DTC Marketing - Top Strategies To Get More Sales

Marketing 19 minute read 18th October 2023

Do you want to use DTC marketing to grow your brand and get more sales for your business? This article is a good place to start since we’ll share practical strategies you can use today. These strategies apply to different types of industries, which means that there’s something here for everyone.

Also, we’ll share the top advantages of direct-to-consumer marketing. This will help you better understand the top reasons why this marketing type works. Don’t forget to read the article to the end for insight into how we can help your business further. Here at Beambox, we offer guest WiFi services, which you can learn more about at the end.

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What Is DTC Marketing?

Do you want to know what DTC marketing is? DTC stands for “Direct to Consumer,” a type of marketing that removes middlemen. This means no resellers or third-party online retailers. It’s used by consumer brands that want to sell products directly to their customers.

There are many channels for DTC marketing that you can take advantage of to grow your business. In this article, we’ll share the different marketing channels you can use to deploy your DTC marketing strategies.

Overall, DTC marketing provides more control over how customers experience your brand. Compare this to selling through Amazon, where you have no control over website changes and packaging.

More control means that there’s a bigger responsibility to get things right. Therefore, read this article to the end to discover the best strategies to impress potential customers.

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DTC Marketing Strategies To Consider

Now, let’s turn our attention to some of the best DTC marketing strategies that your business needs. These can be a game-changer that turns your fortunes around. Implement these strategies one at a time to grow your business to new heights.

DTC Email Marketing

Email is one of the highest ROI marketing channels to consider. It offers a lot of upside because you can communicate with customers several times per week or month. That’s important because it takes an average of 7 times to expose a lead to marketing before it converts. Here are some of the top things to consider to improve DTC email marketing:

  • Email capture forms: You need to share email capture forms all over your digital assets. This includes every website page since that’s going to increase your email subscriber count. Also, make sure that the call to action message is attractive.
  • Personalization: Add an element of personalization to your emails to increase the conversion rate. This can include adding their name and mentioning other details specific to them. However, you’ll need customer relationship management software information for this to work.
  • Targeting: To increase the conversion rate further, it’s a good idea to target your offers based on customer preferences. For example, marketing products based on customer buying histories. This ensures that customers open emails in anticipation of offers they want.
  • Value: It’s a great idea to provide your subscribers with a lot of value upfront before sending marketing messages. You can include content like industry-related news and tips on using your products. Offering value upfront increases trust and builds your brand as an authority.
  • Subject line: It’s essential to craft a good subject line to increase the email open rate. For example, you can do A/B split testing to figure out the best one. However, make sure that you send a good sample size of traffic to each version that you test. Also, keep other variables the same to conduct a fair test.

Use an Omnichannel Marketing Approach

It’s a good idea to use an omnichannel marketing approach to increase your odds of success. That’s because this ensures you cast a wider net with your marketing efforts. For example, if some of your potential customers only hang out on social media, you can find them.

However, opting for an omnichannel marketing approach can be expensive. That’s especially true if you have a limited marketing budget and a limited amount of experience. We recommend that you master one marketing channel at a time. Move on to the next one once your current one shows stable profitability.

Searching for new marketing channels can be expensive, but you can reduce costs by choosing cheaper ones. For example, influencer marketing can be relatively cheap if you target smaller content creators.

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Create a Brand Template

It’s essential to portray a consistent message across all marketing channels. This avoids confusing customers and allows you to reinforce what your brand is about. The best way to achieve these goals is to use a brand template. They should be used by everyone who engages in marketing for your business.

The brand temple includes a wide range of information, including:

  • The logo appearance
  • Brand colors
  • The tone to be used with marketing messages
  • The type of graphics used with marketing material
  • Your brand mission statement
  • Rules regarding brand design elements

Your brand template should reflect your business value, but it should also meet customer expectations. After all, you’re creating a brand to sell products or services to customers. Therefore, you’ll need to create a brand that customers in your niche can get behind.

Custom Products

To increase the quality of the experience for customers, you can sell custom products. This may not be possible with regular B2C models. That’s because the companies interfacing with customers don’t have control over the manufacturing process.

Therefore, by offering custom products, you can get an edge over the competition. A popular example of custom products is customizable shirts. This allows customers to select a shirt they cannot get elsewhere.

Collect and Analyze Your Data

It’s essential that you collect as much data as you can to know more about your customers. This ensures that you can create personalized marketing campaigns. Also, you can improve the quality of your customer service.

