Not everyone can churn out creative content for marketing just on the spot. For some people, it takes time; for others, the best way is through good old inspiration. If you fall into that latter party, marketing message examples are what you need.
The good thing about marketing is you aren’t the first to do it; there have been billions, maybe trillions, before you. So why not tap into that hive of pre-existing knowledge? You can find many resources online; you don’t need a formal marketing education. As a business owner, just a short amount of time concentrating on the right information can do wonders.
In this guide, we’ll provide just that. Get ready for an in-depth introduction to the world of inspiration-seeking. We’ll cover examples of marketing messages, how to write similar content, types of marketing to consider, and what to budget. Give us less than ten minutes, and you’ll be a total pro.
What Is An Example of a Marketing Message?
Marketing messages vary massively depending on their purpose and format. A marketing message example could be anything from lengthy promotional emails to snappy private discounts via SMS. Here are just a handful of the most compelling marketing message topics:
- Promotional messages to advertise things like a product launch.
- Simple messages to confirm practical details like order confirmations.
- Customer retention message to re-attract inactive former customers.
- Celebratory messages (like birthday or festive greetings) to build rapport.
- Newsletter-type messages, updating potential customers on intriguing developments.
- Invites for event marketing opportunities.
- Request for feedback, either privately or through links to public review sites.
However, it isn’t just choosing a marketing topic. You’ll also need to look for specific marketing formats, as these drastically change the layout of a message. For instance, you could send the following SMS message:
“Use FREEPIZZA24 at your next checkout to get an exclusive 60% off your next order.”
Yet an email marketing example can be anything up to 384,000 characters — the maximum length of an email body. This might mirror the following format instead:
- A snappy, verb-driven subject line.
- A personalized address.
- An engaging email body with great readability and optional illustrations and links.
- A strong call to action (CTA).
- A personalized sign-off.
When searching for marketing inspiration, it’s important to first decipher exactly what type of communication you’ll be investing in. There’s no right or wrong answer: the best marketing strategy for your company depends on your business model and demographic.
5 Types of Marketing Message Examples
With all that in mind, what are the message types to know when researching for the best marketing message examples? We’d highlight the following categories as the most important to understand, and each offer their own style of correspondence.
Here are the five primary categories of marketing mailer content to learn.
1. Email
You can send brilliant marketing messages over email. The main thing to know about email marketing is that it’s best suited to long-form communication. You want to make the most of those 384,000 characters, after all!
Email is when you have a foothold in your business and customer journey. Its open rates aren’t as strong as SMS messages (20% vs 98%). Therefore, it’s better when you’ve already got good customer engagement; it’s perfect for newsletters.
2. SMS
SMS marketing examples are an absolute hive of inspiration and showcase snappy messages with quick discounts and alerts. Promotional text messages are under 160 characters, so they are typically verb and statistic-focused with minimal fluff.
There are so many sample text messages to customers you can browse through. Keep an eye on the tone and structure, which differs hugely from email marketing.
It’s not often that you message a potential customer directly through social media, but it’s worth covering in case.
If you’ve got a demographic of 18-to-34-year-olds, you might find yourself reaching out to arrange collaborations through DMs. These messages should be heavily personalized to avoid seeming like you’ve just hit “click send” to thousands of inboxes.
4. Proximity Marketing
Proximity marketing usually involves dropping WiFi or Bluetooth-triggered messages to people that are nearby. Similar to an SMS message, this typically involves snappy, short sentences offering an enticing discount.
It’s fantastic for encouraging impulsive purchases, although there’s no guarantee it will reach your exact target audience. Equally, there are so many types of proximity marketing to learn, which is something to consider when researching promotional message examples.
5. Leaflets and Physical Marketing
Lastly, leaflets and other types of physical marketing content are pretty much unlimited in length. You could send out all the magazines if you really wish (although it would be wise to conduct a cost-benefit analysis first).
