Google Reviews and SEO: How Businesses and Websites Can Rank

Marketing 14 minute read 30th October 2023

When it comes to attracting customers and becoming popular online, Google is one of the most important platforms for businesses. Unfortunately, many businesses struggle to rank high because they misunderstand SEO strategies. Google reviews and SEO work together to provide Google’s users with the best results for their queries.

In this article, we break down complex concepts to help you understand SEO and how reviews affect your ranking. You’ll learn the basics of ranking algorithms and the most important aspect of curating to improve your positioning online.

This guide is extremely important for business owners who care about what Google shows to users. Therefore, stick to the end, and you’ll have the knowledge to grow online.

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Google Reviews and SEO Value: How They Affect Your Online Ranking

Let’s start with the basics and discuss Google reviews and SEO value. Understanding this relationship is the first step to ensure you spend your energy properly.

When customers leave positive ratings for your business on Google, it’s like they’re advocating for you. Now, Google wants to show the best options to its users. So, if your business has many good reviews, Google thinks it is reputable. As a consequence, it will show the website or listing to many people.

This explains why reviews are a powerful ranking factor, especially on Google. This is where SEO comes in. SEO is the set of leverages businesses can pull to have search engines like them. The reason why Google reviews and SEO value is high is because it can totally change someone’s business volume.

Google reviews are important because when a business has a high rating, businesses enjoy fantastic benefits:

  • Trust Boost: People trust a business more because others have had good experiences.
  • Visibility Increase: Google is more likely to show the business higher in search results.
  • More Clicks: When people see high ratings, they’re more likely to click on a business.
  • Higher Sales: Trust + Visibility + More Clicks often lead to more sales or bookings.

So, it is a positive circle that can truly improve the faith of a venue or an online business. With that said, depending on your type of business, you need to approach SEO and reviews the right way.

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SEO, Local SEO and Google Reviews Ranking Algorithms Explained

SEO, local SEO, and Google reviews often appear together in discussions about ranking. However, there are distinctive differences to know. To have a clear picture of the context where your business will compete online, let’s clarify these basic concepts:

  • SEO (Search Engine Optimization). It is the set of actions that a business runs to rank higher in search engine results. It involves various techniques and strategies that might change depending on the type of business. The primary goal of SEO is to increase organic (non-paid) traffic to an online project.
  • Local SEO. It is a subset of SEO that focuses specifically on optimizing a business’s online presence for local searches. When someone searches for services or products in a specific location, a business might appear in the search results. Local SEO is crucial for local businesses. It takes into account factors like a business’s physical location, updates, local reviews, citations, and backlinks.
  • Google Reviews Ranking Algorithm. It is the system Google uses to rank businesses based on their reviews. It considers the quantity, quality, and recency of reviews a business receives on its Google My Business listing. Positive reviews can enhance a business’s visibility in search results. Negative reviews can have the opposite effect. Algorithms, even if sophisticated, might fail to recognize fake reviews. This is another reason why businesses must deal with negative reviews. The algorithm affects how Search Engine Algorithms assess which businesses best match needs.

Depending on the business you run, you might need to work on your SEO or local SEO differently. Surely, if your products and services receive reviews, you’ll have to make sure that these.

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How Reviews Affect Ranking on Search Engine

The number of online reviews a business has significantly influenced its visibility, especially in local search results. While there isn’t a specific “magic number” of reviews required, several factors come into play:

  • Competition: If businesses in your industry or locality have numerous reviews, you need a similar amount to stand out. It’s beneficial to have a comparable number or more to remain competitive.
  • Quality: While having a large number of reviews is good, the quality of those reviews is critical. A business with fewer but predominantly positive reviews can rank higher than one with many mixed or negative reviews.
  • Recency: Google values fresh content, and this includes recent reviews. Regularly receiving reviews indicates that your business is active and engaging with its customers.
  • Diversity: It’s not just about the star rating. The content of the reviews, the diversity of feedback, and the details provided matter. Reviewers offer valuable insights and affect your business’s online reputation.
  • Response: Engaging with your reviewers by responding to their feedback impacts your online reputation. It shows that you value customer feedback and are proactive in addressing concerns. Answering reviews is a fantastic way to get more reviews on Google.
  • Consistency: While Google reviews are crucial for local SEO, reviews on other local review sites also matter. A consistent reputation across platforms enhances your overall online credibility.

Do Google Reviews Help Bing and Yahoo SEO?

As you own a business, it is natural to try to maximize your results. Therefore, you want to take action that affects as many search engines as possible. While Google drives the majority of online traffic in Western nations, Bing and Yahoo still matter. So, do Google reviews help Bing and Yahoo SEO?

The direct answer is No. Google reviews do not directly influence Bing and Yahoo SEO. However, there’s more to consider:

While Google reviews specifically impact rankings on Google’s search engine, the broader concept of online reputation and trust is universal. A strong online reputation can lead to higher popularity and loyalty to your business. This can result in more direct searches for the business name, more website visits, and more user engagement. All these will indirectly benefit SEO on other search engines like Bing and Yahoo.

Additionally, while Bing and Yahoo have their algorithms and ranking factors, they also value user experience. A business with a strong reputation, as evidenced by positive reviews on any platform, will be more trustworthy and authoritative.

Therefore, even if Google reviews don’t directly influence Bing and Yahoo rankings, they do it indirectly. A strong online reputation will help you rank on any search engine.

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Ranking Factors for Businesses on Google

At this point, it is useful to mention other factors that affect your ranking on Google. While many factors influence rankings, the overarching theme is to provide a high-quality, user-friendly experience. These are the most important factors:

  • Website Relevance: Google prioritizes websites that offer high-quality, relevant content to users. This includes qualitative information, clear navigation, and a user-friendly design.
  • Mobile Responsiveness: A mobile-friendly website is crucial. Google rewards sites that look and perform well on mobile devices.
  • Backlinks: These are links from other websites pointing to your site. Relevant backlinks can significantly boost your site’s authority and ranking.
  • User Experience: Factors like site structure, user engagement, bounce rate, and time spent on the site influence rankings. A positive user experience is all you need.
  • Content Quality: Write and share on your website relevant and well-structured content. It’s also important to use the keywords relevant to your business.
  • Local SEO: For local businesses, many factors intervene in their ranking. A curated Google Business profile, positive reviews, and backlinks influence local search rankings.
  • Technical SEO: The website must work fine. Proper site structure, XML sitemaps, and other technical factors play an important role.
  • Page Speed: The faster your website loads, the better. Slow sites offer a poor user experience, and Google punishes them.

How To Get More Reviews and Have a Better SEO

As you have seen, Google reviews and SEO are fundamental for your online success. You can’t ignore getting consistently new and positive reviews. Manual methods work fine, but you can’t scale your business. If you want to get more reviews systematically, you need to automate getting reviews.

Beambox WiFi marketing platform helps you automate receiving reviews and managing your online reputation. If you run a local business, you can grow your rating on the most prominent local review sites. Moreover, you can run marketing campaigns and secure your WiFi with just a few clicks. Start your free trial today!

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