Local businesses are highly competitive, and even a slight increase in sales can change the performance in the long run. If you learn how to use marketing POS, you can increase your sales with just a few tweaks in your venue.
Whether you’re a small boutique or a large department store, this powerful marketing approach can help you stand out. You’ll read everything you need about this marketing approach in this article. Plus, you will read tons of examples to get inspiration from. So, get ready to learn how to supercharge your sales.
What Is POS in Marketing?
POS in marketing is the collection of initiatives a business implements to encourage customers to make extra purchases before leaving the venue. It is an excellent marketing strategy for any business.
POS (Point of Sale) refers to the physical location where transactions happen. In other words, the area is close to a cash register or a kiosk.
In marketing, POS creates exhibits and materials that encourage customers to purchase impulsively. These materials may include signage, shelf talkers, rack displays, and more.
For example, a boutique clothing store may have a display at its POS showing a variety of cheap and affordable accessories. The store can also add a sign promoting the items with a limited-time discount. This will catch the eye of customers as they wait in line, and they might purchase out of temptation.
Another example of marketing POS is a grocery store placing a stand of free samples near the checkout line. The initiative will encourage customers to add items to their cart before leaving. These small but effective tactics can make all the difference in driving sales and loyalty.
Benefits of Using Marketing POS
While the benefits of marketing POS are many, we’ll explore five specific advantages businesses can enjoy using this approach. Understanding these benefits can help you maximize your marketing campaigns and boost your business, whether a small business owner or a large corporation.
More Sales: One of the top benefits of point-of-sale marketing is that it can help increase sales. Promoting your products or services near the till can increase the chances of customers purchasing more items.
Improved Brand Awareness: By displaying your products in a particular manner, you can help customers associate your brand with your products or services.
Improved Customer Experience: Marketing POS can also improve the overall customer experience. How? Providing helpful information and promotions at the point of sale can make the purchasing process smoother and more enjoyable for your customers.
Competitive Advantage: It will make your business stand out by giving you a competitive advantage. By providing unique displays and promotions that grab attention, you can attract your customers away from competitors.
Immediate Feedback: It provides immediate feedback on the effectiveness of your promotions. As your customers wait in line and see your strategic displays, you can see their reactions and know where to improve. You can also track sales data to see which promotions work and adjust your strategy accordingly.
Simplicity: Designing your point of sale area to drive more sales only requires some changes and creativity. Therefore, anyone can implement point-of-sale marketing.
What Is Epos Marketing All About?
EPOS marketing, or electronic point of sale marketing, is a modern and innovative approach to marketing POS that uses digital technology to engage and interact with customers. With this kind of marketing, businesses can create interactive displays that allow customers to browse products, view promotions, and make purchases.
It offers several unique benefits over traditional marketing POS. It allows businesses to collect customer data and feedback, which one can use to optimize marketing strategies and improve customer satisfaction. It also enables companies to offer personalized promotions and discounts to customers based on their purchase history, preferences, and behavior.
Furthermore, this marketing can increase customer engagement and interactivity by offering a unique and innovative shopping experience. With the ability to showcase products in an interactive and visually appealing manner, businesses can capture customers’ attention and create a lasting impression.
For instance, an elite fashion retailer may use EPOS marketing to create an immersive and interactive customer experience by showcasing their latest collection on a large touchscreen display. Customers can browse the collection, view product details and pricing, and purchase directly from the display. By incorporating its strategy, the retailer can increase customer engagement, boost sales, and stay ahead of the competition.
Marketing POS: 4 Proven Strategies To Sell More
With marketing POS strategies, retailers can significantly increase their chances of selling more products and boosting business profits. There is no shortage of techniques to promote your products and encourage customers to buy.
There is no best strategy here. It all depends on your business and what products you offer. Moreover, like anything else in your venue, you must craft the initiative to suit your customers.
Therefore, pick those that suit your business and audience. Here are four proven marketing POS strategies to grow your sales and speed up business growth.
Marketing POS Strategy #1: Product Displays
Create attractive and visually appealing displays of your products at your marketing POS to capture customers’ attention and encourage impulse purchases. When done correctly, product displays can drive sales and increase customer engagement.
