Creative blocks don’t just affect writers and designers – email marketers also face this after exhausting all the common strategies. However, an email marketing case study can help.
These real-life examples help you keep an open mind about the tactics you can use for your email marketing campaigns. It’s all about reading these case studies and accepting that you can learn new things from your competitors. You can even find and build on some unique opportunities that they might be missing out on.
So, let’s look at some inspiring email marketing tactics brands are using to improve their strategy.
What Is an Email Marketing Case Study?
An email marketing case study is a detailed look at a specific email campaign. It essentially means looking closely at a business’s key metrics and the strategies that improve them. With this process, you can judge what worked for a particular business and what felt short.
Customers find it boring when they get the same type of email content regularly. They want you to go out of your way to entice them with your promotions.
Remember, an element of surprise always brings exceptional results. Most people try experimenting with their campaigns. However, this process is quite time-consuming, and you might end up losing resources.
On the other hand, learning how other businesses are promoting their offerings can open up a new perspective. You can even learn what your target audience prefers and how it reacts to various tactics.
If you read the right case study that aligns with your goals, you can extract practical advice from it. These aren’t just hypothetical situations that people have created. They are real-world instances that have solved multiple problems for different brands. So, they’re the best way to gain some inspiration.
You also learn about challenges that you might not have faced yet but can come your way in the future. Moreover, you can ensure your following email compliance. It’s also a great way to keep yourself updated about the new trends and statistics in the industry.
5 Inspiring Email Marketing Case Study Examples
Now that you know why case studies are important, you must be curious to read some. However, people often face a dilemma here. Should you read about the big names or pay attention to businesses just starting? The answer depends on where you are in your own business journey.
Established brands have plenty of resources at their disposal. As a result, they can do things that small businesses might not have the budget for. So, if you’re a small business, looking at similar businesses will give you better insights.
However, don’t hesitate to go for the more popular brands if you have the resources. With that said, let’s discuss five small business email marketing case study examples.
1. Buildcamp Sells Out Its Bootcamp in Just 6 Hours
Nurturing subscribers can go a long way in generating online sales. Think about it – they already know and trust your business. You’ve worked tirelessly to build a great connection with your subscribers. So, why wouldn’t they jump at the chance to buy from you?
Buildcamp’s founder, Gregory John, realized this when his boot camp sold out within six hours. As the owner of an online course platform, he was already educating his subscribers through email newsletters. When he saw the potential of artificial intelligence (AI) in entrepreneurship, he decided to start a boot camp about it.
All he had to do was promote this through his newsletters, and before he knew it, he had sold out. However, this wouldn’t have been possible if he hadn’t been nurturing and educating his subscribers.
2. Segmentation Helps PetLab Co. Create Targeted Emails
Earlier, you learned about the founder of Buildcamp and his success. But have you thought about how he was able to nurture his leads effectively? He used segmentation to send relevant emails that addressed specific needs. This tactic works and will always work. That much is evident from PetLab Co.’s case study.
They’re a pet wellness company that provides supplements and care items. They have a wide product range and can attend to all pet owners’ needs. However, they were sending the same emails to everyone, which wasn’t the best strategy for focused efforts.
So, they implemented segmentation and changed their approach completely. Using this segmentation, they were able to create highly tailored content that spoke to their customers’ needs. They also brought A/B testing to the picture and experienced a drastic increase in both opens and clicks.
3. Amanda Perry’s Client Goes From Facebook to Email
Amanda Perry is a speaker, mentor, and marketer who helps businesses integrate a neurodiverse team. One of her clients, an eCommerce store, was selling its products on Facebook.
Things were going well until the Facebook algorithm changed the e-commerce marketing situation, and their business took a bad turn. So, they decided to use email marketing.
After all, 59% of customers report that email marketing influences their purchasing decisions. Together with Amanda, they turned general emails into personalized promotional emails. They also added relevant animations and nailed the timing of sending the emails.
As a result, they gained more than $30,000 in revenue. In addition to conversion rates, they enjoyed an increase in open rates, subscriber numbers, and click-through (CTRs).
4. DSLRPros Increases New Orders by 445%
As the name suggests, DSLRPros is a one-stop shop for drones and their accessories. Even though that sounds like an exciting venture, their email marketing strategy had quite a lot of issues.
Their emails were repetitive, poorly scheduled, impersonal, and dull. As a result, they weren’t able to experience the results they would have enjoyed otherwise.
