Wouldn’t it be convenient if everything were available in retail? Many would feel so. It would make shopping and finding products easier for consumers. The same is true with retail WiFi.
Retail WiFi, also known as in-store WiFi or guest WiFi, is a wireless internet service provided by retailers for customers. This service intentionally enhances customer experience. It allows customers to browse the internet, check their email, or use social media while shopping or dining.
Why Do Businesses Provide Guest WIFI?
Retailers have been quick to adopt guest WiFi technology in recent years. Why not? After all, it provides a number of benefits for both the store and the customer.
For the store, it increases customer satisfaction and loyalty. It’s also a way to get valuable customer behavior and preferences data.
For the customer, it provides a convenient way to stay connected while shopping or dining. It also gives access to information and resources that can help with purchase decisions.
Let’s take a closer look at these benefits.
Customized Marketing Campaigns
Knowing how customers make decisions allows retail businesses to plan their marketing campaigns. It also helps businesses improve the in-store layout and optimize product selection. Retail WiFi will enable businesses to gather valuable data on customer habits and likes.
For example, retailers can track which areas of the store customers spend the most time in. They can also discern which products attract the most interest from customers and which marketing campaigns are the most effective.
This data can identify patterns and trends in customer behavior. The data can help retailers make more informed decisions about their business.
Retail WiFi Enhances Customer Experience
Retail WiFi can be used to enhance the customer experience in several ways. For one, retailers can use it to give customers access to in-store promotions, discounts, product information, and reviews.
Businesses can also use WiFi in retail to provide an easy way to make online purchases and check out.
Additionally, retailers can use retail WiFi to provide customers with a better in-store experience. Customers can navigate the store, find products, and get recommendations using mobile apps.
As you can see, WiFi in retail is a valuable technology. It brings a number of benefits for both retailers and customers. It can help retailers gather valuable data on customer behavior, tailor marketing campaigns, and improve the in-store experience. As for customers, it can provide a convenient way to stay connected, access information, and make purchases, all while in-store.
It is easy to see more retailers adapting to a constantly evolving technology in the future, mainly because more customers rely on their mobile devices.
Retail WiFi Marketing
Retail WiFi marketing is the use of in-store wireless networks as a marketing and customer engagement tool. Some ways retailers can use retail WiFi for marketing include:
Gathering customer data: As discussed above, retailers can use WiFi for retail to collect data on customer behavior and preferences. The data helps plan marketing campaigns.
Providing access to in-store promotions and discounts: Access to retail WiFi brings customers closer to promotions and discounts. Retailers can send push notifications to customers’ mobile devices.
Offering product information and reviews: Retailers can use WiFi in retail to provide access to product information and reviews. Customers can use mobile apps to scan product barcodes to view these.
Enhance the in-store experience: Retailers can use retail WiFi to provide customers with a better in-store experience. Customers can navigate the store, find products, and get recommendations using mobile apps.
Facilitate online purchases: Retailers can use WiFi for retail for an easy way to purchase online and check out. This saves time and increases convenience.
Connect with customers: Retailers can use retail WiFi to connect with customers through social media. Retailers can also use WiFi in retail to send notifications or surveys to customers and gather their feedback.
Create loyalty programs: Retailers can use retail WiFi to create loyalty programs. This includes rewards or discounts to customers who connect to the in-store WiFi network.
Retail WiFi marketing helps retailers gather useful data. Retail WiFi marketing also helps businesses to connect with customers and enhance the in-store experience. It can gather data to gain insights into customer behavior and preferences. It can also facilitate access to in-store promotions and discounts.
Other ways are offering product information and reviews and enhancing the in-store experience. It also includes easing online purchases and connecting with customers through social media.
8 Retail WiFi Solutions
Retailers that adopt retail WiFi marketing benefit by improving customer satisfaction and loyalty. It provides several solutions that assist retail business owners in managing their stores.
Here are the 8 most sought retail WiFi solutions in the market.
WiFi Analytics: WiFi analytics solutions include gathering customer behavior and preferences data. It tracks which products attract the most attention and which marketing efforts are most successful.
Mobile Apps: As discussed above, retailers can use mobile apps to give customers a better in-store experience. Customers can use the apps to navigate the store, locate products, and receive suggestions.
In-store Kiosks or Tablets: Retailers can use in-store kiosks together with retail WiFi. Customers can obtain product information and reviews through barcode scanning apps.
Online Purchases and Check-out: Retailers can offer a convenient method for online purchases and checkout through retail WiFi. This can be achieved by linking the in-store WiFi network with the retailer’s e-commerce platform.