It is also a good idea to shape the area to make customers scan the products while they wait. Some businesses create these spirals where you must walk or queue around them to reach the cashier. As a consequence, customers can’t avoid wondering whether they should buy the items or not. Therefore, the chance of customers purchasing item increase.
Even if just 5% of your customer base buys more items, the effect will be massive in the long run. This is also an excellent method to grow your customer lifetime value.
For example, a home decor store can create a display of its latest collection of decorative candles and throws them near the checkout counter. They can add bright and colorful signage that highlights the features of the products and offers discounts for purchasing multiple items. This will attract customers’ attention and encourage them to make impulse purchases.
Marketing POS Strategy #2: Product Sampling
It is no news that humans always want to try free things often. You can use this to your advantage for your marketing POS strategy. Free product samples can generate interest and encourage trials, increasing sales. Product sampling also allows customers to experience the product directly, making it easier to make a purchase decision. Moreover, it can help you spread the word about your business and become a positive incentive for customers to visit your venue more often. This approach can also foster customer loyalty toward your business.
For instance, a gourmet food store can offer free samples of their latest cheese and charcuterie collection at the checkout counter. This will encourage customers to try the products and increase their likelihood of purchasing them.
You can also offer discounts for your marketing POS strategy. Offering discounts on special promotions can encourage customers to make purchases or try out new products as they wait in line or before they leave. Customers are more likely to buy when they feel they’re getting a good deal.
For example, a beauty store can offer a buy one, get one free promotion on their popular lipsticks at the checkout counter. This will entice customers to try new products and increase the store’s revenues.
Marketing POS Strategy #4: Online Marketing
Most online marketing techniques can merge with marketing POS. The most common approach involves utilizing email and social media marketing.
You can use email marketing to promote your offers and provide customers with exclusive deals. Using emails, you can directly reach out to potential customers and encourage them to visit your store. You can then place other products at strategic spots fostering extra sales.
For instance, a bakery can send out an email blast to its subscribers featuring its latest cupcake with a limited offer. This offer will entice customers to visit the bakery, and the attractive displays by the counter can encourage them to make an additional purchase.
Social media advertising is also an effective way to reach a large audience and promote your offers. With the proper targeting and messaging, businesses can use social media platforms to leverage the POS area.
Point of Sale Marketing Examples
Businesses can showcase their products and increase sales by utilizing the space and opportunities the checkout counter provides. From amazing displays to creative packaging, there are countless ways to make the most of the POS space.
This section will show two point-of-sale marketing examples with opposite results. This will help you take inspiration for your initiatives.
Successful Marketing POS Example
Imagine you are in a grocery store and see a display at the checkout counter for a new energy drink brand. The display features vibrant colors, bold graphics, and catchy slogans. It also comes with a special promotional offer, “buy one and get a second one free.”
Someone placed a display strategically at the checkout counter, where customers are waiting in line and have time to browse while they wait. The display also includes small samples of the drink for customers to try. As a customer, it may make you curious about the new energy drink and the promotional offer. It may also entice you to try the sample or take advantage of the special offer.
This is an example of a successful marketing POS campaign because it targets customers most likely to read the advert. That is when they are already in the store and waiting in line to check out. The unusual display and promotional offer grab customers’ attention and persuade them to buy the product.
The campaign also includes a sample, which allows customers to try the product before they buy it, increasing the likelihood of a repeat purchase. Overall, this marketing strategy can be an effective way for brands to increase sales and reach new customers.
Failed Marketing POS Example
Let’s take this case to illustrate a failed marketing POS example. A popular grocery store chain ran a point-of-sale marketing campaign for a new line of organic snacks. The campaign involved placing stunning displays near the checkout counters with large signs that read, “Try our new organic snacks today!”
While the campaign generated much interest initially, it soon became apparent that it wasn’t as effective as the store had hoped. One major issue was that the displays were too close to the checkout counters. This created a bottleneck and made it difficult for customers to move around.
Additionally, the signs were not specific enough, making it hard for customers to understand why they should try them.
Overall, the marketing POS campaign failed to achieve its goals of driving sales and increasing brand awareness. The grocery store chain had to pull the displays and rethink its marketing strategy.
In conclusion, the checkout area offers multiple ways to grow your revenues. You must be creative, pick items that tempt people, and architect the spaces to make the encounter inevitable and appealing.
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