Mailchimp and Salesforce Integration Reviews

Marketing 20 minute read 1st September 2023

Wondering about Mailchimp and Salesforce integration reviews? That means your looking for the perfect digital solution to your small business needs. In today’s digital environment, the marketing department of any business employs different software and programs to simplify its promotional efforts. Various marketing platforms offer different services, so marketers use multiple software programs to accomplish their tasks.

The two popular tools most marketers favor and often integrate are Mailchimp and Salesforce. Mailchimp Salesforce separate services but are often paired together. So many marketers and businesses want to know about Mailchimp and Salesforce integration reviews.

Mailchimp is a leading email marketing platform, especially for small businesses. It allows them to create and send personalized emails to their subscribers. Salesforce is a powerful customer relationship management (CRM) software that helps companies manage their sales, marketing, and customer service activities.

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Mailchimp and Salesforce Integration Reviews: Comparing the Various Connections

Integrating Mailchimp and Salesforce is possible using numerous methods that involve third-party tools, custom development, built-in integration, etc. This section will not explore how MailChimp Salesforce integration works. You can consult various guides if you are looking for an integration tutorial.

On the other hand, this section will compare the various types of integration. This comparison will help identify which Mailchimp and Salesforce integration reviews are helpful. This will give a better idea of which integration approach is best.

Numerous third-party integration software products help streamline the connection process. These third-party integration software programs often provide pre-built connectors or plugins that make syncing data between Mailchimp and Salesforce easier.

They offer various features and customization options to meet specific business needs. There are a few notable third-party integration tools that you probably know about. However, you may not know about the Mailchimp and Salesforce integration reviews.

Let’s look at a few different ways to integrate Mailchimp with Salesforce.

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Mailchimp to Salesforce App Reviews

Mailchimp created the Mailchimp to Salesforce application. Free software is available on the Mailchimp website and helps integrate subscribers and Salesforce leads. This integration allows businesses to sync contact information, track email campaigns, and automate lead nurturing processes. With the Mailchimp Salesforce app, companies can streamline their marketing and sales efforts. This ensures a seamless data flow between the two platforms.

Mailchimp and Salesforce Integration Reviews

Users often find it confusing to see that the Mailchimp to Salesforce app is a third-party plugin. Although Mailchimp developed this application, it doesn’t fall into the native application category. It is a third-party application because it is an external program.

There are a lot of drawbacks to setting up the connection between the two platforms. This has led to a lot of users expressing their disappointment. Here are a few obstacles that users often encounter when setting up the Mailchimp to Salesforce app:

  1. Even though the company has promised the power of integration, the configuration process can be complex and time-consuming. It requires users to navigate through various settings and permissions.
  2. Some users have reported issues with data syncing between the platforms, leading to inconsistencies and errors in their customer information.
  3. Sometimes Mailchimp rejects data and doesn’t display an error message.
  4. Many users say Mailchimp wants all the work done within its platform and uses Salesforce as a data source.
  5. Even after syncing is complete, users claim there are still discrepancies in the data between Mailchimp and Salesforce. These discrepancies can cause confusion, leading to manual updates.

These challenges have frustrated many users who expected a seamless integration between Mailchimp and Salesforce.

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Mailchimp and Salesforce Integration Reviews About Zapier

Zapier is a well-known integration service that provides many “Zaps” to connect Mailchimp and Salesforce easily. The term “Zap” refers to a template, a set of instructions, or an automated connection that bridges the integration gap.

Mailchimp and Salesforce Integration Reviews

Users have praised Zapier integration as a dependable way to connect Mailchimp and Salesforce. Users have reported that Zapier effectively syncs data between the two platforms, reducing the likelihood of discrepancies. Its easy-to-use interface and lack of code requirements make it convenient for non-technical people to handle the integration process. Nonetheless, users still need to go through the learning curve, which may seem daunting to some.

One of the features that many users love about Zapier is webhooks. Webhooks allow users to create custom triggers and automate actions based on specific events, providing high flexibility in their workflows.

However, some users have mentioned that setting up and configuring Zapier can be time-consuming and may require technical expertise. There are also certain limitations with Zapier, especially when coping with large volumes of data and managing complex workflows. Also, it is pricey, and the cost goes up depending on the integration requirements. This makes it an unfavorable choice for small businesses.

Despite these challenges, Zapier is a valuable tool for streamlining workflows and ensuring accurate data integration between Mailchimp and Salesforce. At times, users require help to deal with complex workflows that require custom work. But that usually happens if Zaipers built-in features cannot do the job.

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Syncapps by Cazoomi Integration Reviews

Syncapps by Cazoomi offers a viable alternative to Zapier and Mailchimp Salesforce apps for small businesses. Syncapps By Cazoomi is a user-friendly integration platform that provides seamless synchronization between Mailchimp and Salesforce without high costs. With its intuitive interface and robust features, Syncapps simplifies the integration process. It allows small businesses to manage their data integration needs.

Mailchimp and Salesforce Integration Reviews

When it comes to integration, many users call Syncapps their hero when compared with Mailchimp’s very own Salesforce App. Even though Syncapps is not 100% perfect, it gets the job done. This is mainly true for the tasks that the Mailchimp Salesforce application fails to accomplish. Here are some positive reviews from users who have had experience with Cazoomi Syncapps.

