With over three billion active social media users on the planet, your restaurant needs to be front and centre if it wants to grab the attention of prospective customers.
There’s just one problem: inspiration. If you’re undertaking the social media management for your restaurant personally, it’s unlikely that you have the expertise or time to keep a content pipeline constantly burning away in the background.
The good news is that, like so many things in business, most social media posts have already been published by others. And, over time, they’ve been adjusted, moulded and tuned to be as engaging and eye-catching as possible.
For you, that means there’s a wealth of tried-and-tested social media posts from which to gain inspiration and craft your own.
Today, we’re going to give you all the inspiration you need to fill your social media calendar for at least the next six months.
Before we get started, you may be understandably asking yourself why you need to invest time in social media marketing. After all, isn’t it all about pay-per-click advertising these days?
Nope. In fact, as a restaurateur, it’s vital that you mix organic publishing with PPC campaigns on social media. These two approaches will help you create an engaging digital presence and pick up immediate business, respectively.
More importantly, they’ll increase your overall digital footprint, which is immensely important. There are so many reasons why this is the case - for instance, it’s thought that 99% of millennials and Gen Z customers are more likely to rely on social media for reviews, and we all know how important reviews are in this industry.
So, without further ado, let’s get into a massive, bookmark-able list of the best social media posts for restaurants.
50 awesome social post ideas for restaurants
- Ask a member of the team to do a video tour through the building
- Ask staff what their favourite drink is and post the montage as a story
- If pet-friendly, regularly post photos of customers’ dogs (and have a ‘dog of the month’ post)
- Latch onto any big sporting event and post your score predictions or related food offerings
- Post some fun food photos - ask the kitchen team to get creative (or silly)
- Advertise an event you have on the horizon
- Say “Happy Birthday” to regulars who have given you that information
- Introduce a brand-new menu item
- Celebrate the restaurant’s birthday each year with a few social posts
- Publicise any limited time menu options you have available
- Reveal a fascinating fact about the building or its history
- Randomly approach customers and ask if they’d mind leaving a ten second video testimonial for Instagram before they leave
- Grab a bunch of your best reviews and schedule snippets of them across the month
- Ask your followers to send their pictures from your venue (remember to tag them in the post)
- Do some charity work and chart the progress via a story
- Introduce new team members
- Get involved in a social media challenge (there’s normally at least one taking place)
- Ask the team to come up with some unique/lesser-known food and drink pairings
- Re-post any positive online commentary about your restaurant
- Shine the spotlight on one of your favourite producers or suppliers
- Film the chef preparing one of your dishes
- Hold a quick Q&A with the team on a newsworthy (but light) topic
- Post a daily fact about the area in which your restaurant resides
- Stage an AMA (ask me anything) as the business owner
- Task employees with serving the community for one day a month and post photos from their activities
- Ask the chef to stage an AMA
- Hold a poll asking what dishes your followers enjoy the most
- Introduce a neighbouring business
- Create a story whenever you treat the staff to a day or night out
- Start a monthly ‘our favourite customer’ spot where you quickly interview someone on video
- Repost any memes (within reason) that make you laugh or smile - particularly if they’re hospitality or restaurant-related
- Ask the team for one word that describes their job and post the montage as a story
- Use LinkedIn to target the business community and advertise your restaurant as a space to work and network
- Promote your online booking page to encourage more direct bookings
- Undertake a weekly ‘did you know’ series where you reveal something unusual about the restaurant or its operation
- Highlight the way you cater for allergens (often, just a photo of the gluten-free menu with the right hashtags, for instance, will do)
- Republish any foodie reviews about your restaurant
- Ask staff to demonstrate their favourite hobby on camera
- Ask staff to reveal their favourite thing about hospitality
- Stage an employee of the month competition (you could even ask followers to vote for their favourite)
- Reveal how sustainable your operation is with a short video tour
- Invent your own hashtags and use them to promote your offers
- Promote your email mailing list by occasionally tweeting the link and explaining what subscribers get in return
- Video a member of bar staff crafting a cocktail
- Show local community support by posting photos of locally-sourced ingredients (tag the suppliers!)
- Post some interesting stats about your restaurant (its age, number of ovens, square footage - that kind of thing)
- Tweet the occasional saying or proverb that relates to the way you run your business
- Encourage people to leave reviews by linking directly to your presence on TripAdvisor
- Use Britannica’s On This Day to find historical references that relate to your offering!
- When figuring out new menu options, hold a poll to see which are the most anticipated
We hope we’ve given you plenty of inspiration above when it comes to social media content for your restaurant.
We’ll be updating and adding to this list regularly, so remember to bookmark and check back whenever your social media pipeline starts to run dry!