Here’s the top thing to consider when collecting and analyzing your customer data:

  • Software: Strong data collection and organization starts with choosing the right software. Therefore, you need to add customer relationship management software to start building customer profiles. Also, look for other analytics software to boost your understanding of the collected data.
  • Segmentation: Make sure to segment your data so that you can target users based on interest, demographics, and buying preferences. Segmentation is one of the more powerful tools marketers have at their disposal. You can create many different segment lists with the right software.
  • Data protection: You’ll need to keep customer data protected from potential hackers. Most CRM software solutions have the right protections to avoid compromising your customer data.
  • AI-based solutions: You’ll find that an increasing number of marketing and CRM software use AI for assistance. Hence, you can utilize the power of AI to give you analytical insights for your target audience. For example, the AI may provide the best segmentation lists and give you marketing suggestions.
  • Gather enough data: You’ll need to get as much data as you can to draw meaningful conclusions. That’s because, without large enough data, the sample may not be accurate and lead you in the wrong direction.

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Advantages of Using a DTC Marketing Agency

Are you interested in using a DTC marketing agency to generate more customers? This might be the best approach for your business if you want to focus on other areas like product development. Here are some of the top benefits of hiring agencies for your DTC marketing:

  • Save time: You can save a lot of time and effort by outsourcing the work of consumer marketing to an agency. That’s because it can take years to master the art of getting the best conversion rates.
  • Professional approach: Do you need results quickly to ensure your business dominates the industry? Then, hiring a team of professionals increases the chances of success. They can apply their expertise to give your brand name more recognition. However, make sure to do background research on an agency to ensure it’s got a good track record.
  • More profitable: The money you pay for hiring a marketing agency can pay for itself in the form of additional sales. Hence, the investment is worthwhile when you consider the upside.
  • Faster growth: Marketing agencies understand the steps required to help businesses grow. Hence, they can help you achieve growth in a few months that might otherwise take years.
  • Industry-related experience: Pick the right agency, and they might have experience in your chosen particular industry. This means they can hit the ground running and launch marketing campaigns quickly.

Take time researching different DTC marketing agencies to find one that’s a good match for your business. Initially, consider running a trial period to determine if you like their approach and value for money.

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DTC Digital Marketing Strategies To Improve Customer Loyalty

Now, let’s focus on the DTC digital marketing strategies your business needs to implement for optimal customer loyalty. This will increase your customer lifetime value and make the most of your marketing budget.

Customer Loyalty Program

Implementing a customer loyalty program is one of the top ways to ensure customers stick around for the long term. Here are a few of the top tips to consider when adding a customer loyalty program to your business model:

  • Worthwhile rewards: Your customers should be excited about receiving the rewards provided by the customer loyalty program. This means they will be interested in spending more money to acquire the points.
  • Choice of Rewards: Add a wide range of rewards to your loyalty program so customers can choose what they want. Hence, customers with various buying preferences will have something to select from.
  • Different reward tiers: It’s a good idea to add several reward tiers so there’s something for customers spending various sums of money. Also, you can scale the quality of the rewards with the amount of money spent in a given period.
  • Competitors: You can check competitor marketing channels to learn more about running a good loyalty program. Note that customers compare different rewards programs to choose the best brand for them.
  • Market your program: Make sure to use several marketing channels to promote your customer loyalty program. Getting the word out about your program may lead to an increase in interest and reduce customer attrition.

Customer Service

Customers will pay more money when the customer service is better. Therefore, you can reduce the customer churn rate and increase customer retention by improving support. In fact, the investment in customer support can pay for itself in the form of more sales.

Adding more communication channels is a good way to improve support. This includes phone, live chat, and email. Also, it’s essential to reduce the waiting time so customers don’t get frustrated.

Customer experiences are improved when you add personalization to the support. Hence, with CRM software, your customer support agent can find out the right information.

Finally, you should increase the material on your website to educate customers. This includes an extensive FAQ section, webinars, blogs, ebooks, and videos. This will reduce the burden on your customer support department. Also, the content can be a great source of SEO traffic.

Regular Promotions and Discounts

You’ll need to offer regular promotions and discounts to keep customers coming back. That’s because most customers expect deals online in a wide range of niches. If you don’t offer any good deals, your customers will find competitors that do.

Also, it’s important to create some marketing buzz around your promotions. You can give your promotional period a name, such as “Top deals of the Summer”. Encourage word-of-mouth marketing to ensure your promotions are popular. Customers will do this naturally if the promotions stand out in your marketplace.

Finally, when having conversations with customers, try to learn about the type of deals they want. This will help you better understand how to come up with the best promotions to beat the competition.

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DTC Marketing - How Much Should You Invest?

It’s an excellent idea to invest in direct-to-consumer marketing if you can find a positive ROI channel. You’ll need marketing to grow your business by increasing the number of customers. The marketing ideas in this article are a good starting point, but you should also look for more.

Overall, the online DTC marketing landscape offers businesses a wide range of options. Ideally, you should master one channel at a time before moving on. This increases the chances of success and makes the most of a limited budget.

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