How To Remove Fake Google Reviews and Protect Your Reputation

Marketing 20 minute read 23rd June 2023

“How can I ensure that customers trust and believe in the authenticity of my business’s reviews?” “How can I create an environment that promotes integrity and ethical practices?” If you’re asking yourself these questions, you must learn how to remove fake Google reviews.

These fake reviews are a massive hurdle in providing customers with the correct information. What’s more? They unfairly stain your reputation.

So, are you ready to get rid of those pesky misleading reviews? Then this article will show you the exact process of removing fake Google reviews. You will also find terrific workarounds that help you manage your reputation and build trust.

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Reasons Why You Need To Remove Fake Reviews on Google

Learning why you should do that before jumping on how to remove fake Google reviews is essential. This will help you get mental clarity, as every process needs a goal.

There are mainly 3 reasons to do so:

  1. Reputation Management: Firstly, understanding how to remove fake reviews on Google is part of reputation management for businesses. Your online reputation it’s essential. Moreover, it results from your hard work, dedication, and commitment to providing excellent products and services. And here’s the thing. Genuine reviews hold immense value as they represent the authentic experience of customers. They serve as a barometer of customer sentiment. Fake reviews tarnish the reputation you’ve worked so hard to build.

  2. Accurate Facts: Removing fake reviews is crucial in ensuring that your online presence accurately reflects your business’s true essence. This way, you can maintain authenticity and attract customers who genuinely resonate with what your business offers. What’s more? When potential customers come across fake reviews, it’s natural for them to question the authenticity of all reviews. This jeopardizes genuine, positive reviews as well. Your proactive approach to fake reviews demonstrates your commitment to transparency and integrity.

  3. Attracting Clients: Customers heavily rely on local review sites to make informed decisions about where to spend their money. So, it’s about providing them with a reliable and trustworthy source to guide their choices. And let’s not forget that fake negative reviews might sway potential customers and take them to your competitors instead.

How To Remove Fake Negative Reviews From Google the Right Way and Avoid Mishaps

As seen, managing your reputation and removing fake reviews is essential to succeed in business. Let’s now explore the procedure on how to remove fake negative Google reviews. __Fundamentally, there is only one way to go about this process: to ask Google to remove it. __

However, Google has specific policies when it comes to review removal. So, what if Google doesn’t remove the review you flagged? Well, don’t worry. Along with the exact steps to remove fake Google reviews, you will discover alternative approaches that work wonders.

But for now, let’s see how you can flag a review and ask Google to remove it.

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Step #1 To Remove Fake Google Reviews: Understand Google’s Terms of Service for Reviews

The first step to removing fake Google reviews is understanding which reviews you can and can’t flag. Google won’t remove a review just because you have flagged it. It must violate Google’s terms of service.

These guidelines are in place to ensure the integrity of the review system, allowing users to rely on genuine feedback. Let’s delve into what Google finds acceptable in terms of reviews.

Firstly, the review should convey the reviewer’s firsthand experience with the business or service. So, if a review isn’t from the reviewer’s own experience, you can flag it, and Google should remove that review.

Moreover, it expects reviewers to provide unbiased opinions. Personal relationships, affiliations, or financial incentives should not influence the review.

Additionally, Google prohibits reviews containing false information, misinterpretations, or fraudulent claims. It has specific algorithms in place that detect fake and fraudulent reviews.

However, many have found ways to crack these algorithms. But there’s still hope because you can identify these fake reviews yourself. We will discuss how in the next step.

Furthermore, Google asks reviewers to maintain a respectful tone and use appropriate language.

So, if the fake review you want to flag violates the above terms, then Google will remove it.

Step #2 To Remove Fake Google Reviews: Identify the Fake Reviews

Let’s now see how to identify fake reviews. This is an essential step before going through the procedure to remove fake Google reviews.

Firstly, look out for a sudden surge of reviews within a short timeframe. This is especially true if they all lean heavily towards positive or negative.

Moreover, take note of reviews that use identical or nearly identical phrases. They may exhibit many grammatical errors or employ unusual language patterns.

Another surefire way to distinguish is by reading the details. Genuine reviews typically provide specific information. On the other hand, fake reviews are vague, lacking relevant details or specific information.

Furthermore, if a review seems too exaggerated or unrealistic in its tone, it’s worth approaching it with skepticism.

But don’t stop there, be alert to reviews that appear biased due to personal relationships or affiliations. For example, negative reviews from competitors. Nonetheless, you can’t flag negative reviews as fake. Rather, you should learn how to deal with bad Google reviews.

Lastly, check if the same reviewer has left similar reviews on other platforms or websites. However, remember that while these are indicators, they do not guarantee that a review is fraudulent. So, it’s vital to gather sufficient evidence.

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Step #3 To Remove Fake Google Reviews: Send the Report To Google

The next step to remove fake Google reviews is to take action and report them to Google. So, here’s what you need to do.

Start by signing into your Google My Business account. If you don’t have a business profile yet, you can create one by following the instructions provided by Google. This Google business profile will allow you to manage your online presence.

Next, navigate to the business listing that contains the fake review. Then find the specific business review that you want to report.

Then click on the flag icon or a link that says “Flag as inappropriate” or “Report.” A dialog box will appear. It will prompt you to provide additional information about why you believe the review violates Google’s guidelines.

