Restaurant Strategies: Essential Strategies and Trends

Marketing 17 minute read 31st May 2023

Restaurant strategies are a must-have in your marketing toolbox. Restaurant marketing strategies are the best way to grow and promote your business. And the best part is that they are so varied. Whether you prefer social media marketing or physical advertising opportunities, restaurant marketing strategies are flexible. Just pick which avenue you’d most like to venture down. The more, the merrier.

Of course, it takes a bit of prep to understand and collect all the different restaurant marketing strategies. Different strategies target different groups, and depending on your business, you’ll want to choose strategies carefully for your demographic. You could invest time creating an email marketing newsletter, a loyalty program, or even posting reels on Tik Tok. In this guide, we’ll cover everything you need to know about utilizing strategies in your business. Plus, the top 8 marketing strategies for a restaurant - so you’ll be well prepared moving forward.

What Are Restaurant Marketing Strategies?

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What are restaurant marketing strategies? It is a great question. The phrase is an umbrella term covering ideas and plans that restaurants use to try and improve. In short, restaurant strategies are just tried-and-tested techniques that business owners invest in to grow their businesses. These strategies could encourage more people to come to the restaurant. Alternatively, they could focus on boosting sales amongst existing customers through a loyalty program.

Restaurant marketing strategies are clever ways to advertise your business. These strategies can entail anything - from emails to videos on Facebook and billboards on the street. And the ‘best strategies’ are constantly changing, meaning there is room for creativity and paving your way. For instance, before the pandemic, Tik Tok was not a respectable app for social media marketing. However, it is now one of the most popular avenues for business growth. The fact that there are so many ever-changing trends makes restaurant marketing exciting.

What classes as a restaurant marketing strategy can be entirely up to you. That alone is liberating, as you don’t have to follow stuffy step-by-step. What do you think would be an excellent way to market your restaurant? The best restaurant marketing strategies are unusual and innovative. Balance a few of your strategies with some tried-and-tested on-trend classics, and you’ll soon see results.

Restaurant Marketing Strategy Examples: Top 8 Restaurant Strategies

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The easiest way to start your journey of utilizing restaurant strategies is by looking through examples. You can see what strategies are trending and what tricks get results. These trending strategies change quickly, so it is important to stay in the loop. After that, you can always head out on your own and come up with a few original strategies. These restaurant marketing strategy examples should give you that all-important first push - creatively speaking - providing all the inspiration you need.

1. Loyalty Program Restaurant Strategies

A loyalty program is one of the most valuable restaurant strategies to utilize. The program works based on rewarding customer loyalty and aims to create a huge crowd of loyal customers. Because loyal customers create regular profits. It is simple to set up, and you can simply inform customers as they settle the bill. Or, if you prefer a less confrontational approach, put a QR code by the till or on the menu. If you offer an immediate discount code, guests will snap up the chance to join.

With a loyalty program, you have a group of loyal customers that you can consistently target with marketing. It is a fabulous way to exercise control over the situation. It is also minimal effort if you automate things like email newsletters and texts.

2. Invest in Paid Restaurant Strategies

Investing in paid restaurant marketing strategies isn’t always feasible. But if it is, it is one of the most effective things to do. Investing in paid strategies frees up your time immediately - leaving you to enjoy different business aspects. It also has proven results, meaning you spend less time ‘seeing what works’ and more time admiring results. Google Ads is one of the most effective forms of paid marketing. Google Ads displays your adverts to the relevant audience and has clear packages to purchase.

3. Engage on the Magic Three

Don’t flap regarding social media marketing; it is the easiest of our restaurant strategies. Marketing your restaurant online guarantees results. Just remember the magic three: Tik Tok, Instagram, and Facebook. These three social media platforms target almost every demographic, so you are hedging your bets. And if you are posting 3-4 times a week on all three, you are onto a winner.

On Instagram and Facebook, you can sync posts using the Meta Business Center, so you post on both at once. This is perfect for a busy business owner and reduces the workload. Similarly, Instagram is the ideal adoptive home for already-posted Tik Tok videos. Don’t stress trying to post original posts three times a week on all three platforms. Just use all three like a group project for social media marketing.

4. Use a Slick Website as One of Your Restaurant Strategies

A slick website is a must when considering restaurant strategies. A website should be quick and easy to navigate. You need to be able to guarantee that customers will be able to find and open everything. And in fact, your website should direct them to things they hadn’t even thought about. Think of a good website as a friendly tour guide.