Social Media Integration: Retailers can use retail WiFi to connect with customers through social media. Retailers can utilize WiFi for retail to send notifications or surveys to customers and collect feedback.
Customer Loyalty Programs: Retailers can use WiFi in retail to create customer loyalty programs. For example, retailers can offer rewards or discounts to customers who spend a certain amount of time in the store.
Wi-Fi Advertising: Retailers can use wifi for retail to send targeted ads to customers while they are in the store. This enables retailers to target customers with highly relevant ads, increasing the likelihood of conversion.
Wi-Fi Proximity Marketing: Retailers can use retail WiFi to send push notifications to customers based on location. This facilitates retailers to target customers with highly relevant offers, boosting the possibility of conversion.
Retail WiFi Tracking
Retail WiFi tracking is a technology retailers use to track customers’ movements while connected to the WiFi network. Retailers can use this data for marketing purposes.
WiFi analytics software helps with Retail WiFi tracking. The software can track the location of customer devices as they move around the store. This software can also track customer interactions with the store’s WiFi network.
Business owners can use this data to identify the most popular areas in the store. This also gives them an idea of the most in-demand products and the most effective marketing campaigns.
Retailers can also use WiFi tracking to create “heat maps.” Retailers can cluster customers and areas in the store where they spend most of their time. This information helps store owners to optimize the floor layout and product placement.
Retail WiFi tracking is also useful for sending targeted push notifications to customers based on their location within the store. This allows retailers to reach customers with highly targeted, relevant offers that can increase the chances of conversion.
List of Retail WiFi Providers
Before you get retail WiFi, it helps to know the players in the market and the solutions they offer. Retailers should evaluate their needs and choose a provider that best suits their requirements.
So, here is a short list of retail WIFi providers and the products they offer.
Cisco Meraki: Cisco Meraki is a cloud-managed IT company that provides retail WiFi solutions. The company’s solutions include wireless access points, security appliances, and mobile device management. Cisco Meraki’s retail WiFi solutions provide retailers with a scalable, secure, and user-friendly wireless network.
Ruckus Wireless: CommScope’s Ruckus Wireless is a provider of smart wireless systems for the mobile Internet. Ruckus retail WiFi solutions include wireless access points, controllers, and management software. Ruckus’ solutions provide retailers with an efficient and reliable wireless network.
Aruba Networks: Aruba Networks is a Hewlett Packard Enterprise company. Aruba’s solutions include wireless access points, controllers, and management software. Its retail WiFi solutions are also scalable, secure, and user-friendly.
Extreme Networks: Extreme Networks is a provider of network infrastructure solutions. Extreme’s retail WiFi allows customers to log in how they choose. They acquire valuable demographic data through a few clicks. Extreme’s solutions are scalable, secure, and easy to use.
Fortinet: Fortinet’s retail WiFi access is great for the office or outdoors. Fortinet delivers fast, reliable WiFi with advanced technologies to give users the flexibility to work wherever they need it.
Deep Blue WiFi Solutions provides wireless network solutions for commercial and industrial environments. Their products include wireless access points, controllers, and management software. It can be customized to fit the specific needs of retail businesses. They also offer installation, support, and maintenance services.
Tanaza is a cloud-based WiFi management software company that provides a platform for managing and monitoring wireless networks. It allows retail businesses to easily set up and manage multiple access points, create guest portals, and generate analytics and reports.
Cox Communications is an American company that offers customers a range of internet, TV, and phone services. They also offer a range of WiFi solutions for businesses, including WiFi hotspots and managed WiFi services. Their business WiFi solutions include features like guest access, secure login, and analytics to help businesses manage their wireless networks.
GoZone WiFi is a provider of WiFi solutions for businesses, including WiFi hotspots and managed WiFi services. They offer cloud-based network management and analytics, guest access, and secure login options. GoZone WiFi also provides various solutions for different types of businesses, such as hotels, restaurants, retail, and more.
These are some of the better-known retail WiFi providers in the market. Each of these has its own strengths and features that cater to the different needs and requirements of the retailers.
Leverage Retail WiFi to Grow Your Business Now
As you can see, retail WiFi technology is a useful tool to benefit both retail business owners and customers. Finding a retail WIFi marketing software that fits can help you scale your business needs and grow your revenues.
To leverage retail WiFi marketing, small business owners need various marketing features. They also need business solutions that help track and record customer behavior and preferences.
Beambox’s WiFi digital marketing solution can help you get the most out of your customer relations. You can get reviews, contact lists, and information from your new and loyal customers through your guest WiFi network.
Beambox can help you plan, monitor, and redirect your marketing efforts to grow your business.
Learn more about Beambox and start growing your business now.
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