Why are reviews important? The only 3 reasons that matter

Marketing 16 minute read 25th November 2022

If you are a business owner, there are a few reasons why reviews are important.

However, to fully understand them, you’ve got to stand in your customer’s shoes. Think about it. When you’re looking for a new product or service, what do you do?

You probably head to Google and search for reviews. Why? Because reviews help you make informed decisions about whether or not a product or service is worth your time and money.

This is what people do when it comes to making a buying decision.

Reviews provide valuable insights from other people’s experiences that can help you avoid potential pitfalls. In short, reviews are important because they help people make better decisions.

For business owners, reviews play a critical role in defining the reputation of their business and standing out from the crowd.

While there are multiple ways to frame the importance of online reviews, there are mainly three reasons why you should care about them.

This article will show you exactly why reviews are important and a few simple tips on how to get more of them.

Let’s start.

Reason #1 why reviews are important: To build a customer-centric business

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The first reason why reviews are important is that they allow businesses to create the perfect experience for their customers, serving them what they desire and need.

In other words, reviews allow business owners to recalibrate their efforts and create a customer-centric business.

A customer-centric business is built around customers’ preferences and expectations. It goes above and beyond to ensure that its customers are satisfied and always have their best interests in mind.

This type of business is always looking for ways to improve the customer experience and make sure that its customers are happy.

Building a customer-centric business is the most proficient and effective way to run a business; regardless of its size and type.

An example of a customer-.centric business is Amazon, the biggest e-commerce company in the world.

Amazon is one of the most successful companies in the world and is famous for running meetings with one empty chair. You might wonder what that empty spot represents. Well, that represents their customers, the only people they have to make happy.

To create a customer-centric business, the most important thing is listening to your customers’ feedback and implementing solutions and intuition.

This is why online reviews are important to clever business owners.

If you own a local business and you take the time to read what customers are saying, you might find dozens of inputs and insights that might pass unnoticed in your daily work routine.

From this point of view, negative reviews are extremely valuable as they provide feedback to improve the overall experience of your customers and bring your business to the next level.

Reason #2 why reviews are important: To win new customers

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The second reason why reviews are important is that they let you attract new customers.

Reviews are one of the main channels used by people who are looking for information about a business or a product. According to Qualtrics, 93% of customers read online reviews before making a buying decision.

That is an astounding percentage that gives you an idea of how much your business can be affected by online reviews.

Therefore, whether you run a coffee shop, a hotel, a tattoo studio, or any other type of local business, reviews will be critical to win new customers and grant your venue a consistent flow of users.

Moreover, the higher your rating, the more likely that your business will be shown first on local review sites.

In fact, the vast majority of websites that provide general information about businesses are built to show first the businesses with the higher rating.

Winning new customers is the lifeblood of any thriving business. A business that does not win new customers, is a business that cannot grow new repeat customers. Therefore, leveraging the power of reviews for attracting new customers should be part of your marketing strategy.

Moreover, if you take the time to answer the reviews you read, you will also get more customers (and reviews)! 89% of consumers are likely to use a business that responds to its online reviews; so, after you read them, take some time to thank your customers for writing them.

Reason #3 why reviews are important: To grow your margin

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The third and final reason why reviews are important is that they help your business be more profitable.

As reviews allow you to build a better business and win new customers, they are key to building a more profitable business.

Implementing the feedback of your customers can help you review your expenses to focus on what is valued by your users.

If positive reviews continuously mention an aspect that is not often noticed by your customers, take advantage of it and be sure that more customers can experience it.

If negative reviews repeatedly mention some aspects of your business, don’t take them personally. Approach the issue with a beginner’s mind and try to find a solution.

Moreover, by winning new customers, you set the way to grow loyalty to your business by a larger number of people. Repeat customers are more profitable than new customers, as they tend to spend more and visit your business regularly.

However, to grow loyalty toward your business you first need to attract new customers. In addition, if there’s a lot of demand for your products, you might also review your prices to suit the expectations of your best customers.

