It is no secret that online reviews wield tremendous influence, particularly on platforms like Yelp. Having a positive presence online is not just a luxury anymore; it’s a necessity. But a positive perception isn’t on display in shops. So, how do you get it? This article will guide you through the art of Yelp reputation management and how to do it right.
Yelp is one of the most popular platforms where businesses can get attention from potential customers. Therefore, regardless of your industry, it might help you grow your business and get new customers. However, standing out might be tricky if you don’t know where to start.
Follow this guide to learn everything you need to know.
Yelp Reputation Management: What Is It and How To Get Started On Yelp?
Yelp Reputation Management is about actively taking charge and improving how customers perceive your business on Yelp. But what is Yelp? It is a popular platform where people share their reviews.
You aim to create a positive image by paying close attention to those reviews, responding thoughtfully, and influencing opinions. Here’s how.
First thing first, head over to the Yelp Business website. You’ll discover a treasure trove of tools and resources to help manage your business’s presence on Yelp.
Look for the button that says “Manage my free listing.” Go ahead and click on it.
Type your business’s name and location, and Yelp will check if your business exists in its database.
If your business exists on Yelp, it will shine brightly in the search results. Click on your business listing to find the option to “Claim this business.”
You can sign in with your credentials if you have a Yelp account. However, if you haven’t created a Yelp account, it will prompt you to create one.
Next, you need to prove your ownership or authorization. They may ask you for a phone call, an email verification, or even document submissions.
Now take a moment to fill out the details about your business, and remember to sprinkle some relevant keywords.
Learn how to get Yelp reviews and turn on your notifications. Every time someone reviews your business, you’ll know.
Update your listing regularly to keep it fresh and relevant.
Yelp Online Reputation Management: Can You Remove Yelp Reviews?
Part of Yelp reputation management activity is to remove reviews that are unfair or fake. Can you do that on Yelp?
Sometimes, there are instances where Yelp may remove reviews from their platform. However, Yelp has strict guidelines and only removes reviews that violate their Terms of Service (TOS) or Content Guidelines. A similar policy exists to remove fake reviews from Google.
Let’s see which reviews Yelp will remove.
- Fake or defamatory reviews
- Promoting other businesses or commercial ventures
- Rants about unnecessary aspects such as business employment practices
So, what do you do if you find a review that violates Yelp’s TOS? Just flag it and perform Yelp online reputation management as it should be.
You may also come across agencies claiming to remove bad Yelp reviews for a fee. If this happens, remember to stay a mile away from these.
Furthermore, false rumors circulating suggest businesses advertising with Yelp have the power to remove negative reviews. This is entirely false. Yelp only takes action against reviews that violate their Terms of Service.
Yelp Reputation Management: 5 Tips To Rise Above the Review Chaos
Now you know what Yelp reputation management is and how to list your business on the platform. You also learned that you cannot remove bad reviews unless they violate Yelp’s terms.
You find a few tips for managing your business’s reputation on Yelp and amplifying its reach. Don’t get discouraged if this sounds intimidating. After a while, online reputation management will become part of your business operations.
Yelp Reputation Management Tip #1: Ramp up Your Review Count
The first tip for Yelp reputation management is to increase your business’s review count. It’s not just about numbers. It’s about building credibility and offering potential customers diverse perspectives and experiences.
But how? Let’s explore practical strategies that can help you get more reviews.
Firstly, your customer’s satisfaction should always be at the forefront of your efforts. People who are happy with your business’s products and services are more willing to leave a positive review.
In addition, place physical signage within your establishment. These can be small cards with Yelp branding and a witty line about leaving reviews.
Furthermore, make it seamless for customers to navigate your Yelp page and leave a review. There are many ways to do that. Incorporate Yelp review links and badges on your website, social media profiles, and email newsletters. It can’t get easier.
Lastly, engage with the Yelp community. Write reviews for other businesses you genuinely appreciate and engage with fellow Yelpers. This way, you can build trust and increase your business’s visibility.
Yelp Reputation Management Tip #2: Buying Yelp Reviews Is a Recipe for Disaster
The next tip for Yelp reputation management is something you shouldn’t do: buy Yelp reviews. It is more than just following rules and guidelines; it’s about maintaining authenticity and building customer trust.
As mentioned, Yelp has strict guidelines and filters for fake reviews. If it catches you buying reviews, your Yelp page is as good as dead.
This tip does not apply only to Yelp but to any local review sites. Buying fake reviews is not a good idea. Refrain from doing it.
Yelp Reputation Management Tip #3: Find the Silver Lining in Negative Reviews
While negative reviews seem discouraging initially, they can offer some valuable opportunities for business owners. You can take advantage of negative reviews when doing Yelp reputation management.
Most business owners ignore that negative reviews present an opportunity to listen and learn. Don’t do the same mistake. Take the time to understand the review genuinely. Does it make sense? Could the accusation be true? Look for common themes or specific areas where your business can improve.