As the most traditional form of marketing message, this isn’t as popular in the modern day. However, it’s worth checking out flyer examples as inspiration in case. Did you know that you can use environmentally-friendly options like seed paper?
How To Write Marketing Promotional Text Messages Examples
You now know exactly what to expect from different examples of marketing messages. So, let’s skip ahead: what’s an example of how to write a promotional message? Let’s get practical for a bit; this way, you can utilize what you’ve learned.
Here’s an example of steps you’d take to write a promotional text message:
- Look at the format of the message and what you’re working with (160 characters cap and limited illustrations). Additionally, consult any analytical insights you might have previously collected.
- Decide on the best marketing strategy (e.g., announcing a new product or offering a discount).
- Pick your bait — is that a tantalizing 70% discount with a personalized code that incorporates their name? Or an irresistible product announced next to the exact number of days it took to sell out last time?
- Craft your message. Don’t worry too much about this part initially; perfection is achieved through revision. Don’t be afraid to get those first ideas down on paper.
- Edit your message (perhaps using a second or third pair of eyes).
- Bulk send, track the results, and repeat.
The Cost of Marketing
Browsing text message marketing examples is useful as inspiration, but it won’t tell you much about budgeting. The rough monthly cost of a marketing agency starts at $900, with average rates of $1,500 to $4,000. Otherwise, a freelance marketer costs around $50 an hour, while a full-time staffer has an average salary of $60,000.
If you’re happy browsing through marketing message example after example and conjuring up your own content, it will be cheaper. You can invest in budget-friendly monthly subscriptions for all-in-one software to enable things like bulk sending capabilities for around $20. It’s up to you and your business; are you happiest to swap larger chunks of time or money?
How To Collect Marketing Details
No matter your marketing approach, there is one major similarity: you need contacts. Some strategies, like proximity marketing, naturally brainstorm a method of contact, in this case through Bluetooth.
Others, like physical leafleting, you can target randomly through specific neighborhoods. But what about SMS and email campaigns? How do you collect those contacts?
In those scenarios, you need to create email or text lists proactively. There are tons of ways to persuade people to part with their contact details (consent is a legal requirement in marketing).
For instance, you could organize competitions and require details for entry. You could launch a loyalty program or even use your WiFi. Hold tight on that last idea: we’ve got some extra details coming up.
WiFi marketing is a smart way of tapping into your existing guest network through captive portal software. This portal acts as a temporary barricade, blocking guests from immediately joining. Instead, it triggers a pop-up webpage form, asking questions of your choice. You collect contact details, and they receive internet access; it’s a win-win.
At Beambox, we know that WiFi marketing is worth its salt. We provide businesses with an all-in-one WiFi software with a customizable captive portal — all available on a monthly subscription.
Start your Beambox free trial today and collect contacts while you research marketing message examples!
FAQ
Don’t disappear! We’ve got an important hack coming up to help you collect contacts for the marketing strategy of your choice. And before then, we must consolidate what you’ve learned so far. Here are the most common FAQ.
What are marketing message examples?
Marketing message examples are just templates showing what other companies have previously written to target customers. You can find this inspiration in all sorts of places: analyzing marketing communication you’ve received or finding resources online. Some software even provides message examples as templates for an easier user experience.
You should never copy a marketing message, but it’s handy to examine what works for other companies. They make useful launchpads.
What are the types of marketing messages?
There are many different forms of marketing, including email, text, proximity, social media, and physical methods like leaflets. Each of these contact methods has a different layout. For instance, text messages have a 160-character limit, while emails have a 384,000-character limit.
Apart from the actual methods, there are various strategy types, like promotional, retention through discounts, and even birthday marketing. There’s lots to consider.
When should businesses invest in marketing messages?
As a business owner, marketing messages should be a priority from the start. These messages are vital to communicating with customers and can make or break your business’s growth.
Instead of debating whether to invest in marketing messages, consider the level of budget investment required. Market within your means and scale that as necessary.
