Anyone in marketing knows just how long a mailing list can grow. Sending messages takes a long time, which is why being able to send a bulk message is so valuable.
Bulk messaging is when you use technology to send up to thousands of messages simultaneously. Rather than sending each individually — you won’t have time for that — you click once, and thousands of recipients receive content. It makes the entire process slicker.
Think about it: You send more messages with less effort, which is better for your budget and streamlines all your marketing procedures.
In this guide, we’ll show you how to utilize this mass-sending approach to boost your business. Give us just five minutes, and you can implement this game-changing strategy today!
What Is a Bulk Message?
A bulk message is sent to multiple recipients, not just one. Bulk SMS marketing uses text messages, while bulk emails (unsurprisingly) use email content.
To facilitate either, you need the right marketing software — something like Sender. This software can send bulk messages, allowing you to select hundreds or thousands of recipients.
Personalization isn’t necessarily ruled out, either, as many software programs have plug-ins that can change small details like names. It’s all clever stuff!
In terms of variation in type, the two main bulk messages are incredibly similar. However, a bulk text message is shorter, which is a primary consideration when weighing up email vs SMS marketing. It’s also worth noting that bulk SMS messaging can still include picture messages.
3 Benefits of Bulk Messages
It doesn’t take much thought to conclude that bulk messaging can be useful. A bulk text message, in particular, has an open rate of 98%. Sent to a massive list of recipients, you can see how quickly you’d get positive results.
1. Saved Time
The primary benefit of bulk text messages is that they save time. You send everything instantly rather than spending hours preparing the same amount of messages. Any business owner knows how scarce the hours in a day are; bulk tools stretch things just a bit further.
2. Lowered Costs
You know the phrase, time is money? Well, this is precisely why a bulk SMS message helps to cut costs. The ability to send so many marketing messages at once reduces the time demands of your strategy. And with less time required, you spend less on staffing costs — and even the value of your own time.
How much is your hour worth? What other jobs could you be doing for your business? It’s easy to consider cutting corners by skipping extra software investments, but this could be more damaging in the long run.
3. Better Results
You might have a fantastic contact list, but it’s worthless if you’re not actually contacting them. To get results, you need to send marketing content. And because of the scale at which bulk sending facilitates this, it’s the perfect way to guarantee success.
If you send more promotional messages to the right people, you’ll quickly see the positive impact.
3 Steps: How To Send Bulk Text Messages
So, what about learning how to send bulk text messages? It’s easy; you only need the right bulk sms messaging software. We’ll help simplify things even further, though.
Here are just three steps to launch the bulk campaign of your dreams.
Spoiler: you won’t get anywhere without having contacts to start with. You need a list of guaranteed recipients to start with. A text list must also abide by GDPR laws, so don’t even think about just buying numbers.
There are many ways to build a good marketing contact list, including loyalty programs and WiFi marketing. Stay tuned because we’ll cover that in our conclusion.
2. Choose Software
Your next step is to choose software. As you know, it’s impossible to bulk-send a single message without the savvy assistance of technology. Because of this, this stage is critical.
If possible, look for subscription-based software that offers a free trial or demo. The non-negotiables are bulk sending capacity (which might also be mass communication) and an analytical dashboard. Anything else is a bonus.
3. Create Your Content
The last step is the most exciting: it’s time to create your content! Your character allowance will vary depending on whether you use email or SMS.
Always keep copy engaging, personal, and action-focused. You should have a strong CTA (call-to-action) and keep things like SMS notifications in mind.
How To Find a Free Bulk Message Sender
The bad news is that there is no “free bulk message sender.” Bulk text messaging will cost you. Instead, focus on what you get for your money; each software suits different businesses. Some offer better value than others. Some might offer a mobile app, while others require laptops to access.
With that said, you may find software offering a free trial. This is perfect for testing the waters without a substantial upfront financial commitment. We’d recommend this as an alternative if you’re desperately searching for good quality free software.
FAQ
Where are you going so fast? Don’t rush off; these are some consolidating points so you can really grasp the concept of bulk messaging.
What is bulk messaging?
Bulk messaging is the mass sending of text or email messages to a list of recipients. It involves sending a single text to hundreds or thousands of people at once.
It’s a clever strategy to save time, and it utilizes the power of technology to enable this approach. You’ll need to invest in good-quality marketing software.
How do I send a bulk message?
You send bulk messages through marketing software that has mass communication features. Look for software that advertises this feature and is compatible with your devices.
Then, create the marketing content you wish to distribute and follow the platform’s instructions to send it in bulk. It’s an easy way to contact people more effectively.
What are the benefits of bulk messaging?
Bulk messaging is much quicker and costs a business less money since it cuts required staffing hours. This is great for more optimal operations.
Better yet, it drastically yields better results, enabling businesses to contact more people. Bulk marketing is a slick way to approach your strategy.
As promised, we’ve got some golden advice on using WiFi to collect contacts. A captive portal system is an easy addition to your existing guest WiFi system. You enable it in your router settings and then personalize it using specialist software.
A captive portal is a temporary block that redirects guests to a webpage form when they try to join your network. This form requests details of your choice, like emails or phone numbers. Once they comply, they gain instant WiFi access, and you gain marketing contacts.
At Beambox, we run an all-in-one WiFi marketing platform that offers just that. Our captive portals help you gather the contacts you need to send a powerful bulk message. Start your Beambox free trial today and invest in your business growth!
