Audience Targeting: The Power of Intentional Marketing

Marketing 15 minute read 6th March 2024

Everyone knows that the best type of marketing is intentional. You know who you are targeting, and you know their likes and dislikes. You know why you are targeting this specific group. You also know exactly how you target this group, including how your services or products appeal to them. This, ladies and gentlemen, is the concept of audience targeting.

If you want to take your business to the next level, it’s important to grasp this strategy thoroughly. It’s a foundation-level tactic that effectively connects customers to businesses.

In this guide, we’ll introduce you to the power of intentional marketing. You’ll learn that targeting is essential to all marketing strategies and how it helps attract your ideal customer.

We’ll also give you a solid definition, an overview of the leading benefits, and a strategy launch plan. By the end of this guide, you’ll be ready to transform your business success by more effectively targeting your audience.

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What Is Audience Targeting?

Audience targeting is effectively targeting a specific group of people that comprise your ideal type of customer. It’s a particular way of connecting with a group, sharing characteristics like marital status, parental status, or occupation.

This is better for your business. It helps clarify how to better connect with people most likely to purchase your products.

So, what is audience targeting in terms of implemented strategies? Well, it usually involves customer and product research to understand who you are targeting with your business. It often requires customer segmentation, splitting this demographic into audience segments to help understand optimal marketing strategies.

For instance, targeting your over-40s through Facebook marketing and your under-40s through SMS marketing campaigns.

Ultimately, audience targeting is an umbrella term for carrying out marketing campaigns with an ideal audience in mind. It is all about intentional connection with specific potential customers and uses different processes to achieve this goal.

This strategy usually comes in three phases:

  1. The initial conception of the “ideal customer.”
  2. The segmentation and analysis of customers (both existing and potential).
  3. The conception of customer-relevant marketing through different strategies and techniques.

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4 Reasons To Use Audience Targeting Tools

If you want to build a valuable marketing strategy quickly, audience-targeting tools are the way to go. These tools include captive portals, which you can set to collect demographic information through surveys. You can also download customer analysis software or invest in profiling tools.

These tools are anything that helps you embark on the three steps of specific customer targeting discussed above. They can help create profiles, segment, analyze, or run customer-specific marketing campaigns.

1. They Help Retain Focus

Tools that target an audience are fantastic for helping you retain focus, which is the whole point of targeting specific audiences.

If you have a tool that enables you to uphold characteristics and standards for your ideal customer profile, it will greatly benefit your business. These tools make it harder to get off track, keeping you on a better, more efficient track.

This is especially helpful to anyone new to customer targeting; remembering specific profiles takes practice.

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2. Audience-Targeting Tools Automate Your Processes

Another massive benefit is automation. As business owners, we all know how busy life gets, and automation goes a long way toward saving time.

The more time you can save through automation, the more time you have for more difficult tasks. Why not outsource the basics to a reliable tool with a great track record?

For instance, you could rely on captive portal software to encourage people to complete demographic surveys. The software then channels the information into an analysis dashboard and database, which you can access anytime.

If you are targeting international groups, you could also use tools for conversion rates. There are tools to automate all sorts of processes in customer targeting.

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3. Investing in Tools Cuts Costs

You could do everything by yourself, but is that actually cost-effective? Probably not.

Investing in an audience-targeting tool is cheaper than your time when considering your hourly rate. Therefore, investing in a targeting tool saves you the expense of your time or the cost of hiring a human professional.

You can use tools for behavioral segmentation, online advertising, or to form relevant messaging campaigns. It is relatively cheap to do so; most tools operate on a subscription-based premise. Some, like Google Analytics, are totally free.

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4. It Drives Profit for Your Business

Targeting tools effectively drive profit for your business, which is a massive benefit. With the right tools, you can better connect with the best possible audience for you and your business. When you connect with the right people, there’s a higher likelihood of successful engagement and sales. Isn’t that amazing?

The more sales you can get, the higher your profit will be. It’s a fantastic way to invest in your business and a great advantage of customer targeting tools.

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The Process of Advertising Audience Targeting

Your advertising audience is the group of ideal customers you’d like for your business. Simple enough, right? But what exactly is the process of advertising audience targeting?

In this section, we’ll clarify the simple steps you must take to embark on your target customer strategy.

1. Form Your Ideal Customer/s Profile

All customer targeting begins with the same step: knowing your ideal customer or customer groups.

For instance, if you run a vegetarian restaurant, you’ll be targeting vegetarians. You may also specialize further in vegetarians who love organic food, avoiding processed meat alternatives in your menu.

Whatever your perfect customer type, this is the stage where you need to get clear.

2. Invest in Relevant Tools and Analysis

The second stage is all about investing in relevant tools, like captive portal software or tools like Google Analytics. This is all prep for an essential stage of analysis. When you analyze, observe, and segment your existing customer demographic. You then hold that up next to your perfect customer type and see if the two align.

The analysis stage is a continuous process that reflects the effectiveness of your customer targeting strategy. This is why investing in automation tools at this stage is important.

3. Plan Your Customer-Focused Marketing Strategies

With all that out the way, your next step is to turn this information into actionable strategies. Now that you know your customers’ online behavior, purchase habits, and demographics, you can plan the perfect campaigns.

Will you run email campaigns? What will the relevant messaging contain, and what buzzwords will you use for your specific customer type? Would social media marketing align more with your ideal customer? These are the questions that will lead you to your final strategies.

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How To Launch an Audience Targeting Strategy

Launching your strategy is easy with these simple three steps. Following point three, we’ll take the vital steps to launch an audience-targeting strategy. You know how to prepare to target your advertising audience. So, the essential next step is moving your strategies from the planning to the launch stage.

1. Revise Your Plan

Revising your marketing plan is vital before you even think about launching. You should be scanning through for any potential flaws or hiccups. Most importantly, you should check that this strategy would appeal to your perfect customer.

2. Invest in Marketing Software and Create Your Content

This is the practical stage, where you create content and finalize your decision on software and tools. For instance, write (or outsource) your first 15 emails for your marketing campaign. Or purchase captive portal software, design it, and set it up to collect phone numbers for SMS marketing.

At this stage, create a marketing content calendar if necessary.

3. Launch And Analyze

Launch, but don’t just send your campaigns off into the big wide world unsupervised. You should analyze the response to your campaign and readjust if necessary.

What is your email open rate? How many views are you getting on Instagram Reels? Continuously evaluate your performance to eliminate limiting factors.

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Beambox Facilitates Audience Targeting Through a Personalized WiFi Strategy

At Beambox, we know how vital intentional marketing is for you and your business. Personalizing our captive portal software is a crucial part of our offer. It’s vital to adjust your captive portal to collect exactly what you need in a way that resonates with customers.

Our software offers that flexibility, and our expertise is available if you require extra support.

Targeting the right people is even more effective with software that allows personalization and you to take the reins.

Beambox is a slick way to transfer customer targeting to your WiFi strategy. After all, you know your customers and how you want to target them. Why shouldn’t you be the one to call the shots? We know that you know your customers best.

You can start your Beambox free trial today. Audience targeting is an essential part of WiFi marketing strategies. You can easily drive your profits with a high-quality captive portal if you offer guest WiFi!

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