However, remember to provide evidence supporting information you may have that can assist the Google review team in evaluation.

After providing the details, click the “Submit” or “Send” button to send your report to Google for review.

Step #4 To Remove Fake Google Reviews: Wait for a Response

After submitting the report, you have mostly finished your work to remove fake Google reviews. However, remember that Google’s review removal process may take some time. This is because they conduct their investigation to determine the validity of the flagged review.

While reporting the fake review increases the chances of having it removed, the ultimate decision is for Google to make.

But don’t stop after submitting the report. Continue monitoring the status of the reported review and wait. It might take time before Google assesses your report. Repeat the above steps individually if you have multiple fake reviews to report.

Moreover, if you are waiting for a response, it’s understandable to feel frustrated or concerned about the situation. So, you can politely follow up and ask for updates.

There might be rare instances where a fake review is causing significant harm to your business or reputation. In this case, seeking legal advice may be a viable option. However, if your flagged review is fake, you shouldn’t have to take such extreme measures.

Leverage These Workarounds if the Process To Remove Fake Google Reviews Fails

Now that you know how to remove fake Google reviews, you should know that the process doesn’t always work. What happens when your flagged review isn’t violating Google’s terms?

Simply put, you have to deal with it. You cannot do much to remove fake negative reviews from Google except wait for it to act. But you can use the following workarounds to manage your reputation.

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How to Remove Fake Google Reviews Workaround #1: Respond to the Reviews

The first workaround is to respond to negative reviews, whether fake or not. While it isn’t a way to remove fake Google reviews, it softens others toward you. Here’s how you can do it.

Start by assessing the review. Pay attention to specific claims or concerns mentioned. This will help you craft a relevant response to other people’s doubts. However, stay professional and use a composed tone. Politely acknowledge the concerns raised in the review.

Moreover, provide accurate information, clarify misunderstandings, and offer a helpful solution. Use this opportunity to showcase your commitment to exceptional customer service and the high quality of your products or services. Share positive aspects for better review management.

Furthermore, request evidence or specific details about the reviewer’s experience. Alternatively, encourage them to flag the review themselves if they realize it was an error.

How To Remove Fake Google Reviews Workaround #2: Encourage More Positive Google Reviews

Another way to tackle the problem is to get more positive Google reviews. When you have many positive reviews, people ignore the fake ones. This will help your reputation even if you fail to remove fake Google reviews.

And how can you do that? By leveraging the power of your satisfied customers. One of the most effective strategies is to provide exceptional service consistently. Customers who feel genuinely happy are likelier to share their positive experiences online.

However, don’t leave it at that. Make it easy for customers to leave a review by providing clear instructions on how to do so. For example, you can use a QRcode marketing strategy. When they ask for the bill, it will embed a QRcode on your Google review page. This will ensure a constant flow of review.

Another important tip is to respond to the positive reviews actively. Let the reviewers know how much their kind words mean to you and your team. This will strengthen your connection with them and encourage others to follow suit and share their positive experiences.

How To Remove Fake Google Reviews Workaround #3: Expand Your Online Presence

The final workaround on this list is expanding your online presence. You should leverage positive reviews from any online platform to outrun fake or negative reviews.

Start by creating a professional website that truly embodies your brand’s identity. Search engine optimization is also vital because how else would you appear in the search results?

The next step is to set up profiles on social media and link them to your website. Share engaging content and interact genuinely with your followers. This way, you can build authentic connections that earn you positive reviews. Showcase those reviews on your website to counteract the fake ones.

Moreover, implement a content marketing strategy to create quality content relevant to your industry. This can take various forms, such as blog posts, articles, videos, infographics, etc. With these, you position yourself as a knowledgeable authority and reduce the impact of fake reviews.

But don’t stop there. Engage with online communities where your target audience is active. You can enhance your visibility and reputation by demonstrating your expertise and participating in online conversations.

Lastly, don’t forget about influencers and industry experts. Their endorsements and positive reviews can serve as a solid counterbalance to any feedback you may encounter.

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Why WiFi Marketing Is Your Best Bet To Prevent Negative Reviews?

While you cannot use WiFi marketing to remove fake Google reviews, it can prevent negative reviews on local review sites. It gives you the power to proactively address customer concerns before they have a chance to become public reviews. Let’s investigate how WiFi marketing solutions can protect and enhance your online reputation.

With WiFi marketing software, you can send friendly prompts to customers connected to your WiFi network, kindly asking for feedback. This thoughtful prompt serves as an open invitation for customers to express concerns or issues encountered during their visit.

But what happens when a customer provides negative feedback through the WiFi marketing prompt? The software can redirect them to an internal form or messaging system rather than to a public review site.

This way, you can solve the problem and prevent negative feedback from appearing on review sites.

And when the customer leaves 4 or 5 stars, the software can send those positive reviews directly for publishing.

So, if you encounter fake reviews, report them to Google and use the workarounds mentioned above for reputation management.

Are you looking for an affordable and effective WiFi marketing solution? With Beambox, you can grow your rating on review sites and automate marketing initiatives. Moreover, you will learn more about your customers with simplified reports that can help you improve the overall experience. Start your Beambox free trial today!

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