Coffee Shop ROI: Calculate Your Profit

Marketing 19 minute read 29th August 2023

Opening a coffee shop is a good investment, mainly because of the high sales of coffee drinks. Coffee is one of the most popular and profitable beverages. You can hardly walk down a street and not find a coffee shop. Like any other business, it is quite a running one. Like any other business, it requires money, time, and effort. The bigger the coffee business, the higher the profit margin. This shouldn’t discourage young entrepreneurs from trying his hand at a small coffee business. Coffee drinks have the potential to be profitable within a few years because of their high-profit margin. A single cup of coffee is usually not expensive, so you need to increase your sales to reach your target. There are things you can do to increase your odds of success and your coffee shop ROI.

What Does ROI Coffee Shop Mean?

ROI stands for return on investment. It means the evaluation of the performance of a business. It is a profitability measure that determines how much money you invest relative to your earnings.

It is the percentage you calculate by dividing the net profit of your business by the cost of your investment. It is a mathematical formula used all over the globe to evaluate a business and all its operating expenses. Calculating the return on investment is extremely important for any business, regardless of size or type. If math is not your strong point, don’t worry. The formula is easy to understand and implement.

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How To Calculate Coffee Shop ROI?

Every entrepreneur wants to know the earning potential of a business. Therefore, the first thing they do is calculate the ROI coffee shop. Before opening a coffee shop, you may want to do the same thing. But the question is, do you know your startup cost or the estimated monthly revenue potential?

If you don’t know, not to worry; you can still perform the mathematical calculations. Simply guess the average operating income and investment costs, and you are good to go.

To calculate your coffee shop ROI, take the gain from investment, which will be the net income. Once you have that, subtract it from the total cost of investment (operational and startup expenses included). Divide the answer by the cost of investment and multiply by 100. Here is the formula:

ROI coffee shop = (Net income - investment cost) / investment cost x 100

So, for example:

Net income: $300,000

Investment cost: $200,000


$300,000 – $200,000 / $200,000 = 0.5 x 100 = 50% ROI coffee shop

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Different Types of Coffee Businesses

So you want to start a coffee business? What type of coffee shop do you want to open? You need to determine the kind of coffee shop that suits you best. A coffee shop requires more effort than merely boiling water and adding beans to it to mimic the coffee aroma.

Most working people rely on a good cup of coffee when they are in a hurry. There are several ways to meet this need with various types of coffee shops. Here is a list of coffee businesses for you to choose from:

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ROI Coffee Shop: Cafe

The word café is French and means coffee. A cafe is where you focus on selling coffee as well as food. The food at the cafe is a selection of sandwiches, baked goods, and pastries. The customer orders at the counter and takes the food to their tables. Your cafe business has more tables than a bar.

ROI Coffee Shop: Coffee Bars

In coffee bars, you focus on selling brewed coffee rather than beans. Here you will sell various types of coffee, like cappuccino, latte, and espresso. Coffee bars may also serve iced coffee and tea along with baked goods such as cookies, muffins, and coffee cakes.

ROI Coffee Shop: Coffee Carts

A coffee cart business consists of a mobile coffee stand and a coffee machine. It has a lower setup cost with no rent maximizing the chances of a high ROI coffee shop. A coffee cart business is an excellent coffee business, both in small towns and big cities. Follow the rules and regulations of the place where you are operating. Do your research on coffee cart makes and models and decide which one suits you best.

ROI Coffee Shop: Coffee Trucks

If you want a low-startup coffee business, a mobile coffee business will suit you best. This business is only about brewed coffee and packaged pastries. It is quite a running business. This business has the potential of a good ROI coffee shop because it has a high-profit margin. If something changes in the area where you are operating, you can take your coffee business wherever the crowd is. Just make sure you follow the rules and regulations of that area about the coffee truck business.

ROI Coffee Shop: Grab-and-Go Coffee Shop

A grab-and-go coffee shop is a small coffee shop or kiosk. The customer can quickly grab a cup of coffee, a ham, or a cheeseburger and be on their way. The food should be easy to handle, as the customer consumes it while going to their workplace.

ROI Coffee Shop: Coffee House

Most traditional coffee shops look like comfy living rooms with sofas, chairs, and tables with guest WiFi. Friends or family sit together, sipping coffee and chatting, with soft music playing in the background.

A coffee house is about something other than brewing and serving coffee in a few cups. You will need a lot of effort and money to fulfill your dream. A well-run coffee shop can become a social hotspot that will make your coffee business a roaring success. You can reap the benefits of coffee shop ROI.

ROI Coffee Shop: Drive-Thru Coffee Shop

A cost-effective and lucrative business is a drive-thru coffee shop. A drive-through coffee stand is a concept that consists of a small structure with a window. Although they may vary in design, these stands are helpful for drivers to get coffee without leaving their cars. As mentioned above, a drive-thru business saves you more money than a full-blown coffee shop. The best tactic is to be visible to improve your coffee shop ROI.

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8 Things To Consider Before Opening a Coffee Shop

Calculating the startup cost and your coffee shop ROI can be a daunting experience. You have to lay out a solid plan to start your business. The average coffee shop’s cost depends on the price of commercial real estate. The location of your coffee shop and the type of coffee business you are opening.

When creating a business plan, it’s crucial to establish your business goals and spend time researching the coffee shop market. The more you know, the better you will manage your coffee shop. You can also use a business plan template to assess the average cost and coffee shop ROI.

