How To Improve Restaurant Sales: 15 Strategies for Success

Marketing 29 minute read 17th March 2023

Running a restaurant can be a daunting task, and that is why it’s not enough to serve delicious food alone. You also need to know how to improve restaurant sales consistently to keep up with customer expectations.

But it can also be gratifying. Imagine the sizzle of a perfectly seared steak, the freshly baked bread’s aroma, and satisfied customers’ smiles. This guide will show you how to attract new customers and keep them returning for more.

From enhancing your menu to improving your customer service, this guide has plenty of actionable tips and tricks. So, let’s dive in and take your restaurant to the next level!

how to improve a restaurant business

How To Increase Restaurant Sales

Regarding the restaurant industry, hiring a talented chef is just the beginning. To succeed in this field, you must implement effective strategies for your restaurant business.

Knowing how to increase restaurant sales includes mastering restaurant marketing strategies. It also includes little things like personalized touches or culinary business basics.

This section lists methods to attract customers, maintain existing customers and evolve in an ever-changing hospitality landscape. Applying all of them will translate into more revenues and customer satisfaction.


Method #1 How To Improve Restaurant Sales: Know Your Customers

How well do you know your existing customers? The first step in increasing restaurant sales is understanding customers’ preferences and needs. By getting to know your customers, you can tailor your menu, atmosphere, and overall experience to their liking.

So how do you find your target audience and turn them into happy customers? Start by collecting data such as their age range, preferred dining times, and their favorite dishes.

You can also learn more about your future and existing customers by asking for feedback or reading online reviews. This feedback can help you identify areas for improvement and make necessary changes. (Additionally, if you encourage customers to leave reviews, you’ll likely improve your ranking on a targeted search engine results page.)

Of course, one of the best ways to boost restaurant sales is by taking critiques to heart.

Listening to your customers’ complaints and taking their feedback is also an essential part of how to improve restaurant sales. By addressing their concerns promptly and professionally, you show your customers that you value their opinion and quality.

For example, what if your customers complain about long wait times? That means you can find ways to reduce wait times through staff training or better kitchen processes.

By taking the time to know your customers and improve their experience, you ensure they come back again and again. That in itself is sure to increase sales.

Method #2 How To Improve Restaurant Sales: Improve Customer Service

All restaurant owners know that a tried and true way to increase restaurant sales is through exceptional customer service. But how do you do it?

For one thing, it all starts from the top. Come in with the mindset that the customer is always right, and you want them to feel at home. Then, pass on that attitude to your team members.

Train your crew to be attentive and knowledgeable about the menu. Incentivize your restaurant staff to engage with customers and provide personalized recommendations.

For example, teach your servers to suggest certain drinks or appetizers that pair well with other menu items. Ensure that your staff greets customers with a warm smile and makes them feel welcome when they enter the door.

But exceptional customer service goes beyond just being friendly and knowledgeable. It also means handling difficult situations with grace and professionalism.

Imagine a customer complaining about hair in their food as an example. These things happen, and we know it can feel embarrassing or frustrating for a restaurant owner. However, your reaction to this situation is everything is a vital part of how to improve restaurant sales.

Instead of getting defensive or dismissive, acknowledge their concern and take swift action to remedy the situation. Offer to replace the dish, provide a free dessert or drink, or even discount their bill. The key is to make the customer feel heard and valued, even in an uncomfortable situation.

Also, consider offering special perks or incentives to regular customers, such as a free appetizer or drink on their birthday. Restaurant loyalty programs can go a long way. These small gestures can go a long way in building customer relationships and keeping them returning for more.

Excellent customer service is sure to increase restaurant revenue and customer loyalty.

Method #3 How To Improve Restaurant Sales: Enhance the Menu

Your menu is the heart of your restaurant business. It’s important to regularly update and refine your menu to keep up with changing trends and preferences. This is a great way to boost restaurant sales and draw in new customers.

You can start by experimenting with new dishes and flavors or adding seasonal specials to enhance your menu. Also, always source quality ingredients (or even local ones if you can afford them). It’s also vital to offer vegetarian, vegan, low-sugar, and gluten-free options to cater to diverse dietary needs.

However, price these dishes accordingly and communicate their uniqueness to the customers.

By offering one-of-a-kind, delicious dishes, you create a buzz around your restaurant. You’ll get people talking and coming back for more. And why stop at just food? You can also enhance your drink menu with creative cocktails and mocktails that pair perfectly with your dishes.

Lastly, look at different restaurant menu examples to find one that matches your branding and catches the eye. If you want to know how to improve restaurant sales.

how to improve a restaurant business

Method #4 How To Improve Restaurant Sales: Improve Quality of Food

A menu full of delicious dishes isn’t enough to increase restaurant sales. You must ensure that the food you serve is of high quality. You can do this by regulating the kitchen’s temperature and training your staff to cook with precision and consistency.