Then make necessary adjustments to enhance the overall customer experience. Craft thoughtful and empathetic responses to negative reviews.
Moreover, it’s a chance to demonstrate your exceptional customer service. Mention your information and encourage the reviewer to reach out for further discussion.
There are fantastic ways to respond to bad reviews. Therefore, do not shy away from it and express your point of view. However, be respectful and polite because other customers will read your answer.
Sometimes, humor can be an effective strategy to respond to negative reviews. In fact, Craft & Commerce took humor to the next level by recording the most unfavorable Yelp reviews. Then it ran the audio clips in the restaurant restrooms.
Yelp Reputation Management Tip #4: Learn to Spot Fake Reviews Quickly
After understanding how to respond to negative reviews, let’s discuss fake ones. There’s no rose without thorns when it comes to Yelp reputation management. You might encounter some fake reviews on your Yelp page. But how do you identify them?
Look out for mass reviews at the same time or by the person. Or reviews that are too negative or too positive. These are usually fake. Use Yelp’s “Flag” feature when you come across this type of attack.
Provide accurate information about why you believe they are fake so the process will be faster. Then Yelp will decide whether to remove them.
However, this won’t always be the case. Spammers have become more cautious, so sometimes Yelp might decide that the review isn’t fake.
In this case, as mentioned, your best bet is to respond like you would with the negative ones.
However, Yelp has strong filters in place. It hides or deletes reviews from people with incomplete profiles or who have written only one review. Other flags Yelp uses include whether the review is a personal experience, is from reliable sources, and has adequate details.
According to HuffPost, Yelp filters 20% of the reviews. These reviews appear on the “Filtered Reviews” page that only a handful of people care to view. This is good news for you as it takes care of the fake reviews on your page.
Yelp Reputation Management Tip #5: Know When to Respond
Let’s end this list of tips for Yelp reputation management which most people often overlook: knowing when to respond. This tip is more about the timing of your response rather than whether you should reply. Oh, and it also depends on the type of review. Here’s what you need to do.
Positive Reviews: Respond to all positive reviews as soon as possible. Express your gratitude to the reviewers for sharing their positive experiences.
Negative Reviews: Now, this one’s tricky. Read the review carefully and see if it seems genuine. Have you received similar complaints before? If yes, then respond immediately and provide a solution. However, don’t start ranting immediately if the review seems absurd and discouraging. Take time to think about your answer to respond calmly and responsibly. Use facts and hint at other people’s positive experiences.
Fake Reviews: If you think a review is fake, first flag it. If Yelp doesn’t remove it, don’t outright and immediately respond, “This is a fake review. Please don’t pay heed.” This will only damage your reputation with the readers. Instead, wait for some time. Let it look natural, and respond calmly.
Reputation Management Yelp Reviews: Why You Should Care About It
After reading the tips for Yelp reputation management, you might be wondering if it is worth the effort. And the truth is that it is definitely worth it.
There are many reasons why reviews are important when managing a local business. Therefore, Yelp reviews might be decisive for your success.
When customers don’t see positive content regarding reviews about your business, they choose your competitor. And who’s okay with that? So, here’s why you need to go about reputation management of Yelp reviews.
Yelp reviews act as powerful social proof, influencing potential customers’ decisions. Positive reviews validate the quality of your products and services. This means review management gives you the throne in potential customers’ minds.
Moreover, with reputation management, you can create a positive perspective of your brand. And the best part? Yelp reviews provide valuable insights into customers’ experiences, opinions, and expectations. You can use it to improve your marketing campaigns and your customer experience.
How to Choose the Best Yelp Reputation Management Service?
As seen, this activity might take time and effort. Should you perform Yelp reputation management yourself or hire a reputation management company? The answer to this question depends on whether you have the budget to hire a company.
While prices vary according to what you need, the range is between a few hundred to several thousand dollars annually. You can add a few services as your budget grows if you have a small budget.
But what services can you take? A Yelp reputation management service can provide reviews acquisition and management, content marketing, and more.
But there’s a massive pool of companies out there. So, how do you choose the best one? Ideally, select companies that use compliant techniques and adhere to Yelp’s best practices. While these techniques take time, they give better results and save you from risks.
On the other hand, avoid companies that use black hat techniques such as keyword stuffing, fake content, link spamming, etc. These techniques may show quicker results, but they won’t last.
However, if you can’t invest in a company just yet, you can buy reputation management software to do it yourself. Rize Reviews is one of the most popular software.
Make Reputation Management the Rabbit in Your Hat
Overall, Yelp reputation management is an excellent way to elevate your online presence. Get more reviews, respond calmly to negative ones, and avoid buying reviews. That’s it!
While encouraging customers to leave reviews is possible, exceptional service always takes the crown. Therefore, do not overlook the basis of your service.
Are you looking to grow your online reputation online? Try out Beambox!
Beambox allows you to get more reviews on the most popular local review sites without lifting a finger. Moreover, you can manage your reputation on multiple sites from one dashboard. Start your Beambox free trial today!
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