Retail Marketing Ideas and Trends for 2020

Trends 13 minute read 11 May 2020

The term ‘retail therapy’ is easily overlooked as being materialistic and self-serving, but it holds incredible value for a great number of people.

Shopping for one’s self is enjoyable, and no one should feel ashamed of it. It’s why we’re a nation - no, world - of shoppers; there’s nothing quite like heading out to a bricks-and-mortar store to treat yourself.

The retail trade sees more peaks and troughs than most, but it’s incredibly resilient to change and fluctuating market conditions.

What keeps the best retailers going? Great marketing. You can’t live without it in the digital age if you’re running a traditional store, which is why we thought we’d spend some time digging into the latest ideas and trends for you to jump on this year.

Retail marketing stats you need to know

We’ve scoured the web to find the most important retail marketing statistics. If you need something to whet your appetite to revisit your marketing plan, or help point you in the right direction, you’ll find it below.

retail marketing statistics

If you’re new to the retail sector or have been in it for some time, you’d be forgiven for assuming there’s a mountain to climb thanks to the digital competition.

However, as you can see above, the marketing outlook for traditional retail is incredibly positive, and has the added benefit of being able to combine digital and traditional advertising techniques to reach a wide audience.

Retail marketing trends to look out for in 2020

Trends aren’t always passing bandwagons; some demand your attention if you want to make the most of your retail operation.

Here are what we believe to be the most important marketing trends to look out for and capitalise on during 2020.

Sustainability

Fed up with reading that word when you look into retail marketing? There’s a reason it keeps popping up, chief of which is the fact the vast majority of young consumers will buy from brands that are transparent about their environmental impact.

It’s why so many of the big boys are being ultra-clear about their green efforts. This has led to the birth of the ‘circular economy’, where brands and retailers work together to ensure that waste is eliminated and recycling increased.

Community

Your customers rank among your most important marketers. Their feedback, reviews and social media interaction with your brand will make or break your public reputation.

This is why community-building and audience participation is so important in modern retail marketing. If you can build strong relationships with your customers, they’ll be more inclined to do a lot of the marketing legwork for you.

Payment options

That’s right - the methods of payment you accept are fast becoming a differentiator and a marketing tactic.

Cash isn’t going anywhere any time soon, but no one can ignore the significant shift towards contactless and mobile payments. Advertising a super-fast checkout process is a marketing campaign in its own right, and one that will garner a significant audience.

Corporate social responsibility (CSR)

CSR is much more than yet another acronym you need to learn; it’s a method by which retailers are demonstrating they’re in business for far more than just the profits.

Giving back to both the community and your staff will provide you with not just a warm, fuzzy feeling inside, but a wealth of marketing opportunities, too. And, while they won’t be product focused, they will draw significant, positive attention towards your brand.

In-store analytics

Imagine having a Google Analytics-style view of your store’s performance.

Thanks to beacon and NFC technology, this is becoming increasingly possible. Picking up in-store movements, QR code usage and interactions with specific areas of the store enable retailers to gauge where they need to divert their marketing budget for the biggest impact.

The most important product marketing trends in 2020

product marketing trends 2020

Even if you don’t manufacture the products you sell, understanding how to market them will help you with store layouts, offers and the in-store experience.

Here are some quick-fire product marketing trends we expect to be big in 2020:

How do I capture consumer personal data ethically?

how to capture consumer personal data

Knowing the who, why and when of your business is key to building profitable, long-term relationships with customers.

But in the world of GDPR and increased scrutiny on data security, how do you do that without inadvertently breaking rules or landing your brand in hot water?

There are two tried-and-tested methods for capturing consumer personal data with their explicit consent:

Our top 5 retail marketing ideas

Getting people into your store is often the hardest part of being a retailer. But, if you try out one or several of our retail marketing ideas below, people will enter your store ready to buy.

retail marketing ideas 2020

1. Use ‘old-fashioned’ markdown tactics

Sometimes, the best retail marketing ideas are the simplest, and the traditional markdown still has a place in today’s market.

Whether it’s a change of season or release of a new product version, add that markdown to what came before - it works.

2. Start a YouTube channel

Have you started a YouTube channel yet for your store? If not, why not?

You don’t need boat loads of expensive kit (your smartphone will do for now) - just a desire to regularly create in-store content that shows off your latest offers, new products and the team behind the scenes.

Video works in retail. Big time.

3. Dust off your social media profiles

If you started social media presences for your store with good intentions only for them to be left gathering digital dust, you’re not alone.

Leverage social media by sharing the video content you’re now producing (see tip 2) and invest some time and money in Facebook Ads - there are few better ways to target just the right audience.

4. Hold an event

Learn from the hospitality sector: use your retail space to hold events such as product launches, expert Q&As or sales launches.

5. Create a loyalty program

There are many reasons loyalty programs are so effective. When it comes to retail, they give you the chance to create a ‘club’ for regular shoppers to indulge in and recommend to their friends.

The key lies in creating a program that is simple to sign up to and which has obvious benefits. Why do you think the likes of Starbucks still hand out little cards to people at the counter?

Wrapping up

The marketing trends and ideas we’ve offered today are accessible for any sized retail outlet. And they’re becoming more accessible and affordable by the day.

Keep an eye on this blog - we’ll be updating it each year with the latest retail marketing trends, stats and advice.

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