If you want to boost your online presence and make it easy for your customers and target market to find you, you should be asking the question, “How do I add my business to Google Maps?” Many businesses survived the challenges of the pandemic by establishing and strengthening their presence online — mostly via social media pages. But Google remains the most preferred search engine option for internet users; if you want people to find you online when they google your business, specifically, or anything related to you or your industry, then having up-to-date business info readily available on Google itself should be a top priority. Knowing how to add your business location to Google Maps is not only SOP these days; it’s essential to any business’ competitive strategy.
How to add my business to Google Maps
Why should you bother learning how to add your business to Google Maps?
If you already have a presence on social media — via at least one social media page — or if you have a website, your business will show up in Google search results if:
- People specifically search for your business by name; or
- They search for particular businesses/business types within your area (if you provided a location for your business).
Your business may also show up in search results if it has been featured or mentioned anywhere online; your ranking in search results, however, will still depend on a variety of factors. To be highly visible on Google, what you want is not only to show up on the first page of “local” search results, but to have your Google Business Profile (GBP) displayed and your business to appear on Google Maps.
Adding your business to Google Maps will boost your ranking in local search optimization, as well as your geographical visibility, your lead-generation, and in-store visits driven by online search. Take note that you don’t need a physical store to add your business to Google Maps and show up in local search results. You can have your business show up within your target area on Google Maps when creating your GBP.
Add my business to Google Maps option 1: Create a Google Business Profile
If you haven’t done so yet, you’ll need to set up your Google Business Profile (GBP), also known as Google My Business, to add your business to Google Maps. Creating a GBP is free and easy. With GBP, you’ll be able to manage how your business information shows up across Google and personalize and update your profile with hours, photos, posts, and other essential information that makes your business unique.
If your business is already established, it probably already exists in Google’s business directory; all you have to do is claim it and make sure all the information is correct and up-to-date to create your GBP.
- Go to Google Business Profile and click on “Manage now.”
- Enter your business name, and either “Create a business with this name” or select your business from the results that appear. Click “Continue.”
- Choose your business type; you may select all that apply, then click “Next.”
- If you have an online store, you’ll be prompted to add your website. You can choose to skip this step. If you choose either “Local Store” or “Service Business” as your business type, you won’t be prompted to provide a website and will be taken directly to the Business Category step.
- Select your business category and click “Next.”
- Enter your business address. If you don’t have a physical store, you can just enter your street address.
- You’ll be prompted to select an existing business profile from a list; if you’re not on the list, select “None of these” and click “Next.”
- Identify your location and add your business to Google Maps by positioning the marker on the exact spot where your business is located.
- Add your phone number and click “Next,” or you may skip this step.
- Click “Continue,” and then choose a way to verify your business. Postcard by mail is the default option to receive your verification PIN; this can take up to 14 days. You’ll be sent a verification PIN. You may be given the option to receive your PIN by text message or automated phone call.
Continue customizing your business profile with your business hours, a messaging option, a business description, photos, etc. Once verified, your Google Business Profile will display all the information you provided and your business will be added to Google Maps.
Add my business to Google Maps option 2: Add or claim your business through Google Maps
You can also add your business to Google Maps and get listed on Google by going directly to Google Maps. You have three options.
- On Google Maps, enter your address in the search bar. On the left, in the Business Profile, click “Add your business.”
- Right-click anywhere on the map. Click “Add your business.”
- Click the Menu in the top left corner and then click “Add your business.”
- Follow the instructions to set up your Google Business Profile.
If your business is already listed, you can simply claim it by following these steps:
- Go to Google Maps and enter your business name in the search bar.
- Select your business from the results.
- Click “Claim this business” and then click “Manage now.” To choose a different business, click “I own or manage another business.”
- Select a verification option, and follow the on-screen steps to complete your GBP.
Why should you add your business location to Google Maps
You shouldn’t wait too long to add your business location to Google Maps if you want to keep up with your competitors in this technology-driven world. A recent Google report revealed that the “click to call” option available to Google Business Profiles was the preferred contact method used by 60% of smartphone users. This is just one of the many advantages of establishing a strong Google presence with a GBP and on Google Maps. Here are more reasons to add your business to Google Maps.
