SMS Lists: How To Build a List and Grow With Text Messages

Marketing 17 minute read 30th April 2024

SMS lists offer businesses an incredible opportunity to reach their customers and keep them updated. Nowadays, consumers are becoming increasingly comfortable interacting with businesses on their mobile devices. Therefore, there’s an opportunity there.

Text messaging databases allow companies to stay in touch with their valued customers instantly. By embracing SMS lists, you can unlock a realm of personalized and instantaneous communication that supersedes traditional marketing methods.

Together, we’ll uncover the profound benefits of strategic approaches to leveraging SMS lists effectively. Additionally, we’ll explore their distinctive advantages over other digital marketing approaches.

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Understanding SMS Lists: A Brief Overview

Let’s begin by defining what SMS marketing lists entail. These dynamic databases of SMS lists are databases of subscribers who have willingly opted in. They agree to receive promotional messages for marketing campaigns, company updates and offers via text.

This voluntary subscription process establishes a foundation of trust and consent. This ensures your text message marketing efforts resonate with an audience genuinely receptive to your offerings.

3 Effective Practices To Build Your SMS List

When building your SMS subscriber list, you can use a few strategies to ease the process. Let’s consider three best practices.

1. Name your SMS Marketing List

To name your SMS marketing list, use data about how clients sign up and what message type they like. This way, you’ll keep your lists organized and always know how to interact with contacts. Examples of good SMS marketing list names include “Saturday Yoga Class Attendees” and “Manhattan Store Customers.”

2. Mobile-Friendly Sign-Up Process

Ensure that your sign-up forms are smartphone-friendly. Minimize the required fields and ensure a seamless, streamlined opt-in process. This will help improve conversion rates.

3. Provide Opt-Out Instructions

It’s critical to provide a clear and easy way for your customers to unsubscribe from your SMS campaigns. When customers no longer wish to receive your messages, respecting their preferences and making the opt-out process simple is essential.

Failure to do so may result in customers perceiving your messages as unwanted spam. Avoiding potential deliverability issues requires prioritizing their ability to opt out seamlessly.

How To Get Clients To Join SMS List

Building an SMS list is a powerful way to connect with your clients and keep them engaged with your brand. However, convincing them to opt in or text to subscribe can be a challenge.

One effective strategy is to offer enticing incentives that appeal directly to their interests and needs. For instance, you could provide exclusive discounts, early access to sales and promotions.

By highlighting the value and benefits they’ll receive, you’re giving them a reason to sign up. Additionally, making the sign-up process as convenient as possible is crucial.

Include clear call-to-action buttons and sign-up forms on your website, social media platforms, and even in your physical store. This makes it easy for clients to join your SMS list and start receiving your updates.

You likely already have multiple digital platforms related to your business. Merging SMS opt-ins effortlessly across these digital platforms maximizes subscriber acquisition and engagement. An example is integrating SMS opt-in forms directly on your website.

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How To Use SMS To Grow Email List

Integrating SMS tactics with email initiatives offers a potent marketing approach. Incentivizing your SMS subscribers to join your email list allows you to cross-promote your SMS and email list.

This maximizes engagement for both SMS and email subscribers. Offering exclusive perks or content motivates subscribers to join both lists.

Social media provides opportunities to capture SMS opt-ins. Businesses leverage interactive posts, ads, and direct messages to encourage followers to sign up for text notifications.

Integrating SMS opt-ins into email marketing campaigns is another strategy. Including a call-to-action in the newsletter or automated sequences prompts subscribers to join the SMS list.

Mobile apps present prime opportunities to capture SMS opt-ins from engaged users. Incorporating opt-in prompts within app interfaces or offering exclusive in-app perks for SMS subscribers incentivizes users to provide phone numbers.

The Pros and Cons of Buying SMS Lists

You may want to buy SMS lists as they seem like an attractive shortcut to expand your subscriber base swiftly. However, this strategy harbors inherent risks and drawbacks that necessitate careful consideration.

Acquired lists frequently contain outdated or inaccurate information. This can potentially diminish engagement rates and lead to ineffective communication.

Furthermore, utilizing such lists may carry legal ramifications due to non-compliance with anti-spam regulations and data privacy laws.

Embracing an organic approach to list-building, wherein subscribers voluntarily opt-in to receive communications, fosters an engaged and receptive audience. This consent cultivates trust and credibility with your brand and aligns with ethical business practices.