It’s also a good idea to invest in quality ingredients and equipment. Use fresh, locally sourced ingredients to ensure your dishes are of the highest quality. Invest in premium kitchen equipment to improve the efficiency of your kitchen. Also, ensure your chefs have the tools to create delicious dishes. For example, purchase superior knives, stainless steel cookware, and other cooking utensils.

Most importantly, stay on top of national and local food and health safety regulations. The last thing you want is to shut down because of a lack of cleanliness or proper food preparation.

Watch and review the feedback from customers and make changes as needed. That is why online reviews are so important. If a dish isn’t as popular, take it off the menu. Consider adding a dish as a permanent item if it is a hit.

In addition, consider hiring a trained executive chef who has experience. This is sure to increase your restaurant sales.


Method #5 How To Improve Restaurant Sales: Update Your POS

In today’s digital age, embracing technology is an essential element of how to improve restaurant sales. This can include accepting online orders (more on this later) and offering mobile payment options.

Investing in a point of sale (POS) system can also help streamline your operations and improve table management. A POS system can also help you manage orders and generate detailed reports on your restaurant’s performance. In fact, many of these systems integrate with some of the best apps for restaurant owners, like Square or ToastTab.

Using technology to enhance your restaurant operations, you provide a seamless customer experience and increase your restaurant’s profits.

Method #6 How To Improve Restaurant Sales: Implement Loyalty Programs

When thinking about how to improve restaurant sales data, it’s easy to focus only on bringing in new customers. But it’s equally as essential to boost your customer retention rates.

Implementing a customer loyalty program is a great way to increase sales and reward your most loyal customers. This includes offering discounts, free meals, or exclusive promotions for repeat customers.

To implement a successful loyalty program, keeping track of your customer’s purchasing habits and preferences is essential. You can do this through a loyalty program app or a customer database.

By rewarding your most loyal customers, you build relationships with them and create a sense of community around your restaurant. Do not underestimate this fact. Customer loyalty is crucial for small businesses.


Method #7 How To Improve Restaurant Sales: Take Advantage of WiFi Marketing

Ready for our seventh idea for how to improve restaurant sales? Then it’s time to focus on marketing. One of the most underutilized yet most effective ways to increase restaurant sales is through WiFi Marketing.

Wifi Marketing and Advertising use on-site free guest wifi to collect valuable customer data and create tailored marketing messages. When guests dine at your establishment or stop in for a beverage, they’ll be tempted to use your WiFi.

After all, it’s free, so that they can stay in touch with their work or friends. When they log in through a captive portal, they’ll need to do one of the following to continue to the internet:

  • Agree to your terms of service
  • Redirect your website or social channels first
  • Enter their email or phone number

From there, you have a direct line to your guests. You’ll understand their shopping habits, know when they’re in the area, and how to attract attention.

Method #8 How To Improve Restaurant Sales: Host Themed Events

Hosting themed events is a great way to bring in more sales. A themed event can be anything from a wine and cheese tasting night to a live music performance event. Or, you can collaborate with other local community members for street fairs or farmer’s markets.

To make it even more enticing, you can offer discounts and giveaways for those who attend the event. You can also advertise these events on social media.

Hosting these themed events adds a unique element to your restaurant and creates a more enjoyable experience for your customers.


Method #9 How To Improve Restaurant Sales: Turn Your Customers Into Marketers

A restaurant’s existing customers are their greatest assets.

A savvy, low-cost way to increase restaurant sales is by turning your customers into your own marketing team. No, we don’t mean you hire them to take over your social media platforms. We mean, you find a way to entice them to spread the good word about your eatery.

People who love a new bar, restaurant, or cafe will tell their friends about it. However, you can increase those odds by offering a reward for every referral they successfully send your way.

For example, you could tell customers that for every new customer who mentions their name at check out, they get a dollar off their next purchase.

With this method, you’re increasing your potential customers while ensuring repeat business. That’s a perfect approach to how to improve restaurant sales.

Method #10 How To Improve Restaurant Sales: Train Your Workers in Upselling

Another way to increase restaurant sales through marketing is the art of the upsell. So many restaurants miss out on easy profits by not teaching their staff to upsell products, goods, and services

Upselling is the idea of convincing a visitor to buy more than what they originally intended. For instance. Let’s say you have a coffee shop. A person comes in and buys a single cup of coffee. But at check out, you mention that they’ll receive a free tote bag if they buy two more menu items.

Or, let’s say you have an organic wine bar and offer half or full glasses. Upsell by letting customers know it’s only a dollar extra to get a full pour rather than the half.

