CRM Database: What It Is and Why You Need It

Marketing 17 minute read 9th March 2023

Think of a CRM database as a massive collection of all the customer details you could ever need. A CRM database combines all your details into one place - making it neat, organized, and easily accessible. A single database is a perfect solution to stay on top of valuable customer details.

Organization is vital when running a business. You’ll have lots of customer information to organize if you correctly leverage tools like wifi marketing and captive wifi portals. Customer details like contact details and demographics are vital for your marketing team. Especially when it comes to a business strategy like email marketing campaigns. In short, a database is an essential part of your business.

Let’s take a look at what type of database CRM actually is. We’ve got loads of valuable tips, tricks, and explanations coming up - so sit tight and let’s get started.

What Is a CRM Database?

crm database

Are you wondering, “what is a CRM database”? It helps to know that CRM is an acronym standing for Customer Relationship Management. This fancy phrase means that this tool contains everything companies gather from customer interactions. It is thorough and an absolute savior when you may have hundreds of customers daily.

This database collects everything from social media post interactions to customer reviews and queries. You’ll have data flying in from all business aspects - from the marketing team to the sales team. The database notes purchases, tags, phone calls, and email queries. You can bet that a CRM database will pick it up every customer interaction. And even better, artificial intelligence collects the information - making it an entirely passive process for business owners.

Not only does the database collect data, but it also displays it on an easily accessible dashboard. Business owners can quickly log in and instantly access statistics and details. This easy access element is essential and one of the most significant assets of using CRM.

Operating a Customer Relationship Management database is also perfect for a remote team. The database doesn’t require staff to use the same computer or phone - or even be in the same time zone. The database dashboard is entirely customizable, too, meaning you can tweak it to your business and its individual requirements.

Forget the days of endless scrolling through spreadsheets - creating a CRM database is well and truly entering the 2023 trends. This sophisticated and automated database requires no manual input once set up. Modern CRM systems are well worth your investment and are a total asset to your company and its success.

5 Essential Components of a High-quality CRM Database

crm database

Now that you are up to general speed on what a CRM database is, let’s take a deeper look. There are five main components to a successful CRM system, which we’ll break down in this section.

1. A CRM Database That Prompts User Adoption

First up is user adoption. User adoption refers to new customers committing to a product long-term. Now, in a CRM system, this refers to both you and your customer base.

With an excellent CRM database, a business should quickly step towards user adoption. By adopting the system for long-term use, you’ll implement findings towards furthering your business success. For instance, regularly reviewing the dashboard to check customer feedback details and measure customer interactions.

From a customer perspective, CRMs are also fantastic for measuring user adoption. The database is excellent for tracking successes and repeat customers.

2. A Database With Security and Data Privacy Measures

Security is critical when it comes to protecting your business and customers. A good CRM system has fantastic security and data privacy measures in place. Of course, all your systems should be well-protected. However, when collecting valuable customer information, you take on extra responsibility. To ensure ethical business practices, you must be able to guarantee data protection.

If this sounds like a mammoth task, don’t worry. Security is not mission impossible. Just watch for a CRM database with features like two-factor authentication or access permissions. Any CRM system worth its salt will take steps to guarantee security.

3. A CRM Database With Customizability

This sounds like a fun feature rather than an essential component. However, customizability is really important. Customizability allows you to adjust your CRM system to fit your business requirements better. It means you don’t have to suffer under an all-size-fits-all approach.

And, for those new to the world of CRM, you can change your mind about features later. This means your purchase is flexible - not a one-time and lump it deal. A database CRM that you can customize is a much safer deal. Investing back into your business can seem like a big jump, so choosing a flexible database is essential.

4. A Database With an Effective Dashboard

A massive component of a fantastic CRM system is an effective dashboard. You need to be able to glance quickly at the dashboard and gauge all your significant stats. A helpful dashboard contains meticulous details and clear, easy-to-understand reports. Bonus points for the use of color and features like pie charts. Scrolling through endless stats in black and white can get dreary really fast.

An effective dashboard is really vital. If you can’t concentrate on it for over a few minutes, scratch it and find a different CRM database. The dashboard is the hub of the system - where everything comes together.

5. Automation

Lastly, automation is a must-have component of a modern CRM system. Gone are the days when businesses paid staff to trudge through, manually collecting details. Now, artificial intelligence has got that down. Artificial intelligence tracks and automatically records information on all customer interactions.

