Should Guest WiFi Have a Password? The Final Answer

Marketing 10 minute read 14th November 2023

Should Guest WiFi have a password? If that is the question in your mind, you’ll find 4 reasons why it should. Beyond securing the network, a password has other important implications for your business.

This article dives deep into the reasons to use a password (or more than one) to protect your guest’s WiFi network. At the end, you’ll also find tips to secure your network.

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Should Guest WiFi Have a Password? Advantages of Password Protecting Guest WiFi

Should guest WiFi have a password? In short, yes, it should!

While a password might seem of little importance, the advantages of a password-protecting guest WiFi are many. Not having a password (or not changing it regularly) is a huge business mistake. Instead, rotating secure and robust passwords is essential. The reasons vary from securing the network to ensuring a solid internet performance. Moreover, there are legal concerns that require attention from owners. Let’s dive deep into each reason.

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Security

The cost of data breaches in 2023 was USD 4.45 million, an impressive amount that shows the growth of cybercrime. While we all know the benefits of the digital age, it comes with risks and threats that require consideration.

An open WiFi network, whether public or private, is not secure. Hackers look for public WiFi networks because they pose risks to users that they can exploit. Common attacks range from benign activities, like freeloading on your internet bandwidth, to more malicious ones. In the worst case, hackers can inject malware into your network and encrypt all your data. Then, they blackmail the business. By setting a guest WiFI network and a password, you’re adding a crucial layer of defense against such threats. It ensures that only those with the correct credentials can access the network, thereby reducing the risk of intrusions.

Controlled Guest Access and Network Performance

If you are offering free WiFi to your guests, you aim to provide them with the best possible service. This means ensuring that the network is performing and no unauthorized users are occupying it. The performance of a WiFi network often depends on the number of users accessing it. The more users, the higher the bandwidth consumption, leading to slower speeds. For example, customers might face slow browsing speeds, buffering videos, or even difficulty in accessing the network. This is not something you want. You might also receive negative reviews that ruin your rating on local review sites.

By implementing a password, you can regulate the number of users, ensuring that the network remains efficient and fast. A password is like a gatekeeper that ensures that only customers or authorized individuals can enjoy the service.

However, to retain this benefit for long, you need to change the guest access password frequently. Unfortunately, though, this process is time-consuming. This is why certain WiFi marketing solutions offer a feature that rotates the password daily.

Another reason why you need a password is to protect your business from legal issues. You don’t want your network to become a platform for illegal activities. Whether illegal downloads or serious cybercrimes, it is possible to connect them to the IP address where they originated. Therefore, if you are offering guest WiFi, this is a risk you want to mitigate. While a password doesn’t eliminate this risk, it does add a layer of protection. It ensures that there’s a record of who accessed the network, providing a level of traceability. Remember also to write clear and comprehensive guest WiFi terms and conditions that cover all possible negative circumstances. While this might seem a boring and unnecessary effort, it can really spare you many headaches. Moreover, it’s something that you will do once.

Data Collection Opportunities

The last reason to set up a password for your guest’s WiFi is for customer data collection. Data helps you figure out your customer needs and pain points. When you have data, you take the guessing off your decision process, and you can tailor perfect offers. The process of logging into an internet network provides businesses with the opportunity to collect valuable data. This could come in many forms. For example, email addresses can ignite email marketing campaigns. Or else data can become reports on customers’ online behavior and preferences that allow you to cluster your customer base. Nonetheless, gathering data and transforming it into insights is tricky. Unless you are an IT specialist with a lot of time, you are better off automating it with WiFi marketing software.

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Do You Need a Password for Guest WIFI? Guidelines on Securing Your Network

When it comes to public WiFi security, a password is the first step to making things work. Therefore, if you are wondering: “Do you need a password for guest WiFi?” the answer is yes! However, there’s more to know. Otherwise, your password will be useless.

To secure your network, follow these guidelines:

  • Use robust passwords that are long and include symbols or numbers.
  • Change your password frequently. Possibly daily or weekly
  • Avoid passwords that are easy to guess. For example, “qwerty” or “123454321”.
  • Separate your primary network from your guest network. If malware happens to breach into one of them, it won’t affect the other.
  • Consider using a firewall or a VPN on a router level.
  • Write clear and comprehensive WiFi ToS.

By following these simple tips, you will increase massively the security of your WiFi. However, cybercrime is an evolving topic. Therefore, it is a good idea to stay up-to-date with the subject.

Beyond Passwords: How To Make Your WiFi Work for You

This article started with the simple question, “Should guest WiFi have a password?” It should be clear to you that the answer is absolutely yes. You should use a password (solid and robust) and change it frequently. This simple step allows you to control who uses your service and makes the network more secure. Moreover, you can tap into data that can improve your business results.

If you want to automate security tasks and get useful insight into your customers’ behavior, try out Beambox. It is a WiFi marketing platform that helps you automate marketing campaigns and manage your WiFi. Start your trial now!


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