The secret of increasing sales with a successful upsell is ensuring the customer feels like they’re getting a fantastic deal. You don’t want it to seem like you’re forcing their hand or pushing them toward a higher price point. Instead, be courteous, kind, and positive. Encourage your staff to do the same, and you’ll increase your overall restaurant sales.

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Method #11 How To Improve Restaurant Sales: Use Social Media to Your Advantage

A social media presence is a crucial part of how to improve restaurant sales. Building a website and using social media can help you reach a wider audience and promote your restaurant.

There are countless examples of restaurants that started an Instagram page and skyrocketed their social media fan base. Engage with your audience and promote your venue by sharing your recipes, tips and fun facts about your products.

Social media posts exemplify how online marketing can help attract more customers and reinforce your brand positioning. Therefore, learn how to take advantage of this new medium if you want to boost sales.

We mentioned earlier that in order to increase your restaurant sales, you need to keep up with the times. Part of that is staying on top of food delivery services and trends.

A few years ago, few businesses offered online ordering or delivery services. Thousands of restaurants have gotten in on the action thanks to the widespread use of apps like DoorDash.

While delivery services are far from perfect and have drawbacks (like fees), they’re a tech-savvy way to gain new customers. Why? Because online ordering is so convenient. Folks no longer have to go in person to your establishment to try out your cuisine. Now, they can easily request delivery from the comfort of their own homes.

In the end, if you’re curious about how to improve restaurant sales, online delivery is worth a shot.


Method #13 How To Improve Restaurant Sales: Claiming Your Business on Google My Business

Think about what you do when you’re craving a particular dish. Or if you’re in an unfamiliar town and need to grab a bite. You grab your phone and open Google or Google Maps to find exactly what your heart desires.

That’s why one of the most crucial ways to increase sales is to claim your business on Google My Business. Doing that’ll ensure your business shows up on Google as a real, verified place to wine or dine.

Once you’ve claimed your establishment on Google My Business, update your page. Add your hours of operation, a link to your menu items or website, and well-shot photos.

If people can search and find your venue and see what you’re doing well, they’re much more likely to visit.

Method #15 How To Improve Restaurant Sales: How To Increase Bar Sales in a Restaurant With Happy Hour Specials

Many successful restaurants know the power of a great happy hour deal. It’s especially handy if you need ideas for how to increase bar sales in a restaurant. The gist is to get folks in the door on discounted drinks or food items. Then they’re more likely to stay longer, order more food, or even order non-special menu items.

Draw in first-time customers with a colorful chalkboard message on the sidewalk outside your building advertising your happy hour. Or keep regulars coming in by always offering crowd favorites at a discount during this time.

What’s the best thing about this final strategy for how to improve restaurant sales? It’s simple. You don’t need fancy restaurant software or to host pop-up experiences with complex themes. Just highlight your standout offerings (preferably those with the best profit margins), and the rest will fall into place.

Method #14 How To Improve Restaurant Sales: Try Out Email and SMS Marketing Strategies

We mentioned this earlier when talking about Wi-Fi marketing, but having a direct line to your target audience is important. That’s why email and SMS marketing is such a prime digital marketing strategy.

You should create an email marketing list to communicate with customers and share updates on new dishes and promotions. Social WiFi hotspots are the best tools for building email or SMS contact lists and efficiently running marketing campaigns.

how to improve a restaurant business

How To Increase Sales in a Restaurant: Bonus Round

Whether you’re a seasoned restaurateur or just starting, there are always tips that can level up your business. Here, we’ll explore some of the best advice for increasing restaurant revenue and succeeding in the competitive restaurant industry.

Whether you’re looking to attract new customers, or optimize your menu, this is how to increase sales in a restaurant.

Manage Your Finances

Track your spending and income to ensure your restaurant business is profitable. This means looking at factors like inventory, labor, and food costs. Having a good understanding of restaurant inventory and budgeting is key to improving a restaurant business.

Listen to Your Employees

They are the backbone of your restaurant. They have firsthand customer experience and can provide valuable feedback on what’s working and what’s not. Treat your employees with respect and dignity; they’ll treat your customers the same way. This is a vital part of boosting restaurant sales.


Create a Welcoming Environment

Customers go to restaurants not only for the food but also for the overall exposure. Make sure your restaurant is clean, organized, and has a warm, inviting atmosphere. Also, follow strict hygiene protocols and take extra measures to ensure the safety and security of customers.


How To Improve Restaurant Sales: The Bottom Line

Knowing how to improve restaurant sales requires creativity, dedication, and hard work. The tips and strategies above will help you improve your restaurant business anytime.

If you want to improve your online presence while running marketing campaigns on autopilot, check out Beambox!

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Beambox does not require additional hardware and integrates with most internet systems. Moreover, you can try it for free for thirty days. Start your free trial and begin growing your business today!

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