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Coworking: Is Your Restaurant Hiding a Revenue-Making Opportunity?

Growth Strategies 6 minute read 30 May 2019

Research suggests that the number of coworking spaces will more than double by 2022, and the presence of such spaces in restaurants is becoming increasingly common.

Thanks to the rise of cloud computing and an increasingly vibrant freelancer market, the coworking space is in high demand. These shared office spaces have actually been around since 2005, but while they were traditionally housed within purpose-built facilities, it’s becoming more common to find them in public spaces.

Savvy restaurateurs have subsequently jumped on the coworking bandwagon, and if you’re yet to consider your establishment as the ideal place for freelancers and travelling salespeople to set up camp, you might be missing out. Big time.

Why do people love coworking spaces?

So, why are coworking spaces so popular? Let’s consider two typical users:

As a restaurateur, you’ve probably got the perfect temporary base for them, and it could be a brilliant way to improve cover numbers and revenue during what are usually quiet mid-week shifts.

What to consider before creating a coworking space
There are, of course, some considerations before transforming your restaurant into a coworking space.

For instance, you’ll need super-fast, reliable WiFi that doesn’t require a discussion with staff to get connected, chairs and tables at which people can sit and work for long periods and enough space to accommodate both co-workers and regular diners.

Your menu might need some attention, too. Coworkers probably won’t want large meals, therefore snacks and smaller, healthy meals will be the order of the day. Likewise, having good coffee readily available and healthy cold drinks will win you plenty of coworking admirers.

How to make a success of your coworking space

Excited about the prospect of turning part of your restaurant into a coworking space? Here’s what people will expect:

Wrapping up

If midweek revenue has long been a worry, or if you’ve suspected for some time that there must be another way to bring in a type of diner who can provide a reliable, ongoing source of revenue, why not give coworking a try?

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