Personalized WIFI: What Is It and What Benefits It Offersa

Marketing 14 minute read 13th December 2022

Personalized WiFi can be thought of as a way to customize the experience for your customers and promote furtherly your brand and your business. In this article, you will learn the advantages that personalized WiFi offers to business owners, and a few tips to get the most out of it

What Is a Personalized WiFi Access Point

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Have you ever tried to access a WiFi network that had the same name as the venue you were attending and a particular password? Well, you were accessing a personalized WiFi network.

When a business customizes its WiFi settings to match its brand identity, the business is creating personalized WiFi access.

Anyone can personalize their WiFi network name and credentials, however, these activities are typically done through guest WiFi management software. Moreover, this type of solution offers further useful features to brand your business and leverage your WiFi to drive revenues.

The Difference Between Free WiFi and Personalized WiFi

Free WiFi is simply the internet access offered to users and customers to navigate the web. Anytime a business allows you to log in to their network, you are using free WiFi that has not been personalized.

Personalized WiFi instead is customized WiFi access and settings to match your brand. When you try to connect, you will not see a random number and the name of the provider, instead, you will see a customized name (typically the name of the venue).

Moreover, personalized WiFi is typically set to provide a defined amount of bandwidth to any user to offer a constant speed to all users. Additionally, personalized WiFi usually adopts a password that is strong but easy to remember.

Why Business Owners Should Use a Personalized WiFi Access

Business owners have quite a few reasons to implement personalized WiFi access to their networks. As offering WiFi in a venue is fundamental to attracting and retaining customers, personalized WiFi access can be considered a detail that impacts the customer experience.

When it comes to personalized WiFi, there are mostly three different sets of benefits that are worth considering.

However, setting up all parts of a personalized WiFi access point can be tricky if you are not comfortable moving around the settings of your computer. If that is the case, you are better off finding a professional social WiFi hotspot solution, which offers additional features to business owners.

Let’s have a look at the reasons why business owners should use a personalized WiFi

Personalized WiFi and Branding

Branding your business is one of the main reasons to personalize your WiFi. When users read your name in the network list, they will immediately recognize your business.

Moreover, if your venue is in a trafficked area, you might attract users that are looking for a WiFi access point.

A personalized WiFi access point is a sort of billboard that anyone who is looking for a network will see.

Personalized WiFi and Network Management

Personalized WiFii is also a WiFi connection that has been set to provide an efficient and solid internet connection. You might decide to allocate a certain portion of your bandwidth to users. Otherwise, you can set how long a user can stay connected without having to log in again.

This prevents abusers from congestioning your connection and provides your real customers with an efficient WiFi experience.

Personalized WiFi and User Experience (UX)

The last benefit of personalized WiFi is that it makes the user experience at your venue simpler. If you use your name as a network name, users will find you immediately and wouldn’t go around to ask which is your network.

This makes everything simpler for your customers and you as well.

How To Personalize WiFi Name and Password

In order to personalize your WiFi name and password you just need to follow a simple process that won’t take you more than 10 minutes.

Depending on your router and what type of computer you use, the process might be different. However, you typically need to access your router management dashboard and then you will be able to personalize your WiFi name and password.

From the same dashboard, you can also implement other settings that will help you strengthen the security of your network and manage efficiently the bandwidth.

If you are looking for a tutorial on how to do it, look on Google or YouTube, adding your router name to your query.

How To Build a Custom WiFi Router

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A custom wifi router can be a great way to improve your venue networking. By customizing your router, you can optimize your wireless signal for your specific needs. In addition, personalized WiFi with a custom router can also provide better security for your network. However, there are some things to consider when creating a custom wifi router:

  1. What is your budget? Custom routers and appliances can range in price from $100 to $500.
  2. What are your specific needs? Do you need a long-range or powerful signal? Do you need lots of features or just the basics?
  3. Last and most importantly; How difficult is it to set up and use? If you’re not comfortable with technology, you may want to buy a powerful model and use a social WiFi hotspot solution.

How To Get a Custom WiFi Sign

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A customized WiFi sign can add personality to your venue, so it is a good idea to get one. You can find thousands of custom WiFi signs on the most popular eCommerce: Amazon. There are thousands of Amazon vendors that are listing customized WiFi signs, and you can get one for less than $20. Don’t forget to read the reviews on Amazon to ensure to get a quality product.

Try to pick a custom sign for your personalized WiFi that is original, big enough to be visible from distance, and matches your brand.

If you don’t want to look on Amazon, you can find one in any stationery or you can design yours with Canva and other design applications.

How To Fix a Custom Rom WiFi Not Working

A custom ROM that makes your WiFi not work is unfortunately a problem that requires some advanced tech skill to fix. The good news is that you can fix it.

Online you can find a variety of threads on forums that offer solutions to this type of issue. However, it might not be easy to fix.

If you can’t manage to fix it yourself, you might need to call a technician or ask for technical customer support from your network provider. Although these problems arise rarely, you will find someone that can help you.

Personalized WiFi Best Practices To Make Your Network Stronger and More Efficient

If you decide to make your personalized WiFi, there are a few best practices that you should follow that can make your network more efficient and protected from exploiters.

While you might decide to apply more advanced settings, the following practices will make your network secure and fast.

Personalized WiFi Practice #1 - Password

A personalized WiFi should use a password that is hard to guess, but simple to remember. Refrain from using a simple password that sounds funny or just a simple combination of numbers.

A password is supposed to protect your network, therefore aim for something that anyone can remember but is not easy or common.

Ideally, you want to change your password every day, but that would be hard to do manually. Therefore, if you don’t want to use software for this task, be sure to create a strong password and change it frequently.

Personalized WiFi Practice #2 - Firewall

A firewall is a system that provides network security by filtering incoming and outgoing traffic. It can be a physical device, a piece of software, or a combination of both. Firewalls are used to protect networks from unauthorized access and prevent malicious software from spreading.

Firewalls examine all incoming and outgoing traffic and block or allow it based on a set of rules.

Online you can find tons of guides on how to install firewalls. It might take a while to figure out how to put a firewall on your personalized WiFi but it is worth using one.

Personalized WiFi Practice #3 - Bandwidth Allocation

Bandwidth allocation is the process of allocating the available bandwidth among different users in a network. This process is necessary to ensure that all users in the network have access to the resources they need. Moreover, it prevents single users from monopolizing the bandwidth and causing problems for others.

Several different methods can be used to manage your bandwidth, and the most appropriate method will depend on the specific needs of the network.

In general, however, it is important to consider both the amount of bandwidth each user needs and the amount of traffic that each user generates. By taking these factors into account, it is possible to ensure that all users in the network have access to the resources they need without causing problems for others.

Personalized WiFi and Social Hotspots

As you might have noticed, personalized WiFi offers several benefits to business owners in terms of branding and network management. However, if you want to personalize your WiFi and optimize its efficiency, you might need some IT skills.

If that is not the case, the best way to personalize your WiFi is with a WiFi marketing solution.

These are software that plugs into your network and allows you to effortlessly manage your network. Moreover, a social WiFi hotspot offers thousands of features that can be used to grow up your business.

You can use a WiFi marketing solution to

  • Grow your contact list
  • Get more reviews on local review sites
  • Manage your WiFi passwords and bandwidth allocation
  • Grow a following on social media
  • Gather data from your customers
  • Run email marketing and SMS campaigns
  • Personalize your WiFi and captive portal

Do you want to try out a WiFi marketing solution built for small business owners? Try out Beambox for free for thirty days!

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