Naturally, they had to completely rethink their email strategy. Sending more emails at the right time and better content was just the start of it. They also started relying on automation to send emails relevant to a particular stage in the customer journey. With this, their CTRs rose by 115% and average revenue per receipt by 227%.
5. Argos Ditches Cart Abandonment With a New Campaign
It’s quite frustrating when people add items to their carts but don’t checkout. However, it’s better than no interest at all. Only a few marketers understand that such situations are your opportunity to make even more sales. All you need is a discount and a few personalized recommendations, and you’ll have scored an order.
Fortunately, Argos understood this and sent follow-up emails to customers who had abandoned their carts. While they included the usual tactics to avoid cart abandonment, there was one unique aspect to their emails.
They offered up to six alternate products to the ones customers had added to their carts. This way, customers ended up buying at least one item since they were already interested.
3 B2B Email Marketing Case Studies for Specialized Inspirations
No two businesses are the same, especially when one is B2C and the other is B2B. You need different strategies to promote them.
If you run a B2B business, simply sending a promotional email with a discount won’t cut it. Here, you have to promote your business to other companies, not individuals.
Therefore, you need even stronger connections with your leads than B2C companies. So, now that you’ve read some general case studies, let’s move on to B2B email marketing case studies.
1. Adobe Increases Engagement With Interactive Emails
Ask any creative about their favorite software, and most will answer Adobe. After all, they offer the best tools for design and other creative work. But is that the only reason Adobe is so popular? We beg to differ!
Businesses get hundreds of emails on a daily basis. Adobe understood this quite early on and decided to bring an interactive twist to their emails. They added animated calls-to-action (CTAs), collapsible menus, and sliders to give their subscribers a unique experience.
This simple change to their strategy brought them a drastic increase in engagement rates. These results show that bringing creativity and uniqueness to your emails can pay off quite well.
2. MailiGen Drastically Improves Email Open Rates
You would expect an email marketing solution provider to have top-notch campaigns themselves. However, MilliGen’s email open rates consistently stayed close to the eCommerce industry averages.
However, a simple technique helped them increase their open rates from 20% to 29%! So, what did they do? They applied behavioral segmentation to tailor their email content. The twist was that they didn’t take general behavioral data. Instead, they focused on people who hadn’t opened their emails and sent them follow-up emails with a better subject line.
3. Woma Woma Receives 71 Qualified Email Leads in 10 Weeks
Apart from using an email marketing platform, businesses often turn to agencies for their needs. These agencies have a group of people at their disposal, including writers, designers, and strategy makers. Plus, they have the experience to give you the best advice about tweaking your emails to bring the best results.
Woma Woma Coffee did the same when they approached Proven Concept to generate leads for their coffee machine-supplying business. Before this partnership, they lacked personalized emails, which brought them little to no results.
However, they soon realized the power of cold emails for lead generation. Proven Concept helped them put this into action by researching their target audience and their pain points. Woma Woma Coffee’s plus point is its commitment to sustainability, which made for a great selling point.
Knowing this, Proven Concept created personalized emails to capture attention and inform prospects about Woma Woma Coffee’s offerings. Each message emphasized the value of working with the company and resonated with its audience.
This change to their strategy brought them 71 qualified email leads within ten weeks.
Increase Your Email Knowledge for Better Results
An email marketing case study can be your best bet when you’re trying to outshine your competitors. You can see what works for them and where they fall short. It could even serve as an opportunity to do something others are lacking. As a result, you’ll get more engagement and conversion rates.
Want to improve your email marketing results? Beambox has helped over 12,000 businesses scale their email marketing. Whether you want to set up a captive portal or comply while running campaigns effectively, we’ve got your back.
Start your trial today to maximize your email marketing results.
Frequently Asked Questions About Email Marketing Case Studies
Reading marketing case studies is one thing. However, using them to extract insights for your business is another story. So, let’s answer some frequently asked questions to give you complete information.
Why should I read an email marketing case study?
You should read an email marketing case study for inspiration and to see what strategies actually work. These real-life examples can show you how businesses tackle challenges and succeed.
Plus, they help you find tips you can apply directly to your own email campaigns for better engagement and results.
What does adding case studies to your emails do?
Adding case studies to your emails can enhance your message by showcasing real success stories.
They make your content more relatable and trustworthy, helping potential customers see how your offerings can solve their problems. As a result, you can enjoy higher engagement and conversion rates.
How can I gain insights from a case study on email marketing?
You can gain insights from a case study on email marketing by seeing what strategies worked well for others. Look at their audience engagement, campaign timing, and content types.
This can help you figure out what might resonate with your own audience and how to improve your marketing efforts.