  1. Syncapps automatically syncs CRM email marketing Salesforce contacts daily.
  2. It offers the option to sync on demand as well.
  3. It eliminates plenty of tedious tasks.
  4. Integration is a quick and easy setup. It takes approximately 15 minutes for the integration process to complete.

Unfortunately, even though this application is good, there are better software on the market. Many users have also expressed their dislikes in their Mailchimp and Salesforce integration reviews.

  1. The software has some bugs that may lead to data inconsistencies.
  2. Some users have reported experiencing difficulties navigating the user interface, which can hinder their overall experience with the software.
  3. Some integration is difficult to perform and requires support.

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Salesforce Marketing Cloud

Similar to the Mailchimp integration app, Salesforce has launched a powerful integration platform called Salesforce Marketing Cloud. It offers many features and capabilities, allowing businesses to effectively manage their email marketing campaigns and reach their target audience.

Mailchimp and Salesforce Integration Reviews

There are some positive integration reviews for Salesforce Marketing Cloud, giving it a score of 4 out of 5. Many users say:

  1. It is a great automation tool, providing various marketing features.
  2. Integration is simple, and predictive AI takes marketing to a new level.
  3. The seamless integration between Mailchimp and Salesforce allows for easy synchronization of data and improved efficiency in managing customer relationships.
  4. Analytics and reporting capabilities of Salesforce Marketing Cloud enable businesses to track the success of their marketing and email campaigns. This helps make data-driven decisions for future marketing strategies.

These excellent MailChimp and Salesforce integration reviews lead everyone to believe that Salesforce Marketing Cloud is the number one choice. However, some users have found the integration process with Mailchimp challenging.

  1. There have been reports of occasional bugs in the software that can result in data inconsistencies.
  2. Limited personalization options result in less effective targeting campaigns.
  3. It is easy to set up but has a steep learning curve, requiring developers’ help and support staff’s assistance.
  4. The analytical reports are not for non-marketing individuals.

After going through these Mailchimp and Salesforce Integration reviews, you have probably decided which software to use. It could be one of the integration types listed above, or you may be looking for alternate marketing software.

Before you give Mailchimp Salesforce integration the boot, consider going through the advantages of integrating both of these systems.

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Advantages of Mailchimp and Salesforce Integration

Previously, we discussed the different integration types and the user experiences for each. However, if you have doubts about using the two platforms, go through the Mailchimp and Salesforce integration reviews below.

Mailchimp and Salesforce Integration Reviews #1: Streamlined Data Flow

One advantage of integrating Mailchimp and Salesforce is the streamlined data flow between the two systems. This is one of the primary reasons why marketers prefer to combine both of these programs. This integration allows for the following:

  • Seamless transfer of customer data, such as contact information and purchase history.
  • Access to the most up-to-date and accurate customer information.
  • The elimination of manual data entry or duplicate records. This saves time and reduces the risk of errors.

Mailchimp and Salesforce Integration Reviews #2: Better Marketing and Email Campaigns

Since integration allows all the data to appear in one place, marketers can study the information such as:

  • Customer demographics
  • Customer preferences
  • Customer behavior patterns

Marketers say that this comprehensive understanding of the customer base enables them to create targeted and personalized mass email marketing campaigns.

Mailchimp and Salesforce Integration Reviews #3: Ease of Use

Many users have praised the seamless integration between Mailchimp and Salesforce, noting that it dramatically simplifies their marketing efforts. The user-friendly interface makes it easy for marketers to navigate and utilize the integrated platform efficiently. Instead of going back and forth between the two programs, all the data is available in one place. This saves time and effort, allowing marketers to focus solely on grabbing customers using various tactics, such as email loyalty programs.

Mailchimp and Salesforce Integration Reviews #4: Real-time Data

Many Mailchimp and Salesforce integration reviews highlight the benefits of real-time data. Marketers can access up-to-date information on customer interactions and behaviors. It allows them to make more informed decisions and tailor their marketing strategies. This real-time data also enables marketers to track the effectiveness of their campaigns in real time. It makes it easier to identify areas for improvement.

Mailchimp and Salesforce Integration Reviews #5: Eliminates Manual Work

By automating the data syncing process between Mailchimp and Salesforce, marketers no longer have to transfer or update information manually. This eliminates the risk of human error, prevents email marketing mistakes and saves valuable time and resources.

Alternate Marketing Program

After going through Mailchimp and Salesforce integration reviews, if you believe it is not for you, consider alternate marketing programs. There are several other marketing programs available that can help streamline your marketing efforts and achieve your goals. One popular choice is Beambox. Beambox is an all-in-one marketing platform that offers similar features and integrations. It allows you to automate tasks and improve efficiency in your marketing campaigns.

Moreover, Beambox focuses on collecting valuable customer data and providing insights to help you make data-driven marketing decisions. With Beambox, you can easily track customer behavior, segment your audience, and personalize your campaigns for maximum impact. Learn more and grow your business today.

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