Are you wondering whether It is possible to make WiFi sales and make money out of your internet connection? The answer is Yes. And that is the core of WiFi marketing solutions.
In this article, you will see how small business owners can use a common WiFi connection to increase sales revenue and make their business more profitable.
There are both direct and indirect methods to grow your business profits via WiFi. Which methods work the best is up to your type of business and what kind of marketing strategy you want to pursue. Let’s start!
What Is Meant by WiFi Sales
WiFi sales is a generic term that indicates the percentage of sales that business owners make by using their WiFi, either directly or indirectly.
WiFi sales therefore might involve marketing initiatives to entice and sell to your direct customers. You can use your WiFi to sell bandwidth, promote other businesses, or run advertisements directly on your WiFi for Ads networks.
All in all, WiFi can be turned into a tool for increasing the total profits of your business. However, you should choose carefully the best strategy to make WiFi sales. In fact, while you can monetize your WiFi connection, you want to avoid ruining your customers’ experience thus damaging your business.
Does WiFi Help Grow Sales?
It is hard to think of a business that can stay competitive without offering a WiFi connection to its customers. Offering WiFi to your customers is one of the simplest and most effective ways to make the experience at your venue pleasant. Therefore, if you offer free WiFi to customers, this will be noticed and appreciated. Nonetheless, many businesses managed to create a strong brand and an exceptional customer experience without offering WiFi or making WiFi sales.
Therefore, if you are wondering whether WiFi help grows sales or not, the answer lies in your customers and the type of experience you want to provide to them.
A WiFi connection with a WiFi marketing solution allows you to leverage analytics and marketing automation to promote your business and grow your sales. Therefore, in the vast majority of cases, a WiFi connection with a social hotspot solution is a fantastic combination to grow your sales.
WiFi Marketing Software
WiFi marketing software are IT solutions that help business owners to make WiFi sales by gathering information about their real customers. Moreover, such software solutions can be used to automate marketing tasks and simplify network management operations. These solutions are also successful because they offer a variety of interesting features to business owners:
- Automate repetitive marketing tasks
- Customized WiFi experience and Captive Portal
- WiFi monetization via Ads
- Data collection
- Review Automation on local review sites
- Build up a list of contacts
- Social Media Promotion
- Password rotation
- Bandwidth allocation
WiFi marketing solutions are also called Social Hotspots. All in all, these solutions are built to make the free WiFi offered by most businesses a valuable asset for growing sales and brand awareness.
How To Make WiFi Sales With WiFi Marketing
In this section, we are going to explore how to make WiFi sales with WiFi marketing strategies.
These strategies stood the test of time and are effectively helping businesses of any type to increase their revenues and stand out from the crowd.
To implement these strategies and make WiFi sales, you need to integrate your free WiFi with a WiFi marketing solution that supports this type of initiative. Moreover, you don’t need to implement all of them. Instead, you should pick and use the ones that best suit your business model.
WiFi Sales Strategy #1: Email Marketing
Email marketing can be used to make WiFi sales by increasing brand awareness, cultivating relationships with customers, and promoting products and services.
Email marketing is an effective way to reach your audience without incurring the costs associated with traditional forms of marketing such as advertising. Moreover, it is a personal form of connection, as your customers deliberately left their contact to learn about your business and its initiatives.
However, use it wisely. Email marketing is a personal method of promotion, therefore do not become insistent and aim to create engaging emails. If you learn how to use it properly, you will realize that email marketing is one of the best ways to make WiFi sales.
WiFi Sales Strategy #2: SMS Marketing
As the name implies, SMS marketing is the use of Short Message Service- more commonly known as text messaging- to promote products or services. If you use your free WiFi to collect your customer’s phone number, you can then start SMS marketing campaigns to increase your WiFi sales.
SMS marketing is a form of marketing that can be used to reach out to potential and current customers with personalized messages, special offers, reminders, or updates. It is a highly effective form of marketing because text messages are personal, typically short, and stand out amongst notifications.
This strategy is powerful because it allows you to send highly targeted messages straight to the phones of your customers and prospects. When used correctly, SMS marketing can be an extremely effective way to boost sales and engagement.
WiFi Sales Strategy #3: Partnership
Another strategy to make WiFi sales is by partnering with other businesses. If your audience is somehow interesting for other businesses, you might sell advertising space to other companies and monetize your WiFi.
For example, you might put up a banner that advertises another business in your captive portal. With such a solution, anytime users log in to your WiFi connection, they will be exposed to the advert that promotes someone else activity.
However, you should be aware that this strategy is diverting attention from your business to another. Therefore, this strategy is suitable for just a few businesses that do not need a branded experience.
WiFi Sales Strategy #4: Special Offers
Another WiFi sales strategy is the use of flash offers and similar marketing initiatives. You can use your customized WiFi and the list of contacts you built, to push and run special offers of any type: vouchers, digital coupons, flash sales, and more.
After you craft a promotion, you can advertise it either to your contact or by using your captive portal. By using your captive portal, all users who log in to your WiFi will see it.
Special offers like the one listed above are a great way to get people to buy your product. Creating a sense of urgency will make people more likely to buy your product. However, you need to be careful not to overdo it and make people feel like they are being pressured into buying your product.
WiFi Sales Strategy #5: Customer Understanding
The last WiFi sales strategy is not a direct approach to sales, however, is worth mentioning. One of the best ways to use your WiFi connection is to gather data and information about your customer to improve your understanding.
If you gather a solid understanding of your customers’ preferences you will be able to create an outstanding customer experience. This will be helpful to make your business more solid and profitable.
Although this is not a direct way to monetize your WiFi, this strategy is one of the most effective. Therefore, take advantage of it.
WiFi Sales and WiFi Marketing Solution
Depending on the business you run, you have multiple options to adopt a strategy to make WiFi sales and grow your revenues. However, in most cases, the best way to use WiFi to make sales is by using WiFi marketing solutions to integrate your WiFi into your marketing plan.
As you saw, a social WiFi hotspot allows you to engage in a variety of initiatives that can bring new customers to your venue and grow loyalty toward your business.
If you are interested in a WiFi marketing solution that is affordable, effective, and versatile, have a look at Beambox.
Beambox is an all-in-one WiFi marketing solution that allows you to harness relevant customer data, get actionable reports, and automate your marketing initiatives.
From learning about your customers to getting more 5-stars reviews, you can automate the most cumbersome marketing tasks with just a single software.
With over 12,000 venues using Beambox, our Social WiFi hotspot solution helped thousands of businesses to grow through social WiFi marketing.
Do you want to give it a try?
Have a look at our solutions for small business owners and start your Beambox free trial today.
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