- You have a free GBP profile that serves as the first point of contact between your business and your customers. They can contact/message you directly via the GBP interface.
- Your GBP profile gives your business a professional and credible image, with all of your essential information conveniently available to the public, including customer reviews. It makes online reputation management super convenient.
- You vastly improve your business’s local SEO ranking.
- Having your business location added to Google Maps makes it easier for anyone to find you on the world’s most widely used direction app. Your business will also show up across other Google services.
- You effectively make your presence known among similar businesses that are also identifiable within your area on Google Maps.
- According to the Google report mentioned above, 51% of shoppers who plan to make a purchase online, 59% who plan to make a purchase in-store or online, and 45% who plan to make an in-store purchase said they used Google to research their planned purchase. You’ll be among the top results for searches using keywords relevant to your business and industry; searchers can rank results by rating, hours, etc., and your business will automatically show up on the local area map.
- More than 50% said they used Google to find or discover a new brand.
Staying on top of your Google Business Profile
Keeping your Google Business Profile up-to-date is just as important as when you do it for your business’s social media pages. If there are any changes to your business hours, contact info, photos, address, or if you have a new business location that you want to add to Google Maps, or any other relevant information that your customers need to know, you can easily edit your GBP to reflect these changes. You should also take advantage of your GBP’s business description feature. In today’s post-pandemic climate, for example, you can use the description feature to assure customers of your business’s compliance with health protocols.
You can edit your profile directly on Google Search and Maps. To make changes to your GBP to keep your business information on Google accurate and up-to-date, just follow these steps:
- Go to your Google Business Profile.
- Select “Edit profile,” and then select “Business information.”
- After each change you make, select “Save.”
These are the types of edits you can make to your GBP:
- Business name
- Business category
- Address and pin location
- Service area
- Business description
- Opening date
- Menu/services (limited availability)
- Check-in and check-out times (for hotels only)
- Hotel information (for hotels only)
- Health insurance information (US only)
Take note that your business information must be consistent across the web, i.e., everywhere that you publish your business information online. If your NAP details (name, address, and phone number) are inconsistent, your business will not show up on Google Maps and you will have trouble getting your GBP verified.
Edit your business address and pin location on Google Maps
If you need to make any changes to your business location on Google Maps, just follow these steps:
- Enter the complete and exact address for your business location.
- If you don’t serve customers at your business address, leave the address field blank.
- If you change your address after you request a verification letter, you must verify your business again.
Add your business to Google Maps and optimize your website for local search
You don’t need a website to add your business to Google Maps. If you do have a website, there are strategies you can use to optimize your website for local search via Google Maps.
When you add a website to your GBP and you only have one business location, you simply have to link your homepage to the location you’ve pinned on Google Maps. If your business has multiple locations (several branches or different locations for different departments, for example), you should create a separate page for each location on your website, and then make sure that:
- Each location name is included in the respective page URLs;
- All the necessary NAP details are in the main content for each location page; and
- You link each location page to the locations you’ve listed on your GBP.
Here are more tips to help you boost your website’s SEO ranking on Google Search and Google Maps:
- Embed Google Maps on your website. Do this for each location page if you have multiple locations for your business.
- Include the appropriate location in every page title/heading.
- Use your location/s as anchor text in your blog and website content for internal linking.
- Encourage your customers to leave reviews for your business on Google.
- Make sure your website is optimized for fast mobile connection and convenient browsing.
Put your business on the map — prominently and in every way possible
Knowing how to add your business to Google Maps is one of the best things you can do to ensure your business’s continued growth and to give it a competitive advantage in this day and age. This Google feature is completely free and comes with a host of benefits that will put your business on the map in every way possible.
Establishing a strong presence on social media is a must for any business, but don’t forget that Google still dominates the online space with its multitude of services. Google Maps, for one, remains as the most widely used mobile map and direction app in the world. So if you want your customers to find you easily, if you want to increase in-store visits driven by online searches, if you want to generate more leads from potential customers searching within your area and industry, and if you want to be recognized as a legitimate business, add your business to Google Maps as soon as possible.
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