Before opening and determining the ROI coffee shop, here are a few things to consider:


The location of your coffee shop should be close to your target customers. Choosing a site and space that provides a wonderful experience for your customers is essential. A good spot in a busy area can increase your coffee shop ROI.

Furniture and Fixtures

You have to consider the interior design of your coffee shop. Furniture, light fixtures, decor, and the relaxing atmosphere of your premises will attract customers. If you have window space, add a few more seats. People love to look through windows while relaxing in a coffee shop. Don’t overstuff your business premises. Overcrowding can lead to a feeling of claustrophobia, which is not welcome.


Get the best espresso machine, coffee grinder, coffee drip machine, water filtering system, etc. Espresso machines and coffee brewers are some of the biggest expenses. You must buy the best because it is the heart and soul of a coffee business. This equipment can pave the way to a good coffee shop ROI.

Coffee Shop Menu

Don’t go wild when designing your coffee shop menu. Your coffee shop menu should reflect the business concept you desire. Apart from the coffee, it is best to keep it simple while offering the most delicious food assortments. Knowing your customers will help you start your menu.


Train your staff in communication and coffee-making skills. Good service is essential to the success of any coffee shop. Create a positive environment for your employees to encourage them to provide the best possible service. H3: Permits and Licenses Licenses, insurance, building health permits, and tax papers should all be in order. Hiring a lawyer to assist you in all your legal matters is a good idea.

Price Check

Keep a constant check on the variable costs of the food products in the coffee shop market. It will help you determine if you need to make adjustments to your pricing strategy to maintain profitability.


An online presence is a must for your coffee shop business. Build a website with all the information a customer needs. Be on social media sites like Facebook, Instagram, YouTube, etc. Displaying your coffee brand logo on your shop windows is a good idea. Decorate your window with coffee signs and make your storefront stand out. The more customers you attract, the higher the coffee shop ROI.

The total investment plan to open a coffee shop ranges from $25,000 to $300,000. The cost depends on your coffee shop’s size, location, and ambiance. The money you are spending on your coffee business is an investment. The investment will soon return as coffee shop ROI.

What Is the Average Coffee Shop ROI?

The profit of a coffee shop is higher than that of other food products. The average yearly income of a coffee shop owner is $60,000 to $160,000. The location, menu, and labor costs determine the coffee shop ROI. If you have a steady stream of customers, your profit is sure to increase. Profits are not simply the money you make from your average sales receipts. You have to keep track of all the expenses of your business.

Profit margins vary from industry to industry, but some standards are acceptable globally. A 10% net profit margin is considerably good.

A coffee shop’s profit ranges from $40,000 to $60,000 per year. Determine the net income of your coffee shop by determining your net sales and subtracting the costs of goods sold. Net sales minus the cost of goods sold, divided by net sales, equals your gross profit margin. Calculate the number of sales made and the average receipt total before deducting the costs. Your overall revenue is equal to the product of sales volume and receipt totals.

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How To Improve Your Coffee Shop ROI

There are different ways a coffee business can increase its popularity, become financially stable, and increase its coffee shop ROI. Raising the return on investment is a challenging task, but not impossible. Apart from believing in Lady Luck, put your heart and soul into your business to make it famous. Cater to your customer’s satisfaction, and remember that every activity in your coffee shop influences sales. Here are some steps you can take to improve your coffee shop ROI:

ROI Coffee Shop Step #1: Clean and Healthy Atmosphere

Maintaining cleanliness in your coffee shop is mandatory to maintain health standards. Regular cleaning every day is a must, as is professional cleaning every six months. The daily job of the cleaning crew is to keep your coffee shop spick and span from front to back. From door knobs to window panes and ledges. Countertop, decor plants, lamps, mats, dustbins, tables, and chairs. The toilets must have a daily disinfecting process, but make sure the coffee shop smells of coffee, not disinfectants. The staff has to wear masks and clean gloves all the time.

ROI Coffee Shop Step #2: Customer’s Preferences

A coffee business caters to a diverse range of people with differing tastes. Keeping up with your customer’s preferences is the key to raising your coffee business’s ROI. Buy three or four coffee makers to blend different coffees to cater to multiple orders simultaneously. Most coffee shops offer cookies, bagels, donuts, cupcakes, and various sandwiches. Have a few signature items of your own on your menu. It will be an attraction for your customers to keep coming back. Put fresh, great-tasting food items in your display cases to attract customers to buy more food.

ROI Coffee Shop Step #3: Reduce Food Waste

By optimizing inventory management, you can reduce food waste by keeping track of food usage and ordering the required stock. Donate extra food to food banks or shelters. Not only will you be performing a good deed, but you will also save on food costs.

ROI Coffee Shop Step #4: Beambox Marketing Platform

There are many ways to improve a coffee shop ROI, from providing different sandwiches to mouth-watering sweet treats and having your signature food items in display cases. Along with this, you also need to market your coffee shop. If people don’t know about you, how will your business grow? You need to get into marketing, and Beambox can help you take your business to the next level.

Beambox will maintain your online presence on social media platforms like Facebook, Twitter, Instagram, etc. They will also run advertisements and attract foot traffic using location-based and SMS marketing campaigns. With Beambox, you can measure your business’s online and offline attribution ROI. If you want to increase your coffee shop ROI, start your Beambox free trial today.

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