This article is all about Spectrio. You will understand what solutions this company provides and how they can help you grow your business. As you will read, there are many products that businesses can use to encourage sales and grow a loyal customer base. However, not all of them might be necessary for your business. This article will also include an overview of what customers think about their products, pricing information, and alternatives to their solutions.
What Is Spectrio?
Spectrio is a company that provides several customer engagement solutions that appeal to multiple businesses and industries. If you are still getting familiar with customer engagement solutions, these systems allow businesses to connect and communicate with their customers meaningfully. Moreover, these solutions aim to increase loyalty, favor repeat business and encourage word-of-mouth advertising.
Spectrio offers a variety of customer engagement solutions like digital signage, interactive kiosks, WiFi marketing, and more. You will see all these products soon. However, they also educate users with their blogs and knowledge base.
The company was founded in 1986 and was known as Conquest Communication. Today Spectrio serves thousands of franchises and companies in multiple industries.
Which Businesses Is Spectrio For?
Considering the variety of solutions and products, Spectrio suits multiple companies in different industries. However, the businesses that can get the most out of their services are local businesses and enterprises.
According to their website, many businesses in various industries can take advantage of Spectrio’s customer engagement solutions.
- Bars & Nightlife
- Gym Fitness
- Real Estate
- Salon and Spa
- Senior Living
- Sports/Large Venues
Depending on your sector, you might find a few exciting solutions the company provides. For example, if you run a retail store, it can be interesting to implement a scent marketing system or a social WiFI hotspot.
Let’s now have a look at their products and solutions
Spectrio Marketing Solutions for Businesses
Spectrio customer engagement solutions help businesses improve customer engagement and promote their products and services more dynamically and effectively.
Their solutions are:
- Digital Signage
- Interactive Kiosks
- On-Hold Messaging
- On-Premise Messaging
- WiFi Marketing
- Scent Marketing
Each of these can suit a particular type of business. However, it always depends on the users’ creativity to make these tools effective. Let’s dive into each of them, discovering their purpose and utility.
Spectrio Digital Signage
Spectrio’s digital signage is a product that helps businesses craft and display any message on their screens.
Businesses can customize their digital sign content with images, videos, and text that captures viewers’ attention. Digital signs and messages can inform customers about products, services, promotions, and special offers.
Additionally, businesses can use these messages to entertain customers while they wait in line or walk around the store, creating a more pleasant experience.
According to Spectrio, this solution can drive sales, decrease perceived wait time and encourage repeat business.
Spectrio Interactive Kiosks
Spectrio’s interactive kiosks enable businesses to educate and engage with their customers. By utilizing interactive kiosks, customers can have an immersive experience while browsing a store’s products or services.
The technology inside interactive kiosks makes the consumer’s experience more enjoyable and provides fantastic tools for creative marketers. For example, a fast-food restaurant can implement touchscreens where customers can explore the menu and order without interacting with staff.
In addition, advanced analytics allow retailers to track customer engagement levels to understand better how well their products are doing.
Spectrio Scent Marketing
Scent marketing is an effective strategy for retailers and local businesses. With this strategy, retailers aim to entice customers into their stores by appealing to their sense of smell.
Therefore, the scent and aromas smelled by customers become a part of the shopping experience that will stimulate customer emotions. The purpose is to make customers more likely to purchase items and to remember the venue.
Therefore, by using different fragrances, merchants can create a positive atmosphere that draws customers in and makes them more likely to shop.
According to science, smells evoke potent emotions, remembrances, and experiences in people.
Spectrio offers a variety of solutions for businesses that want to leverage scent marketing. Additionally, Spectrio claims that customers are willing to pay up to 15% more for products in stores that use scent.
Spectrio WiFi Marketing
WiFi marketing is a powerful tool for businesses to reach customers by simply leveraging the free WiFi offered. Nonetheless, many companies need to take advantage of it.
WiFi marketing is a marketing strategy that uses WiFi access points to capture customer data and offer personalized offers. Moreover, with a guest WiFi marketing solution, businesses can build a solid online reputation and automate cumbersome marketing tasks.
With Spectrio’s WiFi marketing products, businesses can better understand their users and craft personalized offers. Moreover, they offer a variety of tools to improve marketing results and increase brand awareness.
Spectrio On-Premise Messaging
Spectrio’s “On-Premise Messaging” refers to using overhead music and audio messages to engage with customers.
Audio messaging is a great way to grab customers’ attention, as it can be played in the background while customers shop or dine. Music, custom jingles, ads, and announcements are tools to engage with customers, encourage sales or create a favorable atmosphere.
Moreover, on-premise messaging can inform customers of new products and services they may have yet to learn about. Through carefully selecting music and messages, businesses can ensure their message reaches the right people at the right time, driving sales and brand awareness.
Spectrio On Hold Marketing
Spectrio’s On Hold Marketing allows companies to provide helpful information, add-ons, and services while customers wait on the phone. Companies can use this marketing solution to promote services, products, or special events customers may be interested in learning about.
Furthermore, businesses can use this method of communication to create an enjoyable experience by playing pleasant music while people wait. It will decrease the perceived wait time.
For some businesses, on-hold marketing can improve the customer experience. It can help a company increase satisfaction levels and online ratings on local review sites.
Spectrio login page allows users to log into their accounts and use the products.
The login button can be located at the top right corner. To access their account, users need to input their email and password. However, there are alternative access methods.
After logging in, users can use Spectrio’s solutions and manage their subscriptions. Moreover, users can change their credentials and relevant information.
Spectrio is a leading provider of customer engagement solutions for businesses. The company has earned a reputation as an industry leader in providing innovative solutions that help enterprises capture their audience’s attention. Overall, Spectrio’s reviews are positive, especially regarding specific products. Customers are delighted with their digital signage solution and overhead audio messages.
Reviews confirm the quality and reliability of the company’s products and services. Moreover, many customers affirm that they have noticed increased customer engagement since implementing Spectrio’s solutions.
To better understand the company’s reviews, you can check Capterra’s page.
Spectrio pricing will depend on the type of products and customization required. The pricing model is that of a monthly subscription fee.
The company does not disclose the price of its solutions. However, the company offers a free trial and the possibility to get a demo before committing to a specific plan.
CapTerra states that Spectrio’s subscription plans start at $99/month.
It is important to notice that the company offers various features and customization options. They offer basic packages for those who want essentials and more customized plans with additional features. Therefore businesses can find the perfect solution for their needs.
Spectrio Competitors and Alternatives
As the company offers a variety of products and services, many other enterprises and software can be considered Spectrio competitors and alternatives.
For example, if you are looking for a digital signage solution, one of the main competitors is ScreenCloud. This company specializes in digital signage for any screen and offers various features, although inferior to Spectrio.
When it comes to WiFi marketing, instead, many other companies specialize in that service and are capable of offering cheaper but comprehensive solutions. Beambox is such a company.
With Beambox WiFi marketing, you can collect information about your customers and implement data-driven marketing campaigns. All you need to get started with Beambox is a WiFi connection.
There’s no need to purchase additional hardware, and Beambox integrates with most WiFi systems.
Do you want to get started with Beambox? Start your 30-day free trial.
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