There’s no need to make your job (or anybody else’s) harder. So, make automation one of your top components when shopping for CRM databases.

Finding CRM Database Software

crm database

You know what to look for and what a CRM database is - how do you press purchase? Finding CRM software is easy in the sense that there are lots of options. However, this can equally throw a spanner in the works for the indecisive.

When finding CRM Database software, always look for reputability and security. After all, this software will handle all of your most valuable information. And for customers, there is added risk as these are often personal details. Check trusted sources for recommendations and each software for positive past and current user views.

After establishing that the software is reputable, it’s time to weigh it up against our five must-have components. Remember, a fantastic CRM database has all of these five:

  • Customer adoption
  • Customizability
  • Effective dashboard
  • Automation
  • Security and data privacy measures

Another essential aspect to consider when finding a CRM system is cost. What can your business budget for? What are the non-negotiables for pricing and features? It is also crucial to note that many CRM databases are free. And speaking of free CRM software leads us to our next point.

Free CRM Database Options

crm database

Why pay good money when you can get good software for free? It doesn’t make sense to unnecessarily fork out a considerable proportion of your reinvestment budget. Check out our top free CRM database suggestions for minimal risk and maximum gain.

  • Bitrix24

Bitrix24 is an all-in-one app that includes a database. It is free and allows unlimited users and contacts - a considerable perk compared to other plans. Each customer you’ve ever interacted with gets their own customer profile containing reports about your customer relationship.

  • Zoho CRM

Zoho CRM is another piece of software with a generous free plan. You get a staggering 5,000 customer records free of charge. The only downside to this software is that you miss out on integrations. For instance, linking this CRM database to Facebook requires a paid subscription.

  • Capsule

Capsule is a wonderful app - basic but easy to use and effective to utilize. Capsule has wide praise for its functionality and is well-suited to business owners wanting to specifically ‘manage’ data. There is a strong lean towards the planning aspect, with a calendar service and list features. You also get daily task reminders, which are ideal for keeping your priorities on track.

  • Streak

Streak is the opposite of Capsule. It is ideal for anyone looking to immediately scale their business by reinvesting in email marketing. Why? Because it integrates with Gmail for free. The software tracks everything down to when your recipient opens the email. It is easily one of the best email marketing software that 2023 has to offer.

  • EngageBay

EngageBay is the tool of all tools. Users need to access their customer information dashboard. The software also provides customer support, sales, marketing, and chat features. As a free CRM database, it kills dozens of birds with a single stone.

How To Build a CRM Database

crm database 6

Building a CRM database is no marathon - just simple steps. Allow at least an hour or two to set up your database. But once you complete this stage, you’ll have no more work. Ready? These are the steps on how to build a CRM Database:

  1. Establish your non-negotiables. You need to know what you want to get out of your database before you start shopping for software.

  2. Choose your software. Once you have your list of must-haves, you can start choosing your software. Take your time with this stage, and check lots of reviews.

  3. Input all your details and set up any integrations. This is where the magic begins, as the database can start doing its job once it has the ‘goods’. With details and integrations set up, you can check out your new dashboard and stats display.

  4. Review your details and set a date to check back. Reviewing your details is critical for making any customizations or spotting typos. And by selecting a date to check back, you are starting a schedule for success. The best way to get the most out of your CRM database is to use it. So pencil in that date and stick to it.

Final Thoughts: Is a CRM Database Right for You?

It’s easy to see just how beneficial a CRM database can be. Customer relationship management can be a simple process as well. In fact, with modern systems, it can be a total breeze. You’ll get automated stats through artificial intelligence and software tools. Whether you want to boost your sales productivity or drive more effective email marketing campaigns, CRM software will help. A CRM database is the most valuable data collection in your business strategy.

When it comes to organizing valuable data, it is something that your business should prioritize. And if you want to achieve real success, it’s a must from a marketing perspective. Now that you know what to look for and why CRM systems are so fantastic, you can start.

Looking for some extra guidance? Here at Beambox, we are always happy to help. As experts in customer interactions and marketing, we can help start your journey to success. Outsource to us, and let’s take the following steps together.

We have excellent results in making the most of your customer base, so let’s get the ball rolling today. Beambox offers the best all-in-one wifi marketing platform. We leverage a dynamic approach to connect, capture, and keep more customers. Start your Beambox free trial today, and let us help you maximize your wifi marketing potential.

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