If you don’t have a website already, get one. A website marks a brilliant business and screams authority and professionalism. It also opens up your business to a wider range of people - like those researching restaurants outside your area.

5. Request Reviews

Reviews are the holy grail. Simply put, you’ll find the most success by encouraging online reviews. This is one of the most important restaurant marketing strategies. People go where they see people go. And having lots of positive online reviews shows that people are coming to your restaurant and having a fantastic time.

Having lots of reviews gives you authority, and it gives potential customers FOMO. And how could they not have a fear of missing out after reading all those glowing reports?

6. Use Email Newsletter Restaurant Strategies

Email newsletters are one of the most classic restaurant strategies. You simply collect email addresses - most likely through a captive portal - and then add them to a long list of recipients. These email newsletters can keep customers in the loop with events, menu changes, and discounts.

The key to email newsletters is getting the right frequency. Too many, and you risk getting blocked immediately. Too little, and you risk the recipient forgetting who you even are. Do some research and nail down a solid strategy before you begin.

7. Use Free Samples and Fun Events

Free samples and fun events are among the most exciting ways to market your restaurant. You can organize fun events, meet lots of people, and wow potential customers. Free samples and events are a brilliant way to get people in the door. Then you can use your marketing and sales skills to keep them returning.

8. Invest in Traditional Restaurant Strategies

Finally, don’t be afraid to invest in traditional restaurant strategies. Marketing strategies like billboards, posters, and flyers might be less common, but they’re not dead. By using these traditional strategies, you also combat digital poverty. This is a big issue as a certain demographic is excluded from much of society and accessing information. It is important to target these demographics as well as those online. Plus, you can take advantage of situational interactions, like people walking by a billboard en route to work or school.

Restaurant Strategies: Successfully Running a Restaurant Social Media Strategy

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Choosing a restaurant social media strategy is intense. Social media marketing is the most overwhelming of all restaurant strategies. The trends are never-ending, and you must be quick-thinking to capitalize on trending audio and interaction styles. You need to understand how algorithms and trends work to succeed with restaurant social media strategies.

If you have the budget, outsourcing to a social media marketer is the best option. It takes very little time, and, if you choose wisely, you guarantee yourself results. If you don’t have the budget for an in-house marketer, you should consider undergoing some training yourself. This way, you can successfully run your social media strategy. Besides, there are plenty of free social media marketing courses to up your game.

The main things to learn are the importance of trending audio, hashtags, networking, and response times. The more you learn, the better tooled you’ll be.

Restaurant Strategies Around Pricings: Finding Ultimate Restaurant Pricing Strategy

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It isn’t all about marketing within restaurant strategies. Pricing is the nerve-wracking part of running a restaurant. It is what everything hinges on. The profit margins are reliant on you getting this spot-on. Finding a pricing strategy is a lot of trial and error, and you probably don’t need us adding more pressure. Luckily, some tried-and-tested strategies should set your mind at ease.

The ultimate restaurant pricing strategy changes on a restaurant-by-restaurant basis. It massively depends on your location, menu, and customer base. So scan through these and see which resonates with you the most.

  • Combining high-cost and low-cost ingredients in dishes

By combining high and lost ingredients, you are bringing down the overall cost of the dish. However, you still provide high-quality statements - especially when preparing meat dishes. It is a good balance between high quality and cost-effectiveness.

  • Using the same ingredients across multiple dishes

Using the same ingredients across multiple dishes helps to limit waste. The last thing you want is ingredients going to waste because you didn’t get a chance to use them. Don’t even chance it by using the same thing in other dishes instead.

  • Add chef’s specials

Chef’s specials are the luxury option for customers, and for you, the dish gets you extra bang for your buck. Add it to your menu as a pricing strategy. Then you can increase your profit margins by charging more for the ‘special.’

Final Thoughts: Next Steps for Utilizing Restaurant Strategies

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Restaurant strategies are important. Essential even. So what are your next steps? We suggest jotting down a list of 3-4 strategies for restaurants that have caught your eye. Then, with these strategies chosen, pick one strategy to implement each week for the next three weeks or so. This is a great way to set a deadline and lock yourself in for the next steps.

Want some extra help with restaurant strategies? At Beambox, we are always happy to help. As experts in content marketing and making the most out of restaurants, we can help boost you toward success. Outsource to us, and let’s take the next steps together.

Let’s get things started today. Beambox offers the best all-in-one wifi marketing platform. We leverage a dynamic approach to connect, capture, and keep more customers. Start your Beambox free trial today, and let us help you maximize your content marketing potential.

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