When your business offers its customers the experience they are looking for, and there is a consistent flow of new customers visiting your venue, your business can only grow.

Reviews play a critical role to achieve this, as they give you the information and visibility you need. If you manage to learn from your customer’s feedback and grow a strong online reputation, your business is set to thrive.

Why Amazon reviews are important

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Amazon was founded in 1994 by Jeff Bezos and is now the world’s largest online retailer.

Amazon has become so popular due to its low prices, fast shipping, and convenient delivery options. However, Amazon offers great opportunities not only to its customers but also to those people who have something to sell.

There are a variety of programs that allow people to take advantage of Amazon and its distribution centers.

If you are an Amazon seller, there are a few reasons why Amazon reviews are important.

First, they provide you with valuable feedback about what people liked or didn’t like about your product.

Second, they help potential buyers make informed decisions about whether or not to purchase your product. Finally, reviews can also help increase your product’s ranking on Amazon for similar searches, making it way more likely to be seen (and purchased) by potential customers.

In short, the reasons why reviews are important on Amazon are that they provide valuable feedback to sellers, help buyers make informed decisions, and can improve a product’s ranking.

To get more reviews on Amazon there are a few things to keep in mind:

  1. Always send follow-up emails after orders have been delivered, reminding customers to leave a review on their purchase.
  2. Embed a link in your email that leads straight to the review page of your product
  3. Offer an incentive to write a review; a discount on their next purchase can go a long way.

The more reviews you get, the more users will see your products.

So, if you are a seller on this platform, creating a strategy to get more Amazon reviews will be fundamental to achieving your goals.

Why are Google reviews important

Google is the largest search engine in the world. It counts billions of users and offers an array of related products and services such as the Chrome web browser, or Google Maps.

This makes Google the go-to service when it comes to finding information about anything known to humans.

According to BrighLocal, in 2021, 81% of consumers used Google to evaluate a local business.

This comes as no surprise. In fact, a large number of people use Google to locate businesses and to learn about those businesses, with reading reviews being a relevant part of the process for making a purchase or visiting the business’ venue.

There are many reasons why Google reviews are important. Google reviews are one of the most important ranking factors for local SEO.

In fact, Google uses a variety of signals to display a specific business on Google Maps or its results pages., with reviews being one of the most important factors.

As a result, the amount, variety, and frequency of reviews your business will receive, play a critical role in your actual ranking on Google for local searches.

But there is more. Reviews are also critical for helping potential customers decide whether to do business with you.

Unfortunately, they can be hard to get if you do not implement a process for them. However, if you follow some sound advice, getting more reviews on Google will be just a natural consequence.

Why reviews are important and how to get plenty of them

If you read so far, you know why reviews are important for small businesses. Nonetheless, getting reviews with traditional methods can be hard and time-consuming.

The best way to get more reviews, instead, is by using software and automating entirely the tasks. The best software for the job is a social Wifi hotspot like Beambox.

A social WiFi hotspot is an innovative approach to marketing that leverages the free WiFi offered by local businesses to automate most marketing activities like asking for reviews, managing a business’s online reputation, or building up a list of contacts.

With a social WiFi hotspot solution like Beambox, you can get more reviews on autopilot without lifting a finger. Your only duty will be to set up the process the first time and then the software will take care of the rest.

For example, when your customers visit your venue and connect to your WiFi, you might set up Beambox to send a prompt asking them to write a review about your business. That is the best moment for asking for a review as your customer will be the most receptive.

Does it sound good? Well, there’s much more you can do. Beambox is an all-in-one solution for WiFi marketing that helps you connect, capture and keep more customers.

Beambox has an existing client base of over 12,000 venues, and our WiFi marketing solutions have been used to grow and scale any type of business.

You can drive sales with time-sensitive deals and offers, boost social engagement through Instagram or Facebook contests, and grow your rating on local review sites via real-time customer reviews.

If you want to increase the result of your marketing effort and provide a smooth WiFi experience to your guests, check out our solutions for small business owners.


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