Valentine’s Day Sale Ideas: Monetizing Romance

Marketing 15 minute read 9th January 2024

Valentine’s Day sale ideas are the perfect way to reinvest in the jackpot that is an annual’ romance day’. Regardless of your industry, you can attract last-minute shoppers looking for that perfect gift at the perfect time.

If you manage a restaurant, you might think about themed foods or fancy prix-fix menus. You might own a retail store and offer limited-time deals and steals. Or you could run an online clothing store with a wider audience and people wanting Galentine’s party clothes. These industries benefit from sales and Valentine’s Day promotion ideas.

So, what do you need to know? What are the best sale ideas? And how exactly do you rocket your Valentine’s Day to sky-high levels of success? Well, that’s what we are here for — showing you how to monetize romance this year. Let’s make a start, and you’ll be an expert in no time.

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Why Invest in Valentine’s Day Sales?

First things first, why invest in Valentine’s Day sales? What is the real benefit of cashing in at this time of year — and is it really even cashing in? What is Valentine’s real profit potential? The average American spends $175 to $210 on Valentine’s each year, a considerable amount to target.

You should invest in Valentine’s Day mainly because there are significant markets to target. It is a big deal; many pull out all the stops to gift and surprise their significant other.

Next up, you should invest in sales because you’ll already see the impact of this holiday. The hospitality industry gets mainly run off its feet. So you could jump ahead of the curve and get marketing. If you get full bookings, you could target it with specific sales and packages.

Businesses like hotels see a sharp rise in short stays around Valentine’s Day, while restaurants see an increase in reservations. Having a few marketing ideas can shape this boom and increase profit even more. You already have demand, so provide for it.

Finally, you should invest in Valentine’s Day sales because they are an ideal profit spike in your annual calendar. It comes after New Year’s, Christmas, the May bank holiday, and Easter. This is ideal for countering the typical low season.

No monthly profit is steady; it spikes depending on events and trends. You can create gift guides and an email list to target loyal shoppers all year round. But overall, the important thing is that you take advantage of these events and spikes.

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How To Promote Valentine’s Day Sales

Knowing how to promote Valentine’s Day sales is — quite literally — half the battle. Below, we will talk a little more about the official time scales you should use for VD. But this section will tackle how you should target the promotion stage of your launch and campaign.

What do you need to know? And what are the most effective ways forward? These are some marketing ideas for your sales.

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1. Email Marketing

Email marketing is ideal, especially if you already have an email list. A solid email list is something you typically build over time. It is a list of loyal shoppers that you can contact by email with promotional content. You then hook people in, selling products and services or prompting in-person visits.

Email marketing is one of the most effective things you can use.

You can start with a month’s pre-launch warning — say, if you’re considering this in November or December. January is typically the launch time, so you want an email list ready before then. Oh, and don’t make these common email marketing mistakes.

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2. Posters and Displays

This is important to consider, especially if you run a business with a physical location. Use a bit of restaurant or store traffic analysis to determine how worthwhile this will be. This is also a good idea to figure out your target demographic.

Posters and displays target existing customers and flag your Valentine’s Day sales to already loyal customers. Since they are already interested in your business, they are a great audience to target.

Similarly, window displays and posters can attract people walking past. If you already have excellent location marketing, this is a brilliant way to target those in your local area. Your location is a platform — use it.

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3. SMS Marketing

SMS marketing is similar to email marketing. You just collect a list of mobile numbers over time and then use the list for marketing purposes. In this instance, you’ll use it for Valentine’s Day SMS marketing.

SMS marketing is short and sweet. The texts are snappy and succinct. Think of a powerful sentence or two that you pack with emotive words and a strong CTA.

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4. Social Media Marketing

Social media marketing is huge — let’s face it. It is how most people market these days. You can choose Facebook, Instagram, TikTok, or even a combination of these. You build a great marketing platform by building followers and engaging with an online community through posting content.

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5. POS Marketing

Finally, there’s POS marketing. This is brilliant for targeting existing customers and reminding last-minute shoppers. Set up Valentine’s Day sales next to the point of payment or sales, for instance, at a till or bar area in a restaurant.

You can then encourage staff to prompt customers to look at a neatly arranged assortment of products or services.

Staff can ask, “Would you like to purchase any of our reservation vouchers for Valentine’s Day?”. Or perhaps, “Do you need to buy anything for Valentine’s?”.

It plays into urgency and encourages an impulsive, quick decision buy. This is perfect if you have products or services that you can arrange neatly near your POS.

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6. Partner Marketing

Partner marketing is a brilliant way to combine boosting Valentine’s Sales with networking in your community and industry. It simply involves partnering with local businesses as a way of getting a bit of extra marketing through them. For instance, sponsoring a local winery or brewery by providing their products.

Since you are selling their products, these businesses will market your events and business. It is a bit of a “I’ll scratch your back if you scratch mine” situation.

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7. Word-of-Mouth Marketing

Finally, there’s word-of-mouth marketing. This marketing strategy is pretty passive and out of your control. However, with that said, if you tick off the rest of these marketing strategies with style, you’ll get word-of-mouth marketing. It gives potential customers something to talk about.

Try to remain as relevant and interesting as possible, with eye-catching and unique Valentine’s services and products.

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When To Start Planning Valentine’s Day

Another critical question is when you should start planning Valentine’s Day. Ideally, you’ll begin planning products two months before — think December time — and launch around mid-January. This gives you a month to plan, create, and source products.

Then, you have a month of marketing and sales to bring products and services to buyers before the big day. Whether you are running an event or launching the cutest Valentine’s cards, this stage and run-up are essential. It gives you substantial time to create a brilliant campaign and allows customers to opt in.

Your general timeline should look like Valentine’s prep by the 15th of December. Think menu creation and design if you are a restaurant. Or meetings on package ideas if you run a hotel. Or even dress designs and product creation if you run an online store.

You should also know your target audience and how you target them. A great marketing plan is vital at this stage so you can seamlessly launch in January. This stage might seem like a squeeze at that busy Christmas time, but it’s worth squeezing in. January always flashes by. And you want to take your time with this essential part of the process.

Then, by mid-January, you should be launching your products and services hard. Think about all the marketing and put 110% to put products and services before the necessary customers. January is sales time.

And by launching in mid-January, you are giving yourself a whole month before Valentine’s on the 14th of February. It is worth noting that it’s also worth keeping Valentine’s sales running a week after. This gives last-minute shoppers and late-comers a chance — often even cheaper.

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Final Thoughts: How Much To Budget for Valentine’s Day Sales Ideas

So, how much should you budget for all of this? How much does the average business budget for Valentine’s Day sales ideas? Well, it all comes down to what you offer as a business.

You could budget as little as a few hundred dollars if you offer services or use drop shipping for products. Or you could require thousands upfront if you create or buy products to sell.

Then, you should consider marketing, which could be free if you have the time to DIY it. Alternatively, you should budget up to $500 on the low end to $1,000+ on the higher end.

Before you get really stuck, you should work on collecting those marketing details. At Beambox, we run an excellent all-in-one WiFi marketing platform that allows you to collect marketing details through guest WiFi. Start your Beambox free trial now, and market your Valentine’s Day sale ideas effectively.

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