How Does WiFi Work: Everything You Need To Know

Marketing 15 minute read 27th April 2023

The question of “How does WiFi work” should be on the tip of every business owner’s tongue. An internet connection is something customers expect, not just appreciate. When guests arrive at your business, a solid internet connection for their mobile devices is a vast green flag. It allows them to stay connected and relax while interacting with your company - plus, hopefully, share positive feedback online.

From a business perspective, finding out how WiFi works is also essential for growth. Through offering internet access, you can run a WiFi marketing campaign - collecting valuable details and improving customer loyalty. There are so many benefits of WiFi for both individuals and businesses. In this guide, we’ll take a closer look at how WiFi works. From WiFi boosters to Mesh WiFi and the benefits of internet access, here’s everything you need to know about WiFi.

How Does WiFi Work? The Magic of WiFi Access

how does wifi work

How does WiFi work? It is one of those somewhat mystical 21st-century questions. WiFi is so ingrained in everyday life, but do you know the step-by-step process behind it?

As a simple overview, WiFi works on radio signals that transmit from wireless routers to nearby devices - like mobile devices. When the nearby device receives this, it returns the signal to the wireless router. This creates a communication that results in you getting internet access. Simple. If you fancy a more in-depth explanation, then you can check out these steps:

How Does WiFi Work: 5 Simple Steps

  1. Your Device’s Wireless Adaptor Translates Data into a Radio Signal. Your device has a purpose-built wireless adaptor for sending and receiving radio signals. However, its essential first job is translating the data. Your device first translates your data into a radio signal to start the process.

  2. Your Device’s Adaptor Transmits The Radio Signal. Once the translating phase is over, your device’s adaptor transmits the radio signal. Radio signals for WiFi transmit at frequencies of 2.4 GHz or 5 GHz. If you know your radio signals, this is much higher than standard radio frequencies. This higher frequency is very important at this stage, as it allows you to send more data in the signal. This radio signal transmits around 200 feet, passing through obstacles like walls.

  3. A Wireless Router Receives The Radio Signal. The radio signals eventually bump into the wireless router. Side note: this is the central part to pay attention to when asking, “How does WiFi work.” The wireless router has a little antenna which is fantastic for picking up signals. The wireless router receives the signal through its antenna and whisks it away for the next step.

  4. The Wireless Router Decodes The Radio Signal. The next step is decoding the signal. Remember that your device adaptor had to translate the data into a radio signal? Now is time to reverse that step. The wireless router quickly decodes the signal (often in seconds or less), ready for the final stage.

  5. The Wireless Router Sends The Decoded Information To The Internet. Finally, the wireless router sends the decoded information to the internet. This connects your device to the internet. The router uses a physical Ethernet connection for this final step. No radio signals are needed, and the information stays decoded.

How Does WiFi Work: The Benefits of WiFi

how does wifi work

Now that we’ve answered the question of “how does WiFi work,” let’s look at the benefits of WiFi. Whether you are an individual or a business, having WiFi is crucial to success.

As a whole, having WiFi allows you to connect with others online. This huge positive is an underpinning factor in why WiFi is so essential in life. It means that regardless of the distance, you can connect with others worldwide - just as long as you have internet access. When you apply this to a business scenario, you can see how this boosts marketing tenfold. Having WiFi for customers facilitates captive WiFi portals and keeps customers happy and connected to the world. Having WiFi for yourself and your business will enable you to access potentially unlimited marketing reach. WiFi is a must-have weapon in your business strategy.

Let’s get specific, though; these are the top benefits of using WiFi for your business.

Top 3 Reasons Why WiFi Is Essential for Your Business

WiFi is undoubtedly essential for your business. Whether you want to boost your marketing or just improve your customer experience, it’s a valuable tool to implement. Out of all the benefits of WiFi though, these are our top 3 reasons why you need to utilize it for your business.

  1. With WiFi, You Have Uncapped Marketing Reach WiFi connects you with millions of people. Whether you use it to live stream, create TikToks, or email marketing campaigns, WiFi has unlimited possibilities for marketing. Even if you run something like a restaurant, there are tons of social media posts you can use. Once you’ve cracked the code of “how does WiFi work,” the world is your oyster. And finding suitable WiFi for you and your business is the ultimate (and only) way to start this process.