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5 Strategies for Successful SMS Marketing

According to Forbes, around 98% of adults open their received text messages. This is huge power in your hands, but you need the right strategies to be successful.

1. Crafting Compelling SMS Marketing Messages

Capturing interest and driving conversions through SMS marketing requires a strategic approach to crafting messages. The key is grabbing your audience’s attention from the first line. Use powerful and engaging language that sparks interest in your offer.

However, merely capturing attention is not enough. You must maintain their engagement by delivering clear, concise, and compelling content throughout the message. One of the most effective ways to do this is through personalization.

You create a sense of relevance and connection by tailoring each message to resonate with individual subscribers. This can significantly boost the impact of your SMS campaigns.

2. Dividing Your SMS Subscriber List

Dividing your subscriber group into different sections allows you to customize messages. Factors like age, gender, location, purchase history, or how much they interact with your messages are a good start.

Sending people messages relevant to them and their interests makes the messages much more effective. It also reduces the chances that people opt out.

3. Timing Is Key

Reaching your target audience at the right time is important for crafting impactful SMS marketing campaigns.

This will undermine your marketing efforts. It’s essential to consider time zone differences and the daily routines of your audience when scheduling your SMS campaigns.

This strategic and empathetic approach ensures interested individuals receive your messages. This maximizes the likelihood of garnering their undivided attention and fostering meaningful engagement. This can produce desirable outcomes that align with your marketing objectives.

4. Call-to-Action

Every SMS message should include a clear call to action (CTA). A CTA is a prompt for recipients to take a specific action.

These can include visiting your website, making a purchase, or redeeming a coupon. Language choice must be actionable and make it easy for recipients to respond to your message.

5. Set Expectations for What You’re Sending

Setting expectations can help increase your SMS message’s response and opt-in rates. This is because your contacts will look forward to what you have to say.

Tell contacts what content they’ll receive when they sign up for your SMS messages. Also, remind them in your welcome message.

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Two Behaviors To Avoid in SMS Marketing

When running an SMS marketing campaign, it’s important to do things right and avoid certain mistakes. Here are two of the biggest no-nos in SMS marketing.

1. Overuse of Messages

It’s vital to prioritize the quality of your SMS messages over the quantity. Bombarding your subscribers with excessive messages can irritate them and increase the likelihood of them opting out.

When subscribers feel disrespected, they may choose to unsubscribe from your messaging list. Therefore, it’s essential to strike a balance and only send messages that genuinely provide value.

2. Ignoring Compliance Regulations

As a business, you must know how to stay compliant with SMS marketing. Familiarize yourself with relevant SMS marketing laws and regulations to avoid SMS compliance pitfalls.

These could lead to severe consequences, such as legal penalties and damage to your brand reputation. Regulatory requirements include obtaining consent from your subscribers and providing opt-out options.

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Benefits of SMS Marketing

SMS messaging is a very fast way to reach people. Most people read their SMS messages just a few minutes after receiving them.

This makes bulk SMS advertising a great tool for time-sensitive offers, updates, promotions, and alerts. Businesses can use SMS messaging to talk directly with their target audience in a personal way.

This builds customer loyalty by making stronger relationships.

Companies can customize their messages based on each customer’s preferences and behaviors. This makes the company’s marketing more impactful, which is one of the biggest benefits of SMS marketing.

SMS Marketing vs. Email Marketing: Understanding the Difference

While SMS marketing shares similarities with email marketing, several key distinctions set them apart. These are mainly in terms of audience outreach and communication objectives.

Unlike email, people read SMS messages within minutes of receipt. This makes SMS ideal for time-sensitive content or urgent communication.

There’s another big difference when considering SMS vs email marketing. SMS content also requires brevity and clarity to convey your message, as there are strict character limits.

SMS marketing also requires explicit opt-in consent from subscribers, whereas email marketing usually operates under an opt-out model.

The SMS opt-in model directly influences audience engagement levels and regulatory compliance considerations.

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SMS Mailing List: A Powerful Marketing Strategy

SMS lists represent a powerful marketing strategy for businesses looking to engage with their audience in a personalized manner. Companies can harness the full potential of SMS messages by:

  • Implementing effective list-building strategies.
  • Adhering to compliance regulations.
  • Following best practices.
  • Crafting compelling messages.

Moreover, they can better foster customer relationships and provide on-target messages.

Beambox can help you on your SMS marketing journey. Our tool makes it easy to collect customer data, build customer profiles, and achieve marketing objectives with custom SMS campaigns.

Does it sound good? Start your Beambox free trial today!

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