marketing platform that offers a range of business tools, including email, SMS, and marketing automation. It has a user-friendly email editor and integrates with other marketing tools.
Marketing Calendar Services–Where To Get Free Marketing Calendar Templates?
There are several places where you can find free marketing calendar templates, including:
Online project management tools: Asana and Trello offer templates you can customize to fit your marketing needs.
Marketing and content management platforms: Marketing and content management platforms, such as Hootsuite and CoSchedule, often have free templates.
Online communities: Sites like Reddit and Quora often have discussion threads and resources where you can find free marketing calendar templates.
Downloadable templates: Websites like Smartsheet and Canva offer free templates you can download and customize for your marketing needs.
Google Sheets or Excel: You can create your marketing calendar using a spreadsheet program like Google Sheets or Microsoft Excel.
Review your template carefully to ensure it meets your needs and can be easily customized. Additionally, don’t hesitate to contact the marketing calendar service provider or template author for help or advice.
Best Free Marketing Calendar Services Providers
While many marketing calendar services are available, some of the best are free. We‘ve mentioned these services above, but we’d like to highlight the best five with free offers.
Trello-Many people use Trello, a popular project management tool, to manage marketing calendars. It enables businesses to create boards, lists, and cards to represent their campaigns, and it allows them to add team members and due dates to each card. Trello is free, but businesses can upgrade to premium plans for more features.
Google Calendar-Google Calendar is a free calendar app that enables businesses to schedule and manage their marketing campaigns. Teams can use it to organize events, set reminders, and share calendars with team members. Companies can also integrate Google Calendar with other marketing tools.
Asana-Asana is a project management tool many businesses use to manage marketing calendars. It enables organizations to create tasks, assign them to team members, and set due dates. Asana offers a free plan. Businesses can upgrade to premium plans for more features.
CoSchedule-CoSchedule is a marketing calendar tool that enables businesses to schedule and manage their campaigns. It offers a free plan, which includes a drag-and-drop calendar, task management, and social media scheduling. An upgrade to premium, paid plans unlocks additional features.
Hootsuite-Hootsuite is a social media management tool that includes a free marketing calendar. The calendar enables businesses to schedule and manage their social media campaigns. Hootsuite also offers a range of other features, including social media monitoring and analytics.
These five free marketing calendar services help businesses manage campaigns efficiently and effectively.
Best Marketing Calendar Service Providers With Paid Subscription
While many providers offer free plans, some of the best services are not free. Here are five of the best marketing calendar service providers that are not free:
HubSpot-HubSpot offers a marketing calendar tool that enables businesses to plan, create, and manage their campaigns. The program includes email marketing, social media scheduling, and analytics. HubSpot’s paid subscription plans start at $50 per month.
CoSchedule-CoSchedule’s paid tool includes features such as social media scheduling, task management, and analytics. It offers a range of plans, starting at $29 per month.
Wrike-Wrike is a project management tool with a marketing calendar feature. The tool lets businesses plan, organize, and track their marketing campaigns. Wrike prices start at $9.80 per user per month.
Asana-Asana’s paid plans start at $10.99 per user per month, with features not included with the free offer.
Trello-Trello offers a range of plans, with prices starting at $9.99 per user per month.
These five marketing calendar service providers offer businesses a range of features to help them manage their marketing campaigns effectively. While they also provide free services, their paid subscription plans offer options to suit businesses of all sizes and budgets.
Leverage Marketing Calendar Services To Grow Your Business Now
As you can see, marketing calendars are a valuable tool for business owners and customers. Finding a marketing calendar service that fits can help you scale your business needs and grow your revenues.
To leverage marketing calendars, small business owners need various marketing features. They also need business solutions that help track and record customer behavior and preferences.
Beambox’s WiFi digital marketing solution can help you get the most out of your customer relations. You can get reviews, contact lists, and information from your new and loyal customers through your guest WiFi network.
Beambox can help you plan, monitor, and redirect your marketing efforts to grow your business.
Learn more about Beambox and start growing your business now.
Get Started With Free WiFi Marketing
Beambox helps businesses like yours grow with data capture, marketing automation and reputation management.
Sign up for 30 days free