  2. __You Can Enable a Captive Portal Strategy __ A captive portal strategy allows you to initiate other strategies like customer data collection. With these details, you can run email marketing campaigns, SMS campaigns, and even loyalty programs. A captive portal strategy is a fundamental stepping stone. It’s easily one of the most significant benefits of a WiFi network.

  3. You Keep Customers Happy and Connected Of course, keeping customers happy is a massive WiFi benefit. Happy customers create positive reviews and lots of purchases, and it’s also more pleasant for you. The last thing you want on a long day is deal with whiny customers. Provide customer WiFi and let your customers happily connect with the outside world.

Connected customers can also share on social media. Depending on the demographic, they could share a Facebook check-in with friends and family. Or, if you run a restaurant, they could share a BeReal or Snapchat of one of your delicious meals. Giving customers internet access allows organic social media marketing.

How Does a Wi-Fi Booster Work? Fast Internet Access for Businesses

So, how does a Wi-Fi booster work? Easily - it is a super straightforward process and concept to grasp. You already know the answer to “How does WiFi work,” and this is the perfect way to boost your knowledge. No pun intended.

A Wi-Fi booster creates a second network using the original radio signal from the wireless router. It receives the signal and pulls it in to amplify it. This strengthens the original signal, and then the Wi-Fi booster rebroadcasts it. The result is a second network that is supersonic. It is much stronger than the original, providing a more robust network connection.

A Wi-Fi booster is best for places where many people connect to the internet. If you run a business like a coffee shop, this is probably the case. You likely have your staff using the internet connection, your systems, and all your customers. Some of your customers also stream content like music or use laptops to work remotely. All of these things can slow a Wi-Fi network down. A Wi-Fi booster is the ideal solution. It tops the existing Wi-Fi network up enough to make it adequate.

Similarly, Wi-Fi boosters can also be fantastic for businesses in large buildings. Walls, doors, and even particular objects can slow down Wi-Fi connection. Adding Wi-Fi boosters helps to overcome this, and you can use them to create strong Wi-Fi throughout the premises. Old buildings with thick walls are also prone to these difficulties. So consider your business building when debating if Wi-Fi boosters are for you.

How Does Mesh WiFi Work? Better Internet Connection for Businesses

how does wifi work

Mesh WiFi is a lot like Wi-Fi boosters. So, how does Mesh Wi-Fi work? It uses two (or sometimes more) different router-like units that allow you to cover a whole building in super strong Wi-Fi. Even if you’ve got to grips with how WiFi works, you’ll run into roadblocks. Most of the time, these roadblocks are just radio signals not reaching around a building properly. And in this case, it is time to consider whether you need Mesh WiFi, an extender, or a booster.

Rather than being like extenders or boosters, though, with different names and setup processes, Mesh WiFi works more effectively. You can manage all the routers through a single app on mobile devices. Plus, rather than just boosting one network, it creates many separate networks to work alongside your primary network. It is a fantastic choice for an easy WiFi solution, especially if you like managing things through a single app.

All these little networks communicate with each other, not just the leading network, and work together to provide optimum WiFi. Because all the units communicate with each other, you can place them at different distances from the primary router. A fourth unit could be within range of the third unit and relay information fine without the primary router. Think of it like a massive team with brilliant communication skills.

Boosters and extenders compare negatively to the smooth processes of Mesh WiFi. Boosters and extenders have team members that don’t talk to certain people and work together well enough to scrape by. The main router always has to act like the messenger - close by to other units.

Final Thoughts: How Does WiFi Work - Do You Know?

how does wifi work

“How does WiFi work” is a big question; there’s no doubt about it. The process is quite simple, using radio signals to carry decoded codes at each ‘checkpoint.’ But there are lots of other elements to understanding WiFi. For instance, do you know which best suits your business an extender, booster, or Mesh WiFi?

Need more help understanding WiFi? Contact us here at Beambox for more information and advice on understanding and capitalizing on WiFi marketing.

You can outsource your tasks to us, getting the ball rolling immediately today. Beambox has the best all-in-one WiFi marketing platform. We leverage a dynamic approach to connect, capture, and keep more customers. Start your Beambox free trial today, and let us help you